Azerion lands in France with its unique combination of content, technology and advertising services

Levallois-Perret, 19 October 2020

Azerion is a leading global entertainment and monetization technology company based in Amsterdam, the Netherlands. The company has built a trusted ecosystem combining content, technology and data for consumers, publishers and advertisers. Today, Azerion announces the launch of its activity in France.


  • Azerion expands its ecosystem to serve French advertisers and publishers.


  • Azerion offers French advertisers a unique, reliable and secure ecosystem of content, technology and data, allowing them to maximize their return on investment.

  • Publishers can access powerful tools to optimize their revenues and increase their user base through unique and exclusive content.



  • Azerion has experienced rapid growth since its inception in 2014 owing to organic initiatives as well as M&A track record including 37 acquisitions. The company currently employs ~850 employees across 19 European offices and reported EUR 183m revenues in 2019. By strategically combining and integrating its various product segments, Azerion efficiently monetizes its users whilst offering a compelling solution to content creators, publishers, advertisers and other third-parties; supported by carefully selected strategic partnerships. Despite the impact of the COVID-19 pandemic, Azerion continued to perform very well and reported solid revenue growth both in Q1 and Q2 of 2020, driven by its strong ecosystem proposition and positive impact from COVID-19 confinement on its gaming offering.


    The company was already present in the French market through companies such as Improve Digital, Widespace, Zoomin as well as the ADUX Group, owner of Quantum Advertising and Admoove. These companies are now part of the Azerion ecosystem, consolidating its offer under one single brand and offering French clients a new way of addressing their audiences.


    Content

    With more than 80 million monthly active users on all its proprietary sites and applications, Azerion has established itself as a leading player in the online entertainment industry. The content segment includes casual and social online games as well as videos, accessible through a wide range of devices including smartphones, tablets and web browsers. The Group’s 16,100 game titles attract in excess of 1.5bn content views per month. The company has also partnered with various telecom operators and publishers to launch subscription-based mobile gaming services. This has most recently been the case in Norway with global mobile telecoms operator Telenor, Italian publishing giant Italiaonline and renowned multimedia company Talpa Network in the Netherlands.

    Marrying content, data and technology into a single company allows us to provide the security and reliability our stakeholders look for. Topics like privacy, brand safety, fraud detection and media performance are key these days and we have built an ecosystem that enables us to take ownership and responsibility on all of those. This makes us stand out and a trusted partner for many advertisers, agencies and publishers in markets across Europe, says Sebastiaan Moesman, Chief Revenue Officer at Azerion.



    Adtech

    On top of its content proposition, Azerion offers state of the art advertising solutions to advertisers and publishers through its proprietary advertising platform which enables the buying and selling of video, display and native inventory across all digital media channels, i.e. mobile, tablet and desktop. This programmatic platform, one of the first in the world over a decade ago, allows Azerion to bring trustworthy and real, scalable results to advertisers while providing monetization solutions for publishers. With more than 100.000 advertisers and thousands of publishers, Azerion manages more than 1.2 trillion transactions per month.

    About Azerion

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.


    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.


    Azerion: content, reach, revenue, engagement — a million possibilities


    www.azerion.com

    Azerion Introduces New MONOPOLY Poker Mobile App

    Amsterdam, 18 August 2020

    Amsterdam, 18 August 2020: Azerion today announces the worldwide launch of MONOPOLY Poker, a new mobile game combining the immense appeal of the MONOPOLY brand with a great poker game play.


    MONOPOLY Poker, available today for download from the Apple AppStore and Google Play, is a free-to-play, social, multiplayer Texas Hold’em game that includes elements from the iconic MONOPOLY board game. The game builds on Azerion’s proven publishing experience and leadership in the social poker category. MONOPOLY Poker combines the fun of a poker game, with a unique meta game that takes players around the MONOPOLY board on a quest for bonuses. MONOPOLY Poker is not a cash gambling game.


    MONOPOLY, owned by Hasbro, is the world’s favorite family game brand and is enjoyed by more than one billion players in 114 countries across the globe.


    That Hasbro has chosen to license the MONOPOLY brand to Azerion to create the MONOPOLY Poker game shows enormous confidence in our ability to deliver the highest quality games, says Jur van Teunenbroek, Vice President of Content at Azerion. We expect the MONOPOLY brand will introduce an awesome poker experience to a whole new audience.


    Hasbro is committed to building mobile game experiences based on our brands that are unique and engaging to players, says Mark Blecher, Senior VP, Corporate Strategy & Business Affairs at Hasbro. We are delighted to have licensed the MONOPOLY brand to Azerion in order to bring the free-to-play MONOPOLY Poker game into the MONOPOLY family.


    The MONOPOLY license is part of Azerion’s long-term strategy to license well-known brands from world class brand owners to the benefit of its player, advertiser and publisher clients. In the last few months, Azerion has also entered partnership deals with Ajax Esports and Talpa Networks.


    The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2020 Hasbro. All Rights Reserved. Licensed by Hasbro.


    About Azerion

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.


    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.


    Azerion: content, reach, revenue, engagement — a million possibilities


    www.azerion.com

    About Hasbro

    Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)

    Azerion and Atari® Join Forces to Launch Official Atari Classic Games on Mobile and Web Platforms in HTML5

    Amsterdam, 14 July 2020

    Mobile and browser gamers can now blast, dodge, and bounce their way through five classic Atari® arcade games including Asteroids®, Pong®, and more.


    Atari® — one of the world's most iconic consumer brands and entertainment producers — today announced, in partnership with Azerion, the launch of five Atari classic games as web-enabled versions powered by HTML5. Original versions of Atari® classics Asteroids®, Breakout®, Pong®, Centipede® and Missile Command® are now accessible to a wider audience on both the web and mobile devices. This expands the reach of these cherished games to a global audience who can now experience the joy of Atari's classics no matter where they are or what device they use.


    We are thrilled to bring these immensely popular games to a new generation of players, says Jean-Marcel Nicolai, Atari Chief Operating Officer. The Azerion team perfectly captured what people have loved for years about our games while refreshing each title to work seamlessly on any web-enabled device, be it PC, Mac, Linux, or mobile.


    Millions of people play HTML5 games every day, making it a smart way for Atari to reach a huge additional audience, says Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion. Atari is huge in gaming and the fact that they have trusted us to recreate their iconic titles shows enormous faith in our ability to make HTML5 games successful. We're thrilled to bring our expertise to this partnership.


    Currently, these HTML 5 versions of the games are available in Norway and the Netherlands. Dutch players can go to the gaming portal Playtime (the first product from Azerion's joint venture with Talpa Network), while the games are available in Norway via the Telenor Spill mobile app. Azerion is the exclusive provider of both game services, and will be bringing its catalog, including the listed Atari titles to other territories in the coming months.

    About Azerion

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.


    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.


    Azerion: content, reach, revenue, engagement — a million possibilities


    www.azerion.com

    About Atari

    Atari, comprised of Atari SA and its subsidiaries, is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command® or Pong®. From this important portfolio of intellectual properties Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Nintendo, Microsoft and Sony game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products and publishing. For more information: www.atari.com and www.atari-investisseurs.fr


    The Atari shares are listed in France on Euronext Paris (Compartment C, ISIN FR0010478248, Ticker ATA) and are eligible for the Nasdaq International Designation program in the United States (OTC Market - Ticker PONGF).

    Telenor partners with Azerion to offer games subscription service

    Amsterdam, 12 June 2020

    Global mobile telecoms giant Telenor has partnered with Azerion to launch a subscription mobile gaming service in Norway - Telenor Spill.


    Azerion provides content for the service and was selected by Telenor because of the quality and breadth of family-friendly games it has at hand. Among Azerion's offerings are games from Disney, Sega and Atari. Telenor Spill is available for download from Google Play and the Apple AppStore.


    This is the first gaming service to provide such a wide range of games, across all demographics, says Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion. We've hand picked games for Telenor, making sure they are all family friendly, COPPA compliant and targeting Telenor's audience groups.


    74% of children play games for more than two hours a day on average, according to a Telenor survey [1]. Creating a safe environment for that gameplay was key for the new service.


    We've launched Telenor Spill to make mobile gaming simple, safe and fun, says Ric Brown, Mobile Director at Telenor Norway. With this service, parents don't have to worry about their kids running up huge bills with in-app purchases, downloading viruses or being exposed to inappropriate advertising.


    Providing distinctive content for subscribers is vital for Telenor and adding games is an important part of that strategy. Almost three quarters of mobile phone users play games - the content is highly engaging and keeps them coming back to their devices.


    Telenor's mobile game app launches today in its home country of Norway. The service comes with a free two-month trial period, after which it costs NOK 79 a month. One subscription covers up to five people in a household. The service is expected to roll out globally in due course.

    Ten well-known games out of 300 available on Telenor’s game portal


    • Asteroids (Atari)
    • Breakout (Atari)
    • Pong (Atari)
    • Frozen (Disney)
    • Star Wars (Disney)
    • Ben 10 (Cartoon Network)
    • Power Puff Girls (Cartoon Network)
    • Garfield
    • Phase 10 (Mattel)
    • Dr. Panda


    [1] Telenor surveyed 1000 parents and 540 young people aged 10 to 15. It found that:

    • 38% of children spend more than 3 hours a day playing games online.
    • 74% spend more than 2 hours a day playing games online.

    Notes for editors

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.

    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.


    Azerion: content, reach, revenue, engagement — a million possibilities


    Telenor Group (telenor.com) is a leading telecommunications company across the Nordics and Asia with 186 million customers and annual sales of around USD 12 billion (2019). Connectivity has been Telenor's domain for more than 160 years, and its purpose is to connect its customers to what matters most.

    Brand soars with a shop in a virtual world

    Amsterdam, 11 May, 2020

    Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style.


    A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response.


    Amsterdam 11 May 2020: Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway.


    This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part of the experience rather than relying on advertising that some perceive as intrusive.

    The campaign adds new clothes and home items to the playing experience all the time. The first two week period saw 25% of all Hotel Hideaway’s players buying something at the BALR. store. That adds up to a quarter of a million items sold.


    In that time, BALR. white trainers peaked briefly as the best selling item within the game. Combined, players wore the trainers for 250 million seconds (nearly 8 years) within the game. All the BALR. items were worn for a time that added up to 1.5 billion seconds (nearly 50 years) in that first two weeks.


    Gamers value brands that are an active part of their game, says Kim van Teunenbroek, Global Partnership Director at Azerion. “They feel like it adds to the experience and so they respond positively.”


    In-game advertising has been shown to be extremely effective. This partnership takes things one step further, with players being able to browse BALR.’s fashion range and buy things to wear within the game.

    The game simulates the experience of being in a top hotel; BALR. is running the hotel fashion store. The partnerships reflects the shared values of BALR. and Azerion, with both constantly exploring new ways to reach and engage a new audience.


    Research from NewZoo shows that gamers are more receptive to brands, with half saying they use ads to keep up to date with products they want. Gamers are also 23% more likely to have purchase influence on their friends and family.


    We’re constantly on the lookout for new ways to help partners engage users, says Kim. It’s technically complex to integrate a shop into a game but the rewards are huge.


    Juul Manders, CEO of BALR. says: Typically players are spending more than 25 minutes per session with Hotel Hideaway and they come back time and again. By making BALR. a part of the experience, we get an amazing user response. And because players love that experience, they tell their friends and BALR.’s brand message reaches well beyond the game.

    Notes for editors

    Azerion is a global tech company in the media and entertainment business, headquartered in Amsterdam. Hundreds of millions of people play our games and watch our videos. Advertisers reach massive audiences and targeted groups with our techPublishers earn top revenue with our tech and engage quality audiences with our content. Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.


    Azerion: content, reach, revenue, engagement — a million possibilities


    BALR. is a luxury lifestyle brand founded in 2013 by Juul Manders, Ralph de Geus and Demy de Zeeuw. Since its start, BALR. offers the life of a professional football player when he steps off the pitch. With an extensive range of apparel, travel items, accessories and footwear the brand covers all aspects of the life of a BALR. The brand ships to over 150 countries worldwide and is available in over 200 stores across the world.


    Hotel Hideaway is a 3D virtual world, available on iOS and Android, where you can become who you've always wanted to be. Chat live and meet with other people from around the world. Visit unique locations and explore what the Hotel has to offer. Relax in the spa, party at the beach or hang out in the many other public rooms with your friends.
    https://apps.apple.com/us/app/hotel-hideaway-virtual-world/id922825959 https://play.google.com/store/apps/details?id=com.piispanen.hotelhideaway&hl=en_GB

    Azerion acquires leading digital ad experts Collective Media Europe

    London, 3 March 2020

    Azerion amplifies its UK and pan-European presence in digital advertising and publisher solutions with the acquisition of Collective Media Europe from TI Media.


    This is the tenth purchase Azerion has made this year, keeping it firmly on a monster growth trajectory and making it a major tech company in the media and entertainment business.


    Collective is a perfect fit with our targets, says Sebastiaan Moesman, Azerion’s Chief Revenue Officer. Its expertise in tech, content and data for publishers and advertisers means it will immediately integrate into the existing Azerion ecosystem.


    The acquisition brings with it some prestigious clients and an expansion of Azerion’s offering in creative digital advertising solutions in the UK and pan-European markets. Customers include Coca-Cola, Huawei, Heineken, Mars, Microsoft, Samsung, Sony, Tesco, Unilever, Vodafone and VW.


    We work extremely closely with our clients to deliver best-in-market digital advertising campaigns, says Dominic Woolfe, MD of Collective. I’m really excited about leading the Azerion business in the UK and offering something new and innovative to our customers.

    Collective Media Europe is already a leader in delivering integrated digital brand campaigns. The purchase by Azerion will give the company’s clients access to bigger, more sophisticated data resources.


    Collective is an award-winning agency, widely recognised as the best in the business, says Sebastiaan Moesman. For us, they are much more than that. Their thinking on the interrelationship between consumers, advertisers and publishers is lock-step with our own. That means the two businesses will integrate seamlessly to create something even bigger and better.


    Sam Finlay, Chief Revenue Officer at TI Media, adds: I’d like to thank Collective Europe for all they’ve achieved as part of TI Media. The talented team has contributed to award-winning campaigns for our clients and undoubtedly played an important role in us being recognised as the number one digital media owner in the two latest IPA surveys. However, as a home for the business, Collective Europe is better aligned with Azerion’s offering and while we wish them the best of luck for the future, we plan to maintain a close relationship and collaborate on upcoming activities.

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business.
    Hundreds of millions of people play our games and watch our videos.
    Advertisers reach massive audiences and targeted groups with our tech
    Publishers earn top revenue with our tech and engage quality audiences with our content
    Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.
    Azerion: content, reach, revenue, engagement — a million possibilities


    Collective Media Europe (collectiveUK.com) is a leading provider of premium digital creative solutions for advertisers and publishers. It is based in central London.

    Azerion buys Spil Games’ portals business to become casual gaming leader

    Amsterdam, 12 February, 2020

    Azerion has taken complete ownership of Spil Games, giving it the leading position in casual games across all platforms and dominance in its Netherlands home.


    The mobile division of Spil Games, together with a 5% stake in its portals business, was acquired by Azerion last year. The latest move brings the remainder of the company into the Azerion family.


    With 60 million monthly visits to its 30 gaming portals, Spil Games was the global leader in online casual gaming — that baton now passes to Azerion. The portals include such famous names as agame.com, gamesgames.com and mousebreaker.com.

    This acquisition is an excellent fit for our high-speed growth strategy, says Erol Erturk, Executive Vice President Content and Strategic Partnerships at Azerion who will also take over the running of Spil’s portals. Spil Games enriches the reach, monetisation and content aspects of our business.


    Game Distribution, an Azerion company which offers publishers engaging content and revenue opportunities, will add more than 15,000 web games from Spil’s portfolio. At the same time, Azerion’s existing games will enhance the Spil Games portals, bringing new revenue streams and offering advertisers a major boost in reach.

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business.
    Hundreds of millions of people play our games and watch our videos. Advertisers reach massive audiences and targeted groups with our tech


    Publishers earn top revenue with our tech and engage quality audiences with our content Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.


    Azerion: content, reach, revenue, engagement — a million possibilities


    Spil Games, based in Hilversum near Amsterdam, was established in 2004 and has grown around the world, with people in more than 150 countries playing its games. It has thousands of games across 30 portals.

    Talpa Network and Azerion launch new Dutch casual gaming company

    Amsterdam, November 22th, 2019

    Talpa Network and Azerion, the Netherland’s market leader in casual gaming, join forces from 1 December as they launch the joint venture Talpa Gaming, powered by Azerion. Gaming is the fastest growing form of entertainment among Dutch consumers. Over 8 million Dutch people play online games* and this number is increasing day by day. Talpa Network and Azerion are meeting this demand and with Talpa Gaming will provide the perfect place for the entire family to enjoy games in a secure and reliable environment.

    * Source: Newzoo.com

    The joint venture has a portfolio of over 9000 games which can be played on the popular websites Spele.nl and Funnygames.nl. Governor of Poker and Hotel Hideaway are among its best-known games. Talpa Gaming will develop new casual game platforms as the joint venture unfolds, where Dutch consumers of all ages will be able to enjoy high-quality games in a secure and reliable environment.

    Louise van Nispen, until recently Director of Data at Talpa Network, has been appointed CEO of Talpa Gaming and together with Robbert Oomens (Vice President Product) and Age Sluis (Director Marketing & Sales) makes up the management team of the new company.

    Peter de Mönnink, CEO of Talpa Network says: The number of Dutch people playing online games is massive and is growing rapidly. People come back to casual games time and again and so the online medium is a valuable contribution to building relationships with consumers. Because of this, online gaming is an essential pillar in the Talpa Network strategy. Being the biggest Dutch casual gaming company and having a portfolio that nicely matches Talpa Network’s target groups, Azerion is the perfect partner for conquering this market.

    Umut Akpinar co-CEO of Azerion says: Gaming entertainment has become more popular than movies and music. Smart brands are using the strength of the channel to target a broad audience. Talpa Network understands Dutch consumer habits better than any other company, so we are very pleased to be involved in this joint venture.

    About Talpa Network

    Talpa Network is the name of the company in which John de Mol has consolidated his multimedia activities. Talpa Network consists of Events, TV (incl. SBS6, Net5, Veronica and SBS9), Radio (incl. 538, Sky Radio, Veronica and Radio 10), Social (Social1nfluencers, StukTV and Gierige Gasten), Digital (incl. KIJK, JUKE and VoetbalTV), LINDA. and the Ecommerce division (incl. VakantieVeilingen and Actievandedag). The ANP Dutch Press Agency is also part of the Talpa concern. All these parts of the company are supported by Media Solutions, Technology, and Creative. This extensive network means that the Dutch multimedia company is more than relevant for both consumers and advertisers.

    John de Mol is well known for a number of worldwide blockbuster formats such as Big Brother, Deal or No Deal, and The Voice. For the latter show he received four Emmy Awards.


    His production company, Talpa Media, was incorporated by the British company ITV in 2015. John de Mol is still responsible for the creation and production of the television formats and multimedia concepts, as well as for their international distribution. The most successful production is The Voice, which was launched in 2010. Since then, there have been more than 65 local versions of this program and it has been broadcast in 180 different countries. About Azerion

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business.

    • Hundreds of millions of people play our games and watch our videos.

    • Advertisers reach massive audiences and targeted groups with our tech

    • Publishers earn top revenue with our tech and engage quality audiences with our content.

    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Maria del Dado Alonso Sanchez named CFO of Azerion

    Amsterdam, November 7th, 2019

    Dado Alonso has joined Azerion as its CFO, starting immediately. She is a member of the company’s board and executive team. She will drive the company’s financial organisation ensuring its alignment with Azerion’s strategy.


    Azerion is a bit of a best kept secret, says Dado. But with 1,000 employees, and 350 million unique users a month, people have started to realise we are a powerhouse tech company. It’s a thrilling time to join the team.


    Dado held Global Finance Director roles at Naspers and Booking.com and was CFO of C&A Netherlands. Prior to this, she worked in different executive roles at Amazon, as well as Siemens in Germany and Spain. With a strong tech background and international financial experience, she is ideally suited to running finance across Azerion’s more than 18 European centres of operation.


    Dado is originally from Spain. She holds a MA in Law and a MA in Business Administration from Universidad Pontificia Comillas (Spain), a MSc IT & Management from Sheffield Hallam University (UK), as well as a CMA from the US Institute Management Accountants.

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business. Hundreds of millions of people play our games and watch our videos. Advertisers reach massive audiences and targeted groups with our tech Publishers earn top revenue with our tech and engage quality audiences with our content.


    Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Azerion acquires Gen Z video publisher Zoomin

    Amsterdam, October 28th, 2019

    Azerion applies expertise in content/ advertiser/ publisher mix to jump video content producer to another level.


    Zoomin adds massively to Azerion’s content offering, helping publisher and advertiser clients to get serious about video.

    Azerion has purchased Zoomin (100%) from Modern Times Group MTG AB, broadening its content with premium video for consumers, advertisers and publishers. Video content continues to be vital, particularly for brands and publishers trying to engage Gen Zers. Zoomin produces 220 new videos each month covering a wide variety of subjects designed to appeal to its Gen Z target audience and using an army of freelance video journalists and other content creators.


    Channels including gaming, esports, stars and environmental news are distributed in10 languages via YouTube, social media and Zoomin’s publisher clients. The company’s content already attracts more than 3 billion views monthly.


    Content is a crucial part of our trusted ecosystem, so this acquisition is a big deal for us, says Erol Erturk, Executive Vice President Content and Strategic Partnerships Azerion. Zoomin’s high quality video complements our gaming content which is already played by 180 million people a month. With this acquisition, we’re adding a significant new strand to the Azerion proposition, helping brands and publishers reach their target audiences even better..

    The acquisition expands Azerion’s ecosystem adding over 2,000 publishers worldwide. These content owners can now make use of Azerion’s technology and services to optimise their ad strategy and maximise revenue from their inventory.


    Zoomin is a great concept for engaging hard-to-reach audiences. says Roger Lodewick, Zoomin’s CEO. Azerion’s content knowledge, ad tech expertise and relationships with publishers give us the perfect combination of skills to take Zoomin to another level..


    More than 100 employees, including 85 in Amsterdam will join Azerion as part of the transaction.

    Ajax eSports and Azerion team up on mobile gaming partnership

    Amsterdam, October 25th, 2019

    Ajax Esports and Azerion have agreed a partnership lasting at least three seasons. Azerion will be the official mobile gaming partner of Ajax Esports. The parties will collectively develop a mobile gaming strategy and support each other in further international growth.


    A match in the sporting and business cultures of the two organisations was key to making the deal happen. In Azerion, Ajax Esports has found a partner to help it further its objectives in the world of gaming.

    Menno Geelen, commercial director of Ajax: Azerion and Ajax Esports have the same ambition: taking over the world with their propositions. This mutual ambition makes for a strong match between the two brands. Their insights have already helped us significantly. We look forward to going on this adventure together..

    Impact of gaming

    Ajax Esports and Azerion recognise that mobile gaming has a huge impact on sports fans. Atilla Aytekin, co-CEO of Azerion: Ajax Esports and Azerion are natural partners because we share the same values. We want to inspire fans, players and staff by exhibiting ambition and courage..

    The partnership

    Ajax Esports will help Azerion by creating visibility for their products and services with their target audience. Azerion’s name will be shown on the boarding during matches of the Ajax first team and a hospitality package has been purchased. In return, Azerion will provide advertising and expertise to help with the Ajax Gaming Academy app, due to launch soon.

    About Azerion

    Azerion (azerion.com) is a tech company in the media and entertainment business. Hundreds of millions of people play our games. Advertisers reach massive audiences and targeted groups with our tech Publishers earn top revenue with our tech and engage quality audiences with our content Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users. Azerion: content, reach, revenue, engagement — a million possibilities.

    Azerion buys HiMedia Germany

    Munich, October 11th, 2019

    • Excellent fit grows content, advertiser and publisher markets across Europe

    Azerion strengthens its offering with the acquisition of digital sales house HiMedia Germany.

    Azerion has been on a stellar growth curve over the last four years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. HiMedia Germany is the latest company to join Azerion and an important acquisition for its position in Germany.

    HiMedia Germany is a great fit with Azerion, with excellent growth potential, says Joost Merks, Head of Mergers and Acquisitions Azerion.

    It is already a strong player in Germany with long-term business relationships and excellent market access. Being part of Azerion will allow HiMedia Germany to improve monetisation for our publishing partners and, for advertisers, to use our technology to reach a wider European market.

    The acquisition expands Azerion’s German market share. HiMedia Germany adds 30 million monthly unique desktop and mobile users. It sells high-end tailored ads for publisher clients including WeTransfer, Rolling Stone, Computer Base and many others. It works closely with media agencies to offer advertisers highly targeted and creative solutions.


    Azerion offers a clever and efficient ecosystem which can be rolled out immediately as part of HiMedia Germany’s business, says Andreas Stietzel, CEO HiMedia Germany. I’m excited to be part of the Azerion family. I think it’s great that so many CEOs of the companies it acquires stay on to help develop the business further.

    The Azerion deal allows HiMedia Germany to offer clients a complete package for the first time, with more substantial programmatic advertising (via Improve Digital*) and engaging games content (via GameDistribution*).

    HiMedia Germany has been around for 20 years and its ethos of positioning brands distinctively while driving revenue for publishers fits seamlessly into the Azerion ecosystem.

    One of HiMedia Germany’s great strengths is in native advertising where it works with brands to create campaign visions and tell their stories with tailored content.

    Notes for editors

    • Hundreds of millions of people play our games
    • Advertisers reach massive audiences and targeted groups with our tech
    • Publishers earn top revenue with our tech and engage quality audiences with our content
    • Uniquely, Azerion works across these groups. Through an overarching product called AzerionOne, we spot synergies, find efficiencies and weave together the best strands from our business for each of our users

    AzerionOne: content, reach, revenue, engagement - a million possibilities

    * Improve Digital (improvedigital.com) and GameDistribution (gamedistribution.com) are products within AzerionOne. Improve Digital offers content owners a sophisticated programmatic advertising platform. GameDistribution allows publishers to add engaging content to their products.


    Azerion previously indirectly owned a small share of HiMedia Germany. It has a minority stake in French advertising and user experience company AdUX which owned 45% of HiMedia Germany. As part of the acquisition, AdUX has sold its interest in HiMedia Germany to Azerion Holding. HiMedia Germany is now 100% directly owned by Azerion.

    Azerion’s HQ is in Amsterdam, The Netherlands. It has 20 offices around the World. Overall, Azerion now employs nearly 1000 people.

    Azerion reaches 180 million gamers each month through its 13 500 games on the web and mobile devices.

    Its advertiser technology is responsible for 300 billion transactions / month, reaching 350 million unique users / month.

    AzerionOne: content, reach, revenue - one solution, a million possibilities

    Amsterdam, September 9th, 2019

    • AzerionOne is a media product with strands that weave together to offer unique solutions
    • It brings together Azerion’s acquisitions into a single cohesive force

    AzerionOne launches today, bringing the media industry a new platform of solutions in a single, modular package.

    Azerion has been on a skyrocket growth curve over the last two years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. This means (for example) Improve Digital, GameDistribution, Headerlift and Quantum are now within the Azerion family.

    AzerionOne brings together all these strands as part of a larger story, Sebastiaan Moesman, board member of Azerion. Uniquely, the synergies and cross-overs between the different parts of our business allow us to offer something that is far more than the sum of its parts.

    Although the company is adding new product strands all the time, AzerionOne is built on some solid guiding principles, that benefit three user groups:

    1. Hundreds of millions of consumers get to play amazing high-quality games.
    2. Advertisers get reach - technologies that connect them with ever more massive audiences and highly targeted groups.
    3. Publishers get maximum revenue while maintaining transparency and optimising engagement, allowing them to concentrate on their products.

    Uniquely, Azerion understands that these groups interact and interrelate - they are looking at the same story from different viewpoints. AzerionOne benefits everyone by building on the links between different users, spotting synergies, finding efficiencies and weaving together the best strands to fit the needs of individual users.

    AzerionOne is a statement of intent. Already we’re pulling together the strands that make up a major media network, says Sebastiaan. Whatever part of the media you sit in, AzerionOne weaves together the right strands from our product portfolio to give you a solution that suits your precise needs.

    Advertiser strands:

    • AdMoove
    • Quantum
    • Summit
    • AdUx
    • HiMedia
    • Adpulse

    Consumer strands:

    • Azerion Games
    • Governor of Poker
    • Huz
    • Hotel Hideaway
    • Smeet
    • Habbo
    • Yepi
    • Hellokids
    • Hyves Games
    • Spele.nl
    • Funnygames
    • KiZi
    • BGames
    • Stratego
    • Woozworld
    • Operate Now Hospital
    • Agame

    Publisher strands:

    • Improve Digital
    • 360 Polaris
    • Headerlift
    • Sellbranch
    • GameDistribution
    • Plinga
    • Tubia

    The Ozone Project selects Improve Digital as first European ad tech partner

    Amsterdam, August 28th, 2019

    • Improve Digital is the first European ad tech company added to The Ozone Project’s growing roster of approved partners for Ozone Audience
    • The Ozone Project is a major initiative set up to create value for content creators across the ecosystem

    Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for Ozone Audience. The collaboration will enable brands, buyers and publishers to transact with one-another cost-effectively, at scale and with complete confidence.

    Established by the UK’s most trusted publishers, Ozone Audience offers brands access to large-scale ad buying capabilities across premium, fraud-free environments. According to Comscore, Ozone Audience reaches more than 44 million UK 18+ adults, surpassing Google or Facebook. Unlike these platforms, Ozone Audience allows brands to deliver campaigns exclusively within professionally curated content-environments, including The Times, the Guardian, The Telegraph and The Mirror.

    Improve Digital’s footprint will help diversify The Ozone Project’s connectivity to European demand. It is a cornerstone of Azerion’s product family designed to create an ecosystem in which consumers, advertisers and publishers can thrive.

    The synergy between our tech and The Ozone Project’s ecosystem will create a serious step forward in monetisation, says Sebastiaan Moesman, board member of Azerion.

    Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens, helping them reach consumers efficiently and at scale,” says Danny Spears, Commercial Director of The Ozone Project. “We are delighted to welcome Improve Digital as an SSP provider, giving brands and buyers’ greater control of their buying and helping publishers go about business with control, transparency and confidence.

    About The Ozone Project

    The Ozone Project is the only transparent and brand safe platform in the UK for programmatic advertising, offering advertisers direct access to an audience of more than 44.1 million in premium environments across the UK’s most trusted publishers. Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC.

    www.ozoneproject.com/

    About Improve Digital

    Improve Digital is an Azerion product, the leading European programmatic advertising platform for publishers, broadcasters and other content providers.

    www.improvedigital.com/

    Azerion acquires Woozworld

    Latest high-quality IP to bolster gaming content portfolio

    Amsterdam, July 8th, 2019

    Azerion has purchased Woozworld, strengthening its position as the biggest casual gaming company in the Netherlands and a major player in the global market. Azerion purchased the company from a group of Canadian shareholders led by Telesystem.

    Woozworld is an industry-leading virtual game platform that provides teens and tweens a safe and fun environment. It is fully COPPA and GDPR compliant and entertains 500,000 active users on web and mobile each month. 26 virtual-gaming experts will transfer to Azerion.

    Gaming is a crucial part of our trusted digital ecosystem for consumers, advertisers and publishers so this acquisition is a big deal for us, says Jur van Teunenbroek, vice-president games of Azerion. Woozworld significantly grows our user base and introduces a new demographic for our clients in advertising and publishing to connect with. Plus, the folks coming over from Woozworld bring extensive experience that will benefit our other virtual games such as, Habbo and Hotel Hideaway.

    Woozworld will form an important building block within Azerion’s gaming content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego, Operate Now: Hospital, Uphill Rush, GameDistribution.com and Kizi.com. Together these attract well over 125 million gameplays.

    Azerion continues its stellar growth by welcoming Woozworld to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse, Adux and the mobile division of Spil Games.

    Azerion will expand Woozworld’s audience throughout Europe.

    We’re very pleased to join the Azerion team and introduce them to the large and vibrant Canadian gaming landscape, says Nicolas Lee, president and CEO of Woozworld.

    About Azerion

    Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising- and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

    www.azerion.com

    Azerion acquires Spil Games’ mobile division

    Sale delivers great mobile IPs to Azerion and heralds a strategic partnership with Spil Games

    Amsterdam, June 20th, 2019

    Media, gaming and technology giant Azerion today announces the acquisition of Spil Games’ mobile division, creating the biggest casual gaming company in the Netherlands and making it a major player in the global market.

    Azerion also takes a strategic minority stake in Spil Games’ web portal business.

    The companies will share technology and know-how to maximise user engagement and advertiser impact in the consolidating games market. Azerion will take over Spil Games’ mobile business, while Spil Games will concentrate on creating new opportunities out of its world-leading web game portals.

    Azerion’s co-CEOs and founding partners Atilla Aytekin and Umut Akpinar agree that this acquisition and partnership fits perfectly into our strategy. We want to build a leading trusted ecosystem with content, technology and reach for advertisers, publishers and consumers. Working together with Spil Games gives us a step up in terms of our global profile.

    The mobile games developed by Spil Games, including hits such as Operate Now: Hospital (45 million installs) and the Troll Face Quest franchise (144 million installs), dovetail well with Azerion’s content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego and Spele.nl. Together these attract well over 125 million gameplays every month.

    Azerion continues its stellar growth by welcoming Spil Games’ mobile division to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse and Adux.

    The high-quality games coming over from Spil significantly bolster our mobile offering for our advertiser and publisher clients, says Sebastiaan Moesman, board member of Azerion. We get lots of engaged players from around the globe, plus awesome mobile technology that complements our other offerings.

    Spil Games’ founders, Peter Driessen and Bennie Eeftink, remain the company’s majority shareholders (95%). I’m excited to be in partnership with Azerion, says Timm Geyer, Spil Games CEO. Gaming is a huge global market with massive potential rewards. But you need substantial resources to take it on. Together with Azerion, we will be a force to be reckoned with.

    Brian Stengel, managing partner of Trebuchet Partners (based in New YorkCity)was the exclusive advisor to Spil Games on the cooperative deal.

    About Azerion

    Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising-and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

    www.azerion.com

    About Spil Games

    Spil Games is based in Hilversum near Amsterdam and is the global leader in web games. It was established in 2004 and has grown around the world, with people in more than 150 countries playing its games. It has thousands of games across 30 portals. Its DNA in web games puts it in a unique position to grow in the ever-changing games industry.

    www.spilgames.com

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