Azerion’s portfolio expands to include specialized audiences through Philips’ premium Pregnancy+ & Baby+ Apps, reaching up to 95% of all pregnancies in key markets, focusing on tailored content for mothers and expectant mothers in The Netherlands and Belgium.
Azerion and Philips’ Pregnancy+ and Baby+ Apps have collaborated to enhance their advertising potential, representing a significant advancement in digital parenting resources across The Netherlands and Belgium. The Pregnancy+ App, a global leader in pregnancy guidance, offers a wealth of daily information, blogs, articles, guides, and personalized content, alongside innovative features tailored for each stage of pregnancy. With over 80 million downloads and 5.3 million monthly active users, it stands as a prominent resource according to Philips. Meanwhile, the Baby+ App is renowned for its comprehensive approach to tracking baby development, providing daily updates, guides, and features for capturing precious moments. With over 12 million downloads and 1 million monthly active users, it’s a trusted platform for parents. This partnership harnesses Azerion’s advertising expertise to connect brands with an engaged audience, enhancing the digital parenting experience and creating meaningful engagement opportunities within these respected platforms.
The challenge has always been to effectively connect advertisers with niche, engaged audiences. With the vast digital landscape, locating and engaging the appropriate demographic, particularly during the sensitive and pivotal stages of pregnancy and early parenthood, can prove daunting.
Azerion, with its expertise in targeted digital advertising, collaborates with Philips, utilizing its globally acclaimed Pregnancy+ & Baby+ Apps, to forge a synergy that addresses this challenge. This partnership not only enhances Azerion’s offerings with a deeply engaged and committed audience but also enables advertisers to connect with potential customers within premium, sensitive contexts, guaranteeing meaningful engagement and assistance during life’s pivotal moments.
Sandra Yassaka, VP Enterprise Partnerships at Azerion:
“We’re thrilled to partner with Philips and their Pregnancy+ & Baby+ apps. This partnership aligns with our mission to enhance digital advertising by connecting advertisers with the most relevant audiences. Philips’ apps provide a unique opportunity for brands to engage with parents during one of the most important stages of their lives, ensuring a positive and supportive digital environment,”
Debora Schregardus, Global Head of Digital Marketing and New Business at Philips:
“We’re excited about this collaboration to strengthen our platform with specialized partnership knowledge, aiming to provide our new (expected) moms a more enriched, personalized experience, connecting them to a wider array of products and services specifically tailored to their pregnancy journey.”
Explore how this partnership can elevate your brand’s connection with engaged, niche audiences. Visit Azerion’s website and Philips Pregnancy+ & Baby+ to learn more about our targeted advertising opportunities and how we’re shaping the future of digital parenthood together.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com.
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