Azerion becomes new naming partner of the Women’s Dutch League

Amsterdam, NL – June 29th 2022 – Digital entertainment and media platform Azerion is the new name partner of the Women’s Dutch League. Azerion will commit itself to the highest women’s football competition in the Netherlands for three seasons. As part of this partnership, Azerion and the Royal Dutch Football Association (KNVB) plan to structurally increase the attention to women’s football; this will be done using Azerion’s content platform, which reaches hundreds of millions of users. The ultimate goal: spread women football fever to all and draw even more football fans to the Azerion Women’s Dutch League. 

Supporting diversity and inclusivity in football is the driving force behind Azerion’s project to support the Women’s Dutch League. It is now crucial that the attention for the highest stage of Dutch club football for women increases even more. The bar is set high, but the potential is there. Women’s football attracts a different target group than men’s football. It has proven itself as a family sport and is therefore excellently positioned to realize our goal. Women’s football should become the ideal weekly family outing in every region; a moment for everyone to enjoy, and where everyone is welcome and included.

Azerion knows what it is like to reach and connect millions of people worldwide.  We aim to use our anchor to support our partnership with the KNVB.

“That is therefore an important part of the collaboration,” said Kirsten van de Ven, manager of women’s football at the KNVB. “Women’s football has made great strides in recent years. The knowledge and experience of Azerion can help us enormously to further increase the attention for women’s football in the Netherlands.”

Change the game

Azerion is also no stranger to football. It is a sponsor of Ajax eSports and partner of football club Fortuna Sittard. Additionally, Azerion has been developing Azerion Sports, a fan engagement app, which is trusted by many professional sports clubs.

“We believe in diversity and inclusion, commitment and the sense of belonging. We want to invest in the future of women’s football so that new generations have more role models,” said Atilla Aytekin, CEO of Azerion. “We can’t wait to realize this great ambition together with the KNVB. On to full stadiums, we can change the game!”.