Strossle and native advertising
Strossle is a leading content discovery platform in Northern Europe. Through partnerships with more than 350 publishers in eight European markets, Strossle estimates it is part of the reading experience on 500,000,000 articles per month. As a leading player in the field of contextual advertising, Strossle is the distribution platform of choice for hundreds of advertisers across Europe, and Strossle’s native ads have generated millions in revenue for its media partners since operations began in 2014. In 2018 Strossle was announced as winner of the EMEA fast 500 award by Deloitte and has launched services such as self-service marketplace for advertisers, API integrations and house-ads solutions for publishers with their own content marketing studios.
“Native” ads are commercial messages that are designed to blend seamlessly into the reader experience of an online news site or magazine. The European market was estimated to be €16.8 billion in 2020 and is expected to increase to more than €77.5 billion by 2025. With increased focus on reader privacy and the forthcoming deprecation of cookies and third party data. Advertisers are increasingly seeking out privacy safe, non-intrusive advertising formats. Strossle services like the content recommendation and native solutions play into this trend because they allow their advertisers to reach their audiences without involving user data.
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Our integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with us to reach millions of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands.