Sulake announces new profile picture NFT collection, Habbo Portraits
Habbo fans will be able to mint the new NFTs as long as they own an NFT from the Habbo Avatars collection
Helsinki, FI — November 2nd, 2021 — Sulake, part of the leading pan-European digital entertainment and media platform Azerion, announced today that owners of their Habbo Avatars will be able to mint one new profile picture NFT per Habbo Avatar they own in a new collection called Habbo Portraits. Habbo Avatars is a collection consisting of 11,600 NFTs Sulake launched in September, which sold out in 26 hours. This opportunity for new NFTs comes only at the cost of minting the NFT (the process of turning digital assets into a part of the Ethereum blockchain) but otherwise these assets are free; Sulake is providing this service to thank people for taking part in the Habbo Avatars sale and will receive no direct monetary compensation. Additionally, avatar owners can download a profile picture of their own avatar for free, which is not an NFT.
Habbo Avatars NFT owners who want to get their hands on a Habbo Portrait will have to connect their MetaMask wallet to the website to verify that they do indeed own a Habbo Avatar NFT, and that no-one has already minted a Habbo Portraits NFT using that Avatar. This profile picture NFT will then function as a completely separate asset from Habbo Avatars, from which it originated.
Sulake has revealed some of the portraits themselves and how they will look in the brand new OpenSea collection.
“After the tremendous success of the Habbo Avatars collection, we wanted to thank the community by offering them a Habbo Portrait for their portfolio for free,” said Valtteri Karu, CEO of Sulake. “Collectors will only have to pay the gas fees required to mint the NFT, and it will allow collectors of our Habbo Avatars to add more to their Habbo collection. ”
Profile picture NFTs are some of the most popular of their kind, with many of the most valuable NFTs (CryptoPunks, CyberKongz, BAYC etc) representing this style of artwork. Profile picture NFTs have a variety of uses. They can be displayed as digital art in metaverse-style locations such as Isotile, The Treeverse or The Sandbox. Additionally, social media sites like Twitter are adding support for these assets to be integrated into their platforms so that an NFT used as a profile picture can be verified on the site.
Sulake has entered into partnership with Offsetra who measure the carbon emissions from the NFT minting transactions and then offset these emissions through a variety of ecological initiatives and programs, such as Bull Run Forest Carbon and Agrocortex REDD Project.
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Our integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with us to reach millions of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands.
About Habbo and Sulake
Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its games, Habbo and Hotel Hideaway. Sulake was founded in 2000 by a small team of passionate people and now after 21 years, Habbo is still one of the largest virtual communities in the world, reaching players all over the world each month. With paying customers in over 115 countries and over 850,000 active users a month, Habbo continues to be a hugely popular and globally recognised brand.
Sulake’s mission is to enable its users to meet new people, make friends and give them a place to create and share their user-generated content in fun virtual surroundings. Sulake is a leader in ensuring online safety for children and was acquired in 2020 by Dutch media and technology company Azerion. www.sulake.com
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