Azerion applies expertise in content/ advertiser/ publisher mix to jump video content producer to another level.
Zoomin adds massively to Azerion’s content offering, helping publisher and advertiser clients to get serious about video.
Azerion has purchased Zoomin (100%) from Modern Times Group MTG AB, broadening its content with premium video for consumers, advertisers and publishers. Video content continues to be vital, particularly for brands and publishers trying to engage Gen Zers. Zoomin produces 220 new videos each month covering a wide variety of subjects designed to appeal to its Gen Z target audience and using an army of freelance video journalists and other content creators.
Channels including gaming, esports, stars and environmental news are distributed in10 languages via YouTube, social media and Zoomin’s publisher clients. The company’s content already attracts more than 3 billion views monthly.
Content is a crucial part of our trusted ecosystem, so this acquisition is a big deal for us, says Erol Erturk, Executive Vice President Content and Strategic Partnerships Azerion. Zoomin’s high quality video complements our gaming content which is already played by 180 million people a month. With this acquisition, we’re adding a significant new strand to the Azerion proposition, helping brands and publishers reach their target audiences even better.
The acquisition expands Azerion’s ecosystem adding over 2,000 publishers worldwide. These content owners can now make use of Azerion’s technology and services to optimise their ad strategy and maximise revenue from their inventory.
Zoomin is a great concept for engaging hard-to-reach audiences. says Roger Lodewick, Zoomin’s CEO. Azerion’s content knowledge, ad tech expertise and relationships with publishers give us the perfect combination of skills to take Zoomin to another level..
More than 100 employees, including 85 in Amsterdam will join Azerion as part of the transaction.