Extended partnership drives buying efficiency and direct access to Native Ads supply

Amsterdam – January 17th, 2022. Azerion, the digital entertainment, and media platform, through Improve Digital, its proprietary programmatic platform, announces the expansion of its media buying services with the launch of two new major capabilities. The new release will enable buyers from Display & Video 360 platform to access Improve Digital’s Native ad inventory at scale and activate deals (PMPs) more efficiently. Additionally, all deals created in Improve Digital are now synchronized automatically with Display & Video 360 thanks to the deal sync and seller API integration. Improve Digital has been a partner of the Google marketing stack for over a decade.

Through this expanded partnership, buyers will be able to execute their digital media buying strategy more simply and effectively. The programmatic advertising platform makes it easier for buyers to access its worldwide and premium Native ad inventory. Improve Digital offers a better ad experience with Native ads, a media type that fits the look and feel of the publishers’ content while providing better ad performance for buyers. 

Meanwhile, the deal sync and seller API feature enables a more streamlined flow between Improve Digital’s premium publishers and Display & Video 360 buyers by offering a simple deal creation process and an automatic deal synchronization of deals from Improve Digital to Display & Video 360.

Sandra Yassaka, VP Partnerships at Azerion, comments: “The launch of these solutions will facilitate brands and agencies to set up PMPs for their marketing campaigns and to extend their reach to Native audiences. These new features unlock new advertising opportunities and give buyers greater control and efficiency in any deal transactions.”

About Azerion.
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, digital publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and its entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands.

Azerion has announced a proposed business combination with EFIC1 which upon completion will result in Azerion becoming a publicly traded company listed on Euronext Amsterdam.

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