News and Press releases

At Azerion, we are always exploring new opportunities to help us stay ahead of the game and provide the best for our customers. Whether that means launching new products, forming strategic partnerships or acquiring established businesses to expand our ecosystem, there is always something going on! Read our latest news below:

Maria del Dado Alonso Sanchez named CFO of Azerion

Amsterdam, November 7th, 2019

Dado Alonso has joined Azerion as its CFO, starting immediately. She is a member of the company’s board and executive team. She will drive the company’s financial organisation ensuring its alignment with Azerion’s strategy.


Azerion is a bit of a best kept secret, says Dado. But with 1,000 employees, and 350 million unique users a month, people have started to realise we are a powerhouse tech company. It’s a thrilling time to join the team.


Dado held Global Finance Director roles at Naspers and Booking.com and was CFO of C&A Netherlands. Prior to this, she worked in different executive roles at Amazon, as well as Siemens in Germany and Spain. With a strong tech background and international financial experience, she is ideally suited to running finance across Azerion’s more than 18 European centres of operation.


Dado is originally from Spain. She holds a MA in Law and a MA in Business Administration from Universidad Pontificia Comillas (Spain), a MSc IT & Management from Sheffield Hallam University (UK), as well as a CMA from the US Institute Management Accountants.

Notes for editors

Azerion (azerion.com) is a tech company in the media and entertainment business. Hundreds of millions of people play our games and watch our videos. Advertisers reach massive audiences and targeted groups with our tech Publishers earn top revenue with our tech and engage quality audiences with our content.


Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

Azerion acquires Gen Z video publisher Zoomin

Amsterdam, October 28th, 2019

Azerion applies expertise in content/ advertiser/ publisher mix to jump video content producer to another level.


Zoomin adds massively to Azerion’s content offering, helping publisher and advertiser clients to get serious about video.

Azerion has purchased Zoomin (100%) from Modern Times Group MTG AB, broadening its content with premium video for consumers, advertisers and publishers. Video content continues to be vital, particularly for brands and publishers trying to engage Gen Zers. Zoomin produces 220 new videos each month covering a wide variety of subjects designed to appeal to its Gen Z target audience and using an army of freelance video journalists and other content creators.


Channels including gaming, esports, stars and environmental news are distributed in10 languages via YouTube, social media and Zoomin’s publisher clients. The company’s content already attracts more than 3 billion views monthly.


Content is a crucial part of our trusted ecosystem, so this acquisition is a big deal for us, says Erol Erturk, Executive Vice President Content and Strategic Partnerships Azerion. Zoomin’s high quality video complements our gaming content which is already played by 180 million people a month. With this acquisition, we’re adding a significant new strand to the Azerion proposition, helping brands and publishers reach their target audiences even better..

The acquisition expands Azerion’s ecosystem adding over 2,000 publishers worldwide. These content owners can now make use of Azerion’s technology and services to optimise their ad strategy and maximise revenue from their inventory.


Zoomin is a great concept for engaging hard-to-reach audiences. says Roger Lodewick, Zoomin’s CEO. Azerion’s content knowledge, ad tech expertise and relationships with publishers give us the perfect combination of skills to take Zoomin to another level..


More than 100 employees, including 85 in Amsterdam will join Azerion as part of the transaction.

Ajax eSports and Azerion team up on mobile gaming partnership

Amsterdam, October 25th, 2019

Ajax Esports and Azerion have agreed a partnership lasting at least three seasons. Azerion will be the official mobile gaming partner of Ajax Esports. The parties will collectively develop a mobile gaming strategy and support each other in further international growth.


A match in the sporting and business cultures of the two organisations was key to making the deal happen. In Azerion, Ajax Esports has found a partner to help it further its objectives in the world of gaming.

Menno Geelen, commercial director of Ajax: Azerion and Ajax Esports have the same ambition: taking over the world with their propositions. This mutual ambition makes for a strong match between the two brands. Their insights have already helped us significantly. We look forward to going on this adventure together..

Impact of gaming

Ajax Esports and Azerion recognise that mobile gaming has a huge impact on sports fans. Atilla Aytekin, co-CEO of Azerion: Ajax Esports and Azerion are natural partners because we share the same values. We want to inspire fans, players and staff by exhibiting ambition and courage..

The partnership

Ajax Esports will help Azerion by creating visibility for their products and services with their target audience. Azerion’s name will be shown on the boarding during matches of the Ajax first team and a hospitality package has been purchased. In return, Azerion will provide advertising and expertise to help with the Ajax Gaming Academy app, due to launch soon.

About Azerion

Azerion (azerion.com) is a tech company in the media and entertainment business. Hundreds of millions of people play our games. Advertisers reach massive audiences and targeted groups with our tech Publishers earn top revenue with our tech and engage quality audiences with our content Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users. Azerion: content, reach, revenue, engagement — a million possibilities.

Azerion buys HiMedia Germany

Munich, October 11th, 2019

  • Excellent fit grows content, advertiser and publisher markets across Europe

Azerion strengthens its offering with the acquisition of digital sales house HiMedia Germany.

Azerion has been on a stellar growth curve over the last four years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. HiMedia Germany is the latest company to join Azerion and an important acquisition for its position in Germany.

HiMedia Germany is a great fit with Azerion, with excellent growth potential, says Joost Merks, Head of Mergers and Acquisitions Azerion.

It is already a strong player in Germany with long-term business relationships and excellent market access. Being part of Azerion will allow HiMedia Germany to improve monetisation for our publishing partners and, for advertisers, to use our technology to reach a wider European market.

The acquisition expands Azerion’s German market share. HiMedia Germany adds 30 million monthly unique desktop and mobile users. It sells high-end tailored ads for publisher clients including WeTransfer, Rolling Stone, Computer Base and many others. It works closely with media agencies to offer advertisers highly targeted and creative solutions.


Azerion offers a clever and efficient ecosystem which can be rolled out immediately as part of HiMedia Germany’s business, says Andreas Stietzel, CEO HiMedia Germany. I’m excited to be part of the Azerion family. I think it’s great that so many CEOs of the companies it acquires stay on to help develop the business further.

The Azerion deal allows HiMedia Germany to offer clients a complete package for the first time, with more substantial programmatic advertising (via Improve Digital*) and engaging games content (via GameDistribution*).

HiMedia Germany has been around for 20 years and its ethos of positioning brands distinctively while driving revenue for publishers fits seamlessly into the Azerion ecosystem.

One of HiMedia Germany’s great strengths is in native advertising where it works with brands to create campaign visions and tell their stories with tailored content.

Notes for editors

  • Hundreds of millions of people play our games
  • Advertisers reach massive audiences and targeted groups with our tech
  • Publishers earn top revenue with our tech and engage quality audiences with our content
  • Uniquely, Azerion works across these groups. Through an overarching product called AzerionOne, we spot synergies, find efficiencies and weave together the best strands from our business for each of our users

AzerionOne: content, reach, revenue, engagement - a million possibilities

* Improve Digital (improvedigital.com) and GameDistribution (gamedistribution.com) are products within AzerionOne. Improve Digital offers content owners a sophisticated programmatic advertising platform. GameDistribution allows publishers to add engaging content to their products.


Azerion previously indirectly owned a small share of HiMedia Germany. It has a minority stake in French advertising and user experience company AdUX which owned 45% of HiMedia Germany. As part of the acquisition, AdUX has sold its interest in HiMedia Germany to Azerion Holding. HiMedia Germany is now 100% directly owned by Azerion.

Azerion’s HQ is in Amsterdam, The Netherlands. It has 20 offices around the World. Overall, Azerion now employs nearly 1000 people.

Azerion reaches 180 million gamers each month through its 13 500 games on the web and mobile devices.

Its advertiser technology is responsible for 300 billion transactions / month, reaching 350 million unique users / month.

AzerionOne: content, reach, revenue - one solution, a million possibilities

Amsterdam, September 9th, 2019

  • AzerionOne is a media product with strands that weave together to offer unique solutions
  • It brings together Azerion’s acquisitions into a single cohesive force

AzerionOne launches today, bringing the media industry a new platform of solutions in a single, modular package.

Azerion has been on a skyrocket growth curve over the last two years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. This means (for example) Improve Digital, GameDistribution, Headerlift and Quantum are now within the Azerion family.

AzerionOne brings together all these strands as part of a larger story, Sebastiaan Moesman, board member of Azerion. Uniquely, the synergies and cross-overs between the different parts of our business allow us to offer something that is far more than the sum of its parts.

Although the company is adding new product strands all the time, AzerionOne is built on some solid guiding principles, that benefit three user groups:

  1. Hundreds of millions of consumers get to play amazing high-quality games.
  2. Advertisers get reach - technologies that connect them with ever more massive audiences and highly targeted groups.
  3. Publishers get maximum revenue while maintaining transparency and optimising engagement, allowing them to concentrate on their products.

Uniquely, Azerion understands that these groups interact and interrelate - they are looking at the same story from different viewpoints. AzerionOne benefits everyone by building on the links between different users, spotting synergies, finding efficiencies and weaving together the best strands to fit the needs of individual users.

AzerionOne is a statement of intent. Already we’re pulling together the strands that make up a major media network, says Sebastiaan. Whatever part of the media you sit in, AzerionOne weaves together the right strands from our product portfolio to give you a solution that suits your precise needs.

Advertiser strands:

  • AdMoove
  • Quantum
  • Summit
  • AdUx
  • HiMedia
  • Adpulse

Consumer strands:

  • Azerion Games
  • Governor of Poker
  • Huz
  • Hotel Hideaway
  • Smeet
  • Habbo
  • Yepi
  • Hellokids
  • Hyves Games
  • Spele.nl
  • Funnygames
  • KiZi
  • BGames
  • Stratego
  • Woozworld
  • Operate Now Hospital

Publisher strands:

  • Improve Digital
  • 360 Polaris
  • Headerlift
  • Sellbranch
  • GameDistribution
  • Plinga
  • Tubia

The Ozone Project selects Improve Digital as first European ad tech partner

Amsterdam, August 28th, 2019

  • Improve Digital is the first European ad tech company added to The Ozone Project’s growing roster of approved partners for Ozone Audience
  • The Ozone Project is a major initiative set up to create value for content creators across the ecosystem

Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for Ozone Audience. The collaboration will enable brands, buyers and publishers to transact with one-another cost-effectively, at scale and with complete confidence.

Established by the UK’s most trusted publishers, Ozone Audience offers brands access to large-scale ad buying capabilities across premium, fraud-free environments. According to Comscore, Ozone Audience reaches more than 44 million UK 18+ adults, surpassing Google or Facebook. Unlike these platforms, Ozone Audience allows brands to deliver campaigns exclusively within professionally curated content-environments, including The Times, the Guardian, The Telegraph and The Mirror.

Improve Digital’s footprint will help diversify The Ozone Project’s connectivity to European demand. It is a cornerstone of Azerion’s product family designed to create an ecosystem in which consumers, advertisers and publishers can thrive.

The synergy between our tech and The Ozone Project’s ecosystem will create a serious step forward in monetisation, says Sebastiaan Moesman, board member of Azerion.

Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens, helping them reach consumers efficiently and at scale,” says Danny Spears, Commercial Director of The Ozone Project. “We are delighted to welcome Improve Digital as an SSP provider, giving brands and buyers’ greater control of their buying and helping publishers go about business with control, transparency and confidence.

About The Ozone Project

The Ozone Project is the only transparent and brand safe platform in the UK for programmatic advertising, offering advertisers direct access to an audience of more than 44.1 million in premium environments across the UK’s most trusted publishers. Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC.

www.ozoneproject.com/

About Improve Digital

Improve Digital is an Azerion product, the leading European programmatic advertising platform for publishers, broadcasters and other content providers.

www.improvedigital.com/

Azerion acquires Woozworld

Latest high-quality IP to bolster gaming content portfolio

Amsterdam, July 8th, 2019

Azerion has purchased Woozworld, strengthening its position as the biggest casual gaming company in the Netherlands and a major player in the global market. Azerion purchased the company from a group of Canadian shareholders led by Telesystem.

Woozworld is an industry-leading virtual game platform that provides teens and tweens a safe and fun environment. It is fully COPPA and GDPR compliant and entertains 500,000 active users on web and mobile each month. 26 virtual-gaming experts will transfer to Azerion.

Gaming is a crucial part of our trusted digital ecosystem for consumers, advertisers and publishers so this acquisition is a big deal for us, says Jur van Teunenbroek, vice-president games of Azerion. Woozworld significantly grows our user base and introduces a new demographic for our clients in advertising and publishing to connect with. Plus, the folks coming over from Woozworld bring extensive experience that will benefit our other virtual games such as, Habbo and Hotel Hideaway.

Woozworld will form an important building block within Azerion’s gaming content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego, Operate Now: Hospital, Uphill Rush, GameDistribution.com and Kizi.com. Together these attract well over 125 million gameplays.

Azerion continues its stellar growth by welcoming Woozworld to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse, Adux and the mobile division of Spil Games.

Azerion will expand Woozworld’s audience throughout Europe.

We’re very pleased to join the Azerion team and introduce them to the large and vibrant Canadian gaming landscape, says Nicolas Lee, president and CEO of Woozworld.

About Azerion

Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising- and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

www.azerion.com

Azerion acquires Spil Games’ mobile division

Sale delivers great mobile IPs to Azerion and heralds a strategic partnership with Spil Games

Amsterdam, June 20th, 2019

Media, gaming and technology giant Azerion today announces the acquisition of Spil Games’ mobile division, creating the biggest casual gaming company in the Netherlands and making it a major player in the global market.

Azerion also takes a strategic minority stake in Spil Games’ web portal business.

The companies will share technology and know-how to maximise user engagement and advertiser impact in the consolidating games market. Azerion will take over Spil Games’ mobile business, while Spil Games will concentrate on creating new opportunities out of its world-leading web game portals.

Azerion’s co-CEOs and founding partners Atilla Aytekin and Umut Akpinar agree that this acquisition and partnership fits perfectly into our strategy. We want to build a leading trusted ecosystem with content, technology and reach for advertisers, publishers and consumers. Working together with Spil Games gives us a step up in terms of our global profile.

The mobile games developed by Spil Games, including hits such as Operate Now: Hospital (45 million installs) and the Troll Face Quest franchise (144 million installs), dovetail well with Azerion’s content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego and Spele.nl. Together these attract well over 125 million gameplays every month.

Azerion continues its stellar growth by welcoming Spil Games’ mobile division to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse and Adux.

The high-quality games coming over from Spil significantly bolster our mobile offering for our advertiser and publisher clients, says Sebastiaan Moesman, board member of Azerion. We get lots of engaged players from around the globe, plus awesome mobile technology that complements our other offerings.

Spil Games’ founders, Peter Driessen and Bennie Eeftink, remain the company’s majority shareholders (95%). I’m excited to be in partnership with Azerion, says Timm Geyer, Spil Games CEO. Gaming is a huge global market with massive potential rewards. But you need substantial resources to take it on. Together with Azerion, we will be a force to be reckoned with.

Brian Stengel, managing partner of Trebuchet Partners (based in New YorkCity)was the exclusive advisor to Spil Games on the cooperative deal.

About Azerion

Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising-and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

www.azerion.com

About Spil Games

Spil Games is based in Hilversum near Amsterdam and is the global leader in web games. It was established in 2004 and has grown around the world, with people in more than 150 countries playing its games. It has thousands of games across 30 portals. Its DNA in web games puts it in a unique position to grow in the ever-changing games industry.

www.spilgames.com

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