Amsterdam, 1st July 2021 – – Azerion, the fast-growing digital gaming and monetisation technology company, today announces the acquisition of Delta Projects, the Swedish innovative programmatic advertising company. This acquisition is designed to further strengthen Azerion’s gaming and advertising platform.
This development comes a few months after Azerion’s successful completion of a €200-million bond listing on the Nasdaq Stockholm exchange and is the second company Azerion has acquired in as many weeks, after gaming veteran WHOW Games in Germany.
Commenting on the acquisition, Joost Merks, CIO of Azerion, said: We are very pleased to welcome Delta Projects’ teams into our Group. The Swedish tech industry is renowned worldwide for its creativity and the excellence of its services – Delta Project is a perfect example. The integration of Delta Projects’ advanced programmatic technology will support our ambitions to provide the best customer insights to our partners along with safe, optimised execution of their advertising campaigns.
Delta Projects has developed a platform that predicts target audiences and how to reach them, using customer insights and real-time adjusted data. The technology will prove useful to Azerion’s clients as they seek to execute highly efficient and targeted advertising campaigns across Azerion’s extensive gaming offering. The technology is expected to enable Azerion to identify new audiences in a more accurate and timely manner, thus dramatically increasing the volume of impressions of advertising content to users.
John Lilja, Founder and CEO of Delta Projects further adds: We believe our platform will be a perfect fit into Azerion’s thriving ecosystem. The synergies between Azerion’s existing adtech offering and our technology create a unique proposition to advertisers, locally and internationally. The European market, with its many markets and its rapidly changing legislation calls for a new approach. As part of Azerion, we can bring to the market a new and sustainable solution for programmatic advertising. This can be of great importance for the local advertising industry, both agencies, advertisers and publishers have needs that can be better met.
Sweden historically represents an important country for Azerion. The Delta Projects deal represents the 3rd investment in Sweden in the past three years, after the acquisition of adtech companies Widespace and Sellbranch in 2018. Thanks to these acquisitions, Azerion already enjoys a strong presence not only in Sweden but across the Nordics. The company opened its first “Azerion campus” in Helsinki earlier this year, following the acquisition of Sulake Oy, the developer of their flagship social game Habbo Hotel.
Azerion is a fast-growing and leading pan-European digital gaming and monetization company. Azerion develops and operates a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. Its integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and use its entertainment concepts to increase engagement, loyalty and drive e-commerce.
Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion employs more than 980 employees across 20 offices and is headquartered in Schiphol-Rijk, the Netherlands.
About Delta Projects
Delta Projects is a pioneer in programmatic advertising, an Adtech company with an independent full-stack programmatic platform for campaign execution and management, DSP, DMP, ad-serving, machine learning and analysis – combining audience insights and real-time adjusted bidding strategies into one comprehensive platform. The customer base comprises agencies as well as advertisers that brought programmatic in-house. The company was founded in 2002 (Stockholm) and operates today across the Nordics, the DACH region (Germany, Austria, Switzerland) and the Benelux.