Azerion buys HiMedia Germany

• Excellent fit grows content, advertiser and publisher markets across Europe

Azerion strengthens its offering with the acquisition of digital sales house HiMedia Germany.

Azerion has been on a stellar growth curve over the last four years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. HiMedia Germany is the latest company to join Azerion and an important acquisition for its position in Germany.

HiMedia Germany is a great fit with Azerion, with excellent growth potential, says Joost Merks, Head of Mergers and Acquisitions Azerion.

It is already a strong player in Germany with long-term business relationships and excellent market access. Being part of Azerion will allow HiMedia Germany to improve monetisation for our publishing partners and, for advertisers, to use our technology to reach a wider European market.

The acquisition expands Azerion’s German market share. HiMedia Germany adds 30 million monthly unique desktop and mobile users. It sells high-end tailored ads for publisher clients including WeTransfer, Rolling Stone, Computer Base and many others. It works closely with media agencies to offer advertisers highly targeted and creative solutions.