News and Press releases

At Azerion, we are always exploring new opportunities to help us stay ahead of the game and provide the best for our customers. Whether that means launching new products, forming strategic partnerships or acquiring established businesses to expand our ecosystem, there is always something going on! Read our latest news below:

AzerionOne: content, reach, revenue - one solution, a million possibilities

Amsterdam, September 9th, 2019

  • AzerionOne is a media product with strands that weave together to offer unique solutions
  • It brings together Azerion’s acquisitions into a single cohesive force

AzerionOne launches today, bringing the media industry a new platform of solutions in a single, modular package.

Azerion has been on a skyrocket growth curve over the last two years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. This means (for example) Improve Digital, GameDistribution, Headerlift and Quantum are now within the Azerion family.

AzerionOne brings together all these strands as part of a larger story, Sebastiaan Moesman, board member of Azerion. Uniquely, the synergies and cross-overs between the different parts of our business allow us to offer something that is far more than the sum of its parts.

Although the company is adding new product strands all the time, AzerionOne is built on some solid guiding principles, that benefit three user groups:

  1. Hundreds of millions of consumers get to play amazing high-quality games.
  2. Advertisers get reach - technologies that connect them with ever more massive audiences and highly targeted groups.
  3. Publishers get maximum revenue while maintaining transparency and optimising engagement, allowing them to concentrate on their products.

Uniquely, Azerion understands that these groups interact and interrelate - they are looking at the same story from different viewpoints. AzerionOne benefits everyone by building on the links between different users, spotting synergies, finding efficiencies and weaving together the best strands to fit the needs of individual users.

AzerionOne is a statement of intent. Already we’re pulling together the strands that make up a major media network, says Sebastiaan. Whatever part of the media you sit in, AzerionOne weaves together the right strands from our product portfolio to give you a solution that suits your precise needs.

Advertiser strands:

  • AdMoove
  • Quantum
  • Summit
  • AdUx
  • HiMedia
  • Adpulse

Consumer strands:

  • Azerion Games
  • Governor of Poker
  • Huz
  • Hotel Hideaway
  • Smeet
  • Habbo
  • Yepi
  • Hellokids
  • Hyves Games
  • Spele.nl
  • Funnygames
  • KiZi
  • BGames
  • Stratego
  • Woozworld
  • Operate Now Hospital

Publisher strands:

  • Improve Digital
  • 360 Polaris
  • Headerlift
  • Sellbranch
  • GameDistribution
  • Plinga
  • Tubia

The Ozone Project selects Improve Digital as first European ad tech partner

Amsterdam, August 28th, 2019

  • Improve Digital is the first European ad tech company added to The Ozone Project’s growing roster of approved partners for Ozone Audience
  • The Ozone Project is a major initiative set up to create value for content creators across the ecosystem

Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for Ozone Audience. The collaboration will enable brands, buyers and publishers to transact with one-another cost-effectively, at scale and with complete confidence.

Established by the UK’s most trusted publishers, Ozone Audience offers brands access to large-scale ad buying capabilities across premium, fraud-free environments. According to Comscore, Ozone Audience reaches more than 44 million UK 18+ adults, surpassing Google or Facebook. Unlike these platforms, Ozone Audience allows brands to deliver campaigns exclusively within professionally curated content-environments, including The Times, the Guardian, The Telegraph and The Mirror.

Improve Digital’s footprint will help diversify The Ozone Project’s connectivity to European demand. It is a cornerstone of Azerion’s product family designed to create an ecosystem in which consumers, advertisers and publishers can thrive.

The synergy between our tech and The Ozone Project’s ecosystem will create a serious step forward in monetisation, says Sebastiaan Moesman, board member of Azerion.

Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens, helping them reach consumers efficiently and at scale,” says Danny Spears, Commercial Director of The Ozone Project. “We are delighted to welcome Improve Digital as an SSP provider, giving brands and buyers’ greater control of their buying and helping publishers go about business with control, transparency and confidence.

About The Ozone Project

The Ozone Project is the only transparent and brand safe platform in the UK for programmatic advertising, offering advertisers direct access to an audience of more than 44.1 million in premium environments across the UK’s most trusted publishers. Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC.

www.ozoneproject.com/

About Improve Digital

Improve Digital is an Azerion product, the leading European programmatic advertising platform for publishers, broadcasters and other content providers.

www.improvedigital.com/

Azerion acquires Woozworld

Latest high-quality IP to bolster gaming content portfolio

Amsterdam, July 8th, 2019

Azerion has purchased Woozworld, strengthening its position as the biggest casual gaming company in the Netherlands and a major player in the global market. Azerion purchased the company from a group of Canadian shareholders led by Telesystem.

Woozworld is an industry-leading virtual game platform that provides teens and tweens a safe and fun environment. It is fully COPPA and GDPR compliant and entertains 500,000 active users on web and mobile each month. 26 virtual-gaming experts will transfer to Azerion.

Gaming is a crucial part of our trusted digital ecosystem for consumers, advertisers and publishers so this acquisition is a big deal for us, says Jur van Teunenbroek, vice-president games of Azerion. Woozworld significantly grows our user base and introduces a new demographic for our clients in advertising and publishing to connect with. Plus, the folks coming over from Woozworld bring extensive experience that will benefit our other virtual games such as, Habbo and Hotel Hideaway.

Woozworld will form an important building block within Azerion’s gaming content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego, Operate Now: Hospital, Uphill Rush, GameDistribution.com and Kizi.com. Together these attract well over 125 million gameplays.

Azerion continues its stellar growth by welcoming Woozworld to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse, Adux and the mobile division of Spil Games.

Azerion will expand Woozworld’s audience throughout Europe.

We’re very pleased to join the Azerion team and introduce them to the large and vibrant Canadian gaming landscape, says Nicolas Lee, president and CEO of Woozworld.

About Azerion

Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising- and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

www.azerion.com

Azerion acquires Spil Games’ mobile division

Sale delivers great mobile IPs to Azerion and heralds a strategic partnership with Spil Games

Amsterdam, June 20th, 2019

Media, gaming and technology giant Azerion today announces the acquisition of Spil Games’ mobile division, creating the biggest casual gaming company in the Netherlands and making it a major player in the global market.

Azerion also takes a strategic minority stake in Spil Games’ web portal business.

The companies will share technology and know-how to maximise user engagement and advertiser impact in the consolidating games market. Azerion will take over Spil Games’ mobile business, while Spil Games will concentrate on creating new opportunities out of its world-leading web game portals.

Azerion’s co-CEOs and founding partners Atilla Aytekin and Umut Akpinar agree that this acquisition and partnership fits perfectly into our strategy. We want to build a leading trusted ecosystem with content, technology and reach for advertisers, publishers and consumers. Working together with Spil Games gives us a step up in terms of our global profile.

The mobile games developed by Spil Games, including hits such as Operate Now: Hospital (45 million installs) and the Troll Face Quest franchise (144 million installs), dovetail well with Azerion’s content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego and Spele.nl. Together these attract well over 125 million gameplays every month.

Azerion continues its stellar growth by welcoming Spil Games’ mobile division to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse and Adux.

The high-quality games coming over from Spil significantly bolster our mobile offering for our advertiser and publisher clients, says Sebastiaan Moesman, board member of Azerion. We get lots of engaged players from around the globe, plus awesome mobile technology that complements our other offerings.

Spil Games’ founders, Peter Driessen and Bennie Eeftink, remain the company’s majority shareholders (95%). I’m excited to be in partnership with Azerion, says Timm Geyer, Spil Games CEO. Gaming is a huge global market with massive potential rewards. But you need substantial resources to take it on. Together with Azerion, we will be a force to be reckoned with.

Brian Stengel, managing partner of Trebuchet Partners (based in New YorkCity)was the exclusive advisor to Spil Games on the cooperative deal.

About Azerion

Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising-and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

www.azerion.com

About Spil Games

Spil Games is based in Hilversum near Amsterdam and is the global leader in web games. It was established in 2004 and has grown around the world, with people in more than 150 countries playing its games. It has thousands of games across 30 portals. Its DNA in web games puts it in a unique position to grow in the ever-changing games industry.

www.spilgames.com

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