Azerion and Flashtalking by Mediaocean collaborate to bring dynamic creative to high-impact, video and gaming formats
Sydney, 12 July 2023 – Azerion, a leading provider of digital advertising solutions, and Flashtalking by Mediaocean, a leading ad tech stack for creative relevance and activation, are pleased to announce their strategic partnership in the Asia Pacific region. This collaboration will enable dynamic creative optimisation across Azerion’s suite of digital products.
Azerion combines creativity and technology to deliver high-impact rich media, video, in-game solutions, and full-funnel customised performance strategies for brands. Azerion’s portfolio includes a network of over 300,000 premium publishers, gaming partners and developers and it houses a network of over 20,000 owned and operated games with proprietary audience targeting tools and delivery technology to reach audiences at scale. With a focus on innovation, creativity is a fundamental part of the Azerion offering and is supported by a team of local in-house designers.
By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video, and gaming environments through managed services and programmatic buys, at scale.
Flashtalking’s dynamic creative optimization capabilities allow for real-time customization of ad content based on user data, ensuring that creative messaging is tailored to the audience. Through their technology, Flashtalking provides valuable insights into campaign performance, audience behaviour, and attribution, helping advertisers make data-driven optimisation decisions.
Georgia Woodburne, MD JAPAC at Azerion explains: “We are thrilled to partner with Flashtalking by Mediaocean across the JAPAC region. By integrating Flashtalking’s technology into our existing offering, we can provide an additional avenue for activating dynamic targeting across our platform, enabling advertisers deliver personalised messaging to their target audience in real time.”
Through this partnership, advertisers gain the ability to ensure contextual relevance, location targeting, and data-driven messaging, thereby enhancing campaign performance.
Jay Smith, VP Sales JAPAC at Flashtalking, adds: “We are delighted to collaborate with Azerion and integrate our dynamic targeting capabilities into their platform, enabling adaptive strategies throughout the entire marketing funnel. This partnership allows us to leverage Azerion’s unique offerings, providing additional solutions for our clients.”