Westfield Rise and Azerion enter into an exclusive partnership to launch the most powerful in-mall audio offering on the market, across the shopping centers of the Unibail-Rodamco-Westfield Group
Paris, June 25 2026 – Westfield Rise, the in-house retail media agency of Unibail-Rodamco-Westfield (URW), and Azerion, the leading European digital advertising platform, announce the signing of an exclusive partnership to monetize the audio spaces of the URW Group’s shopping centers in France.
With the launch of “Shopper Audio,” the two partners are opening up a new space of expression for brands: an in-mall audio offering that transforms the sound environment of shopping centers into an activatable, targetable and measurable media inventory. Advertising messages are seamlessly integrated into the centers’ audio programming through immersive formats designed to fit the visit context and maximize their relevance.
This offering enables advertisers to reach more than 285 million annual visits across URW shopping centers in France, directly at the point of purchase, through a format that can be used on its own or integrated into an omnichannel strategy – combining audio, DOOH, display and video – and that draws on the power of URW centers’ audiences and data.
A new medium designed to reach consumers at the heart of their shopping journey
Conceived as a next-generation retail media lever, “Shopper Audio” capitalizes on the combination of Westfield Rise’s and Azerion’s data to enable the activation of campaigns targeted by location within the center, time of day or footfall. This targeting capability is based on the in-depth knowledge of visitor journeys and profiles developed by Westfield Rise, thanks to a massive audience built on the power of URW’s international network, which attracts more than 900 million visits each year.
This offering also draws its strength from the quality of the URW Group’s audiences, characterized in particular by a strong overrepresentation of Gen Z (31% of Westfield visitors in Europe versus 19% of the population), a target particularly sought after by brands, 74% of whom shop in store. It is also set within an environment that is highly effective at capturing attention: shopping centers rank among the most effective advertising contexts, with engagement levels higher than those observed on digital channels[1].
Candice Mayer-Gillet, CEO of Westfield Rise Europe (URW), said: “Our conviction is that the shopping center is a media channel in its own right. This in-mall audio offering is a new space of expression that we are giving to brands and retailers, at the heart of our shopping centers. By drawing on the power of our destinations, which welcome hundreds of millions of visits each year, as well as on the quality of our audiences – engaged and with varied profiles – this exclusive partnership with Azerion further strengthens Westfield Rise’s 360° and data-driven solutions, enabling brands to reach consumers in the right place, at the right time and with the right format.”
Antoine Ripoche, General Manager Southern Europe, Azerion, commented: “With nearly 285 million visits in 2025, Unibail-Rodamco-Westfield owns some of the most visited shopping centers in France. This partnership allows us to open up an unprecedented space for brands there: audio. It perfectly illustrates our ambition to become the benchmark player in retail media in France and Europe, by combining the monetization of retail audio with the power of our omnichannel approach, with an All In One value proposition – from technical implementation to data – driven by our Audio Everyone, Everywhere strategy.”
Thanks to its proprietary full audio stack, Azerion will exclusively market the audio spaces of URW’s 17 shopping centers in France, both programmatically and through direct sales, starting in the autumn of 2026.
[1] Westfield Rise x Lumen study – December 2025.