Paris, April 22, 2022. Following the acquisition of Sublime by the Azerion Group in September 2021, the Group continues the integration of the teams and announces the appointment of Martin Clamart as Managing Director France of Azerion. Mickael Ferreira, who was Country Manager of Azerion France until now, takes on a global role and is promoted to VP, Operations of the Amsterdam-based Group.
Azerion, the high-growth digital entertainment, and media platform announced last September the acquisition of Sublime, the specialist of high-impact digital advertising experiences.
A few months after this acquisition, synergies are accelerating with the merger of the Sublime and Azerion teams at the local level. This merger will enable the company to offer a wider range of advertising formats and solutions, with new offers and communication opportunities for advertisers.
Martin Clamart, appointed Managing Director of Azerion France, comments: “Integrating Sublime’s creative solutions and premium support into Azerion’s dynamic environment will allow us to go even further and offer new advertising opportunities to advertisers. Our new Gaming and In-gaming offering is a perfect example of this, as these are areas that are still under-exploited by brands and yet are real opportunities to reach certain targets.”
Martin Clamart joined Sublime in 2017 as Head of sales EMEA New Markets and has since held several roles including Sales Director France and Managing Director France. With over 18 years of experience in the digital advertising industry, both in France and internationally, he is strongly involved in the industry, within the Mobile Marketing Association, and in the responsible advertising movement as well (‘Mouvement de la publicité raisonnable’).
Mickael Ferreira, who previously served as Azerion’s Country Manager for France, has been promoted to VP of Group Operations. He adds “Azerion officially launched its French operations in October 2020. I am delighted to see another step in the Group’s acceleration in France with the full integration of the Sublime teams.”