News and Press releases

At Azerion, we are always exploring new opportunities to help us stay ahead of the game and provide the best for our customers. Whether that means launching new products, forming strategic partnerships or acquiring established businesses to expand our ecosystem, there is always something going on! Read our latest news below:

Azerion Campus Helsinki opens its doors, cementing the company’s presence in one of the gaming capitals of Europe

Amsterdam, 30 March 2021

  • Azerion continues its fast-pace growth in 2021, increasing its footprint across Europe.
  • Azerion’s vision is to play a key role as a leader in the gaming industry and introduce new audiences to the world of gaming.

Amsterdam – March 30, 2021 - Azerion, the leading European gaming and adtech company, proudly announced the opening of its first Campus in Helsinki. Initially, the campus will be occupied by the Sulake team, and in the long term, Azerion aims to support new ventures to unlock their potential and help expand their business globally.

The Azerion Campus

The new campus of Azerion is located in an original printing house at Dagmarinkatu 6 in Helsinki and has an outstanding accessibility with its central location in the city to enjoy a wide range of restaurants, hotels and shopping centres. The printing house was completely refurbished and upgraded to a modern office with an authentic and historical look and feel by the Finnish architect Kari Lappalainen.

Support local game industry

With the opening of the campus in Helsinki, Azerion wants to create a local footprint in one of the gaming capitals of the world and prepare for future growth. The Azerion Campus Helsinki will become a development center that will support business expansion globally and develop game products and services. This is a new milestone for Azerion. We are looking forward to seeing our social gaming division flourish in the Campus, and we have confidence they are working well to grow the existing games and communities. The opening of the campus allows us to expand our audiences and introduce them to the world of gaming via activations, brand partnerships and real-life events such as concerts. The first occupant Sulake is a symbol for a great celebration of the opening of the Azerion Helsinki Campus now that this team is fully part of Azerion says Jurriaan Van Teunenbroek, Vice President Games & Content at Azerion.

First occupant Sulake

The recently acquired game developer Sulake will be the first occupant of the brand new campus: This is a space that fits our needs to develop the quality products we are known for, We are really excited about our new space we’ve developed together with Azerion. We now have a workplace that fulfills all our wishes. says Valtteri Karu CEO at Sulake.

About Azerion

Azerion is a fast-growing and leading pan-European digital gaming and adtech company. The entertainment organisation develops and operates a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. The integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with Azerion to reach millions of people across the globe that play games from Azerion and uses the entertainment concepts to increase engagement, loyalty and drive e-commerce.

Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion employs more than 900 employees across 24 offices and is headquartered in Schiphol-Rijk, the Netherlands.

ItaliaOnline to launch Libero Fun - New games portal supported by Azerion

Amsterdam, 25 March 2021

The largest Italian internet company Italiaonline partnered with Azerion to launch a subscription based games portal – Libero Fun. A single subscription of € 2.99 per month gives access to a catalog of 300 games for all ages, for multiple users, which can be used on a PC, tablet or smartphone

Italiaonline, the largest Italian internet company and owner of the Libero.it brand, launches a new premium games portal ‘Libero Fun’ with over 300 titles. With a subscription of 2.99 euros per month, players have access to the entire catalog to play via browser, on a PC, tablet or smartphone, wherever and whenever they want. The platform was created in partnership with Azerion, Europe's leader in casual online games.

The games are divided into various categories: arcade, action, adventure, cards and pawns, racing, educational, puzzles, simulation and sports. Games and the characters inside the service are among the best known and appreciated on the market today from Cartoon Network (Ben10, Paw Patrol ...), Nickelodeon (SpongeBob), Rooplay (Garfield) and Atari (Arcade Games)

Libero Fun is for the whole family: a safe environment even for the little ones thanks to the parental control functionality and the ability to create KIDS profiles that will only allow access to selected games. The service can be activated free of charge for the first 7 days.

In the last year, the Home Entertainment segment and subscription streaming have experienced extraordinary growth and the prospects for growth are still very high. Libero Fun is an on-demand gaming service that can count on a very rich catalog and very famous titles, suitable for all age groups, from children with many games related to their favorite characters and educational games, to teen-agers and also to adults. Security, flexibility, catalog quality, unlimited access and fun at low prices, these are the key features of the new service that further enriches the portfolio of transactional services offered on our portals. Domenico Pascuzzi, Marketing Director Publishing Italiaonline said.

Gaming entertainment has become more popular than movies and music, and smart brands and publishers are using the strength of the channel to further monetize their audiences. We are delighted to work with Italiaonline to provide such a wide range of games, across all demographics says Carlo Poss, Country Manager Italy at Azerion We have carefully selected the games, making sure they are all family friendly. Italiaonline understands Italian consumer habits better than any other company, so we are very pleased that they are our first partner in Italy.

Dutch DJ Luuk van Dijk the first in the world to perform in 3D social game Hotel Hideaway

Amsterdam, 24 February 2021

  • Hotel Hideaway hosts online set from DJ Luuk van Dijk on 26 February 17.00 CET
  • Hotel Hideaway aims to offer artists a virtual stage where any of their fans with a mobile device or tablet can join and experience their concert, from anywhere in the world.

Amsterdam – February 24, 2021 - Azerion, the leading European gaming and adtech company, proudly announces that Hotel Hideaway will host its first online performance for players with young and upcoming Dutch DJ and producer Luuk van Dijk on February 26th. The DJ from Amsterdam will be the first in the world to perform in the popular social online 3D virtual hotel, created by the makers of Habbo Hotel. The event is supported by UBERKRAFT studios who will support the live performance with beautiful visuals. Hotel Hideaway has become an increasingly popular hangout among young people and has over over a million users visit each month, from across the US, Europe and Asia.

An online live performance during COVID-19

Azerion gives, with the live performance of Luuk van Dijk in the social online 3D world, something special to the one million players of Hotel Hideaway and fans of Luuk van Dijk in these difficult times with the COVID-19 pandemic. Concert visitors and users will have the opportunity to Meet & Greet with the artist ‘backstage’. This shows the endless possibilities for having a good time together via new innovative ways: With the COVID-19 pandemic we know that a lot of people have difficulties with their social lives, said Jurriaan van Teunenbroek, Vice President Games & Content from Azerion. People are unable to go to concerts with their friends in real life, so we wanted to give players a fun and social alternative by giving them the opportunity to go to a concert online. And Hotel Hideaway is the perfect online 3D world to do so. Most of our players are young people so it makes perfect sense to organize a live set with a popular DJ and it’s an honor that young upcoming DJ Luuk van Dijk will be the first to perform

World Premier

Young and upcoming DJ Luuk van Dijk (24) is the first in the world to perform live in Hotel Hideaway. The DJ from Amsterdam is one of the new emerging names in the house scene and is well known for his distinctive infectious energy, baseline grooves, good vibes and a clear old skool edge. Luuk is thrilled to be the first to perform online in Hotel Hideaway: Hotel Hideaway is a place where people come together and is becoming more and more popular amongst my peers. I want to be present in online environments where my fans are coming together in times where I can’t perform on stages and meet my fans in real life. Hotel Hideaway is the perfect place to engage in social activities with my audience.

February 26th

Luuk van Dijk will perform on February 26th at 17:00 CET in a special developed virtual concert hall where tens of thousands of people can enjoy the live set of the Dutch DJ in the popular game. Hotel Hideaway has more than a million players and is becoming more popular with a younger audience. The game, developed by the makers of Habbo Hotel, is a social online 3D hotel where players can create an avatar, make friends and furnish their own rooms. For more information please visit: Luuk van Dijk, website, Instagram and Hotel HideAway website or join Hotel Hideaway now!

Luuk van Dijk – websiteinstagramfacebookyoutube
Hideaway Hotel – websiteinstagramfacebookyoutube

About Azerion

Azerion is a fast-growing and leading pan-European digital gaming and adtech company. The entertainment organisation develops and operates a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. The integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with Azerion to reach millions of people across the globe that play games from Azerion and use the entertainment concepts to increase engagement, loyalty and drive e-commerce.

Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion employs more than 900 employees across 24 offices and is headquartered in Schiphol-Rijk, the Netherlands.

About Hotel Hideaway

Hotel Hideaway is a social online 3D world, situated in a lively, virtual hotel. Visitors can create their own avatar, furnish their own rooms, make friends, visit parties and more. About a million users aged 17-25 visit the hotel every month (35 percent from Asia, 25 percent from Europe, 25 percent from the US and 15 percent rest of the world) of which 60 percent are female and 40 percent are male. Hotel Hideaway is growing fast and comes from the creators of the Habbo virtual community, who have experience with live content. Artists like Gorillaz, Justin Bieber, Selena Gomez and Lady Gaga have performed virtual performances in the Habbo world.

About Luuk van Dijk

Besides basslines, grooves and good vibes, the clear old skool edge is what gives Luuk van Dijk his signature sound. That sound has made him one of the emerging new names in the house scene in a short time. Van Dijk has performed at a range of local and international clubs and festivals, including Paradise, Awakenings, elrow, DGTL and Cocoon, playing alongside artists such as Jamie Jones, The Martinez Brothers, Sven Väth, Joseph Capriati, Patrick Topping and Kerri Chandler, to name a few. His productions have already been picked up by labels such as Hot Creations, Eastenderz and Solid Grooves and in 2019 he decided to set up his own label Dark Side Of The Sun to release house in the broadest sense of the word from him and others.

2021 gets off to a flying start for Azerion

Amsterdam, 19 February 2021

Amsterdam, February 19th, 2021 - Just a few weeks after the acquisitions of Finnish game developer Sulake Oy, the well-known developer of hit social game Habbo Hotel, and international software company Triodor, we were proud to announce the completion of a new bond issuance last week, reaching an outstanding amount of EUR 100 million in capital raised since the beginning of last year.

This third bond issuance, the last of a series of successful capital raises, met the renewed interest of informed investors from Continental Europe, the Nordics and the United States, including a large share of new investors. The swift completion confirms the investors’ confidence in the stability and attractiveness of our group, one of the fastest-growing companies in the sector.

Yet, this third round was just another step in a long-term ambitious plan for our company. The net proceeds of the bond issue will be used to finance future acquisitions and fuel our organic growth ambitions, as we lay the financial and operational foundation for our growth trajectory.

As we grow, we stay true to our commitment to offering an ever-more diversified offer with quality services within a connected and intelligent ecosystem to our partners and clients around the world. Although we had already witnessed a growing appetite for our products in the past few years, the recent COVID-19 pandemic has accelerated the trend, creating a new public, more diverse, more demanding, looking to connect and engage with others within a safe community.

By focusing on innovation, we want to set the standards for a safer, sustainable and inclusive online social gaming and entertainment model, for people of all ages and all backgrounds to enjoy. We aim to cater to our partners’ and customers’ needs by providing top-notch, up to date technology services and adapting our infrastructure to media buyers and sellers.

In this buoyant context, Azerion stands ready to play a leading role in tomorrow’s thriving gaming sector and extend its influence internationally.

Azerion acquires Triodor

Amsterdam, 28 January 2021

Amsterdam, January 28th 2021 - Azerion has acquired Triodor as of December 2020. Triodor is an established international software development company, and shares its founders with Azerion. Triodor is headquartered in the Netherlands and has a software development center in Istanbul. The acquisition will strengthen Azerion’s presence in Turkey.

With this acquisition, Azerion’s software development capacity increases and its technology know-how benefits. Azerion Turkey fully benefits from Azerion’s growing ecosystem, and is integrated seamlessly from an operational perspective.

Triodor has been involved in game development and customer support for Azerion since 2015. Azerion now strengthens its development capacity by including Triodor within Azerion’s organisational structure.

Azerion aims to own multiple development and technology centers across Europe. Turkey is a country with high skilled engineers, where Azerion can build an efficient developers community.

About Azerion

Azerion is a fast-growing and leading pan-European digital gaming and adtech company. We develop and operate a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. Our integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with us to reach millions of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce.

Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion employs more than 800 employees across 24 offices and is headquartered in Schiphol-Rijk, the Netherlands.

About Triodor

Triodor Software is an international technology company with a versatile expertise in ICT and high tech development. Our company introduces unique innovation-driven business models and develops high-technology solutions for different sectors worldwide.

The Triodor story began in 2003, when entrepreneurs of Turkish origin living in the Netherlands realised their dream of establishing a software sourcing company. Nowadays, after a rapid growth, it counts more than 120 employees covering diverse fields and specialisations and has set up partnerships with many companies worldwide.

The sales, business consultancy and board-level management are handled at the Headquarters in Amsterdam, whereas research and development operations are conducted in Istanbul. Among various other awards, the Development Center in Istanbul has been awarded to be Turkey's Best Software R&D Center many years in a row.

Azerion acquires remaining 49% stake in 20-year-old Finnish game studio, Sulake Oy

Amsterdam, 25 January 2021

AMSTERDAM - January 25, 2021 - Azerion Holding B.V. (Azerion), a pan-European gaming and adtech company, reached an agreement with its co-shareholder, Elisa Oyj, to acquire the remaining 49% shares in Finnish game studio, Sulake Oy.

The studio is best known for publishing popular social games including Habbo and Hotel Hideaway, which have a monthly active user base of close to 2 M across 115 countries.

Azerion has held a 51% stake in the game studio since 2018 and has been helping to drive revenue growth, which has increased by 46% on average year-on-year (January 2019 - December 2020). The transaction will enable Sulake to take full advantage of Azerion’s growing ecosystem. It will ensure the publisher can expand its global game communities, increase ingame monetization and strengthen its game development capacity. The deal also means Sulake’s gamers will be able to leverage promotions provided via the Azerion network, which continues to grow through acquisitions like Spil Games’ Portal business and Woozworld.

Umut Akpinar, co-founder and CEO: Sulake has proven to be a great fit for our gaming and adtech platform and Elisa has remained a very loyal and supportive partner over the past years. Together, we re-energised the game studio, which is now a profitable and flourishing business.

We have full confidence in the current Sulake team. They are working well to develop a pipeline of new games while continuing to grow their existing games and communities. We support the decisions they are making and are committed to helping them achieve future plans.

Valtteri Karu, Sulake CEO: Azerion has been supporting us to grow and develop Habbo and Hotel Hideaway for over two years now so this acquisition feels like a natural continuation of our partnership. We're happy to continue our journey with Azerion as there is a lot of synergy with Sulake and all the Azerion businesses.

With Azerion's help and support we were able to modernize Habbo and to ensure its future, whilst working as an independent unit having full control over design and development decisions. This year we look forward to adding features and expanding Habbo and Hotel Hideaway. We will also be looking at possibilities to develop new games utilising our current game technology.

The complete Sulake leadership and team of 96 will remain in place. The game studio will continue to operate from its base in Helsinki, Finland with full responsibility for existing games and improvements. This means that nothing will change for the Sulake game communities as a result of this acquisition.

About Azerion

Azerion is a fast-growing and leading pan-European digital gaming and adtech company. We develop and operate a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. Our integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with us to reach millions of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce.

Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. In 2019, the company generated EUR 183 million in revenues. Azerion employs more than 800 employees across 24 offices and is headquartered in Schiphol-Rijk, the Netherlands.

About Sulake

Founded in 2000 by a small team of passionate people, Sulake is a social entertainment company focused on providing a safe and fun online service for self-expression through its products, Habbo and Hotel Hideaway.

After more than fifteen years, Habbo is still one of the largest social hangouts in the world, reaching users all over the world each month. In 2018, Sulake launched Hotel Hideaway, a brand new 3D virtual world developed for iOS and Android devices.

Sulake's mission is to enable its users to meet new people, make friends and give them a place to create and share their user-generated content in a fun virtual surrounding.

Azerion to distribute classic Microsoft casual games

Amsterdam, 12 January 2021

AMSTERDAM - January 12, 2021 Azerion to be distribution partner for iconic casual games available to 2000+ web publishers worldwide.

Games like Microsoft’s Solitaire Collection, which recently celebrated its 30th anniversary, are now available as part of the Azerion portfolio together with Mahjong, Jigsaw, Bubble Shooter, Crosswords, Sudoku, and others. Microsoft Solitaire Collection alone attracts more than 35 million players a month and sees more than 100 million hands dealt every day.

We are very proud of having a giant of the industry trusting us to distribute their games to millions of players around the world and to extend the desktop experience to an online cross-platform one, says Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion. Microsoft’s casual games portfolio is timeless, recognised by players of different age groups, and we are looking forward to launching the games in the GameDistribution network.

For Microsoft Casual Games, the Azerion network of sites represents an opportunity to scale globally with the most efficient investment in integration, says Frank Cartwright, Microsoft Casual Games Program Manager.

News publishers, broadcasters, telecoms sites and others see enormous benefits in adding games to their offering. Azerion’s GameDistribution provides an easy and reliable way to do that, along with access to the best quality games. GameDistribution also enables publishers to effectively monetise games and other content within their sites.

Publishers can add HTML5 games, giving their users access on a wide variety of platforms including PC and Mac, iOS and Android. Average session length for players on GameDistribution is over 30 minutes — that represents a huge step up in the length of time users typically spend on web sites. There are already more than 2000 web publishers globally who use Azerion’s GameDistribution.

About Azerion

Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.

  • Hundreds of millions of people play our games and watch our videos.
  • Advertisers reach massive audiences and targeted groups with our tech.
  • Publishers earn top revenue with our tech and engage quality audiences with our content.
  • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

Azerion: content, reach, revenue, engagement — a million possibilities

Azerion’s GameDistribution

Azerion’s GameDistribution (gamedistribution.com) is global leader in web gaming distribution giving publisher clients access to more than 220 million monthly unique players, seeing more than 450 million monthly gameplays.

Azerion completes additional capital raise reaching EUR 72.5 million in issued bonds this year

Amsterdam, 14 December 2020

European-based gaming and monetisation technology company to establish global entertainment destination

  • Funds secured for continued fast-pace growth in 2021, through acquisitions and platform innovations that will increase footprint, improve overall experience and security of global userbase.
  • Company to step up its funding strategy and explore potential IPO route to boost growth and platform expansion.
  • Azerion’s vision is to play a key role in creating a safer and more positive digital destination that eliminates the risks of user-generated, negative or fake content.

AMSTERDAM - December 14, 2020 Azerion Holding B.V. (Azerion), a pan-European gaming and adtech company, has just concluded a EUR 12.5 million add-on capital raise. This brings the total to EUR 72.5 million in senior secured bonds raised under its existing EUR 100 million bond issue framework. The framework was set up in March this year, just before the first pandemic wave hit Europe. The company will use the proceeds to enrich its digital platform with an even wider variety of quality games, entertainment and monetization features, both organically and through acquisitions.

Atilla Aytekin, co-founder and CEO: Our successful initial EUR 60 million bond issue in March this year was a unique deal in many ways. We were a non-listed Dutch company issuing bonds to institutional investors for the first time and doing so in the Nordic market, which remained closed for the next two months due to the pandemic. We were the last ones to issue bonds successfully here, which revealed a high level of investor confidence despite dramatic market circumstances.

This strong investor appetite along with the positive feedback we received during our roadshows this year confirm our strategy and vision. We intend to use this strong position in digital gaming and adtech to grow and expand our platform with adjacent services. Ultimately, we want to create a safe, connected and intelligent ecosystem around Azerion that will accelerate the growth of European technology companies connected to our operations.

We’re proud to have grown fast and responsibly in a more closely regulated market, with transparent products and services that are built in line with fair business principles and user protections. We are in the process of sharpening our long-term funding roadmap to ensure that we continue our fast-pace growth for the coming years and ultimately realise our vision.

Growth performance

Azerion experienced fast growth from the beginning, with a CAGR of 125% between 2015 and 2019. Performance during the first nine months of 2020 was also very strong and underlines the platform’s power and propensity to drive growth. Revenue during this time period increased to EUR 139 million and this growth was almost entirely organic.

While overall growth was held back by lower digital advertising spend due to the pandemic, this was more than offset by the surge in gaming during lockdowns, which saw significantly higher contributions from in-game purchases, in-game advertising, subscriptions, direct downloads and partnerships. A prime example of such a partnership is Playtime, a new and secure family-friendly gaming platform joint venture with Talpa: Talpa Gaming, powered by Azerion.

Adjusted EBITDA came in at EUR 15.5 million (11% margin) for the first nine months of 2020. With the fourth quarter, which is typically the strongest quarter in the season currently underway, we expect full year 2020 group revenue and adjusted EBITDA to reach approximately EUR 215 million and EUR 25.5 million (12% margin), respectively.

Looking ahead

People around the world are increasingly seeking meaningful and fulfilling interaction through online connections, which will continue to provide tailwinds to Azerion’s platform. The company will continue to focus on increasing its user base and driving top line growth with a fast-pace expansion strategy that utilises both organic growth and acquisitions to scale.

Scale is the main driver of cross-selling opportunities, synergies and margin expansion. Acquisitions are initially focused on quality casual games and digital entertainment concepts, as well as digital advertising solutions that will enrich and expand the platform. Azerion will continue to invest in content, technological innovation, gaming platforms, and new markets in order to provide a safe, reliable user experience for people of all ages.

In 2021, the company will step-up the funding strategy and explore a potential IPO in the not-too-distant future, to fuel growth, expand its platform and to ultimately realise its vision.

About Azerion

Azerion is a fast-growing and leading pan-European digital gaming and adtech company. We develop and operate a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. Our integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with us to reach millions of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce.

Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. In 2019, the company generated EUR 183 million in revenues. Azerion employs more than 850 employees across 24 offices and is headquartered in Schiphol-Rijk, the Netherlands.

AzerionOne reinforces its commitment to trustworthy and safe advertising solutions by expanding partnership with White Ops

New York & Amsterdam, 1st December 2020

NEW YORK & AMSTERDAM - December 1, 2020 - AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, today announced an expanded partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, for a second consecutive year. With White Ops Advertising Integrity’s pre-bid capabilities, AzerionOne increases their protection on their full programmatic inventory—including native, video, desktop, mobile, and CTV—from the influence of sophisticated bots and fraud. This partnership reinforces AzerionOne’s commitment to providing a trustworthy and safe ecosystem for advertisers, agencies and publishers across Europe.

Committed to offering brand safe inventory to advertisers and front-running security to publishers, AzerionOne was determined to find the best solution that fits their vision. The choice of White Ops has been a long process where the programmatic platform reviewed all solutions in the market. Due to WhiteOps’ ability to successfully detect & prevent fraudulent sophisticated bot-based activity, AzerionOne decided to work exclusively with the company and deploy WhiteOps Advertising Integrity’s pre-bid capabilities throughout its ecosystem. Two years later, AzerionOne’s commitment is just as strong as when it started; focusing on ensuring transparent, high-quality and safe solutions for today and the future.

Marrying content, data and technology into a single company allows us to provide the security and reliability our stakeholders look for. Topics like privacy, brand safety, fraud detection and media performance are key these days and we have built an ecosystem that enables us to take ownership and responsibility on all of those. This makes us stand out and a trusted partner for many advertisers, agencies and publishers in markets across Europe. says Sebastiaan Moesman, Chief Revenue Officer at Azerion.

It’s critical that the advertising community work together to fight fraud across the digital ecosystem, said Tamer Hassan, CEO and co-founder of White Ops. The way we win is through collective protection: all of us need to commit to changing the economics of cybercrime, and preventing fraudulent interactions before they can happen is a key step in that process.

White Ops today verifies more than ten trillion digital interactions per week, working directly with the largest internet platforms, DSPs and exchanges. The technology uses a multilayered detection methodology to spot and stop sophisticated bots, incorporating technical evidence, continuous adaptation, machine learning and the Satori Threat Intelligence and Research Team. As a result, White Ops Advertising Integrity blocks non-human traffic across all platforms, from desktop and mobile web to CTV and mobile app.

About AzerionOne

AzerionOne is a pioneering all-in-one programmatic platform for publishers and advertisers in Europe. This programmatic platform is integrated into the Azerion ecosystem. Azerion is a global tech company in the media and entertainment business, headquartered in Amsterdam.


  • Hundreds of millions of people play our games and watch our videos.
  • Advertisers reach massive audiences and targeted groups with our tech.
  • Publishers earn top revenue with our tech and engage quality audiences with our content.
  • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

Azerion: content, reach, revenue, engagement — a million possibilities

www.azerion.com

About White Ops

White Ops is the global leader in collective protection against sophisticated bot attacks and fraud. White Ops protects enterprises across the globe – including the largest internet platforms – from sophisticated bots by verifying the humanity of more than ten trillion digital interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. White Ops stops them. The strength and scale of White Ops’ Bot Mitigation Platform to protect enterprises across the domains of cybersecurity, digital advertising, and marketing led them to receive an investment from Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth. To learn more, visit www.whiteops.com.

Azerion lands in France with its unique combination of content, technology and advertising services

Levallois-Perret, 19 October 2020

Azerion is a leading global entertainment and monetization technology company based in Amsterdam, the Netherlands. The company has built a trusted ecosystem combining content, technology and data for consumers, publishers and advertisers. Today, Azerion announces the launch of its activity in France.

  • Azerion expands its ecosystem to serve French advertisers and publishers.

  • Azerion offers French advertisers a unique, reliable and secure ecosystem of content, technology and data, allowing them to maximize their return on investment.
  • Publishers can access powerful tools to optimize their revenues and increase their user base through unique and exclusive content.
  • Azerion has experienced rapid growth since its inception in 2014 owing to organic initiatives as well as M&A track record including 37 acquisitions. The company currently employs ~850 employees across 19 European offices and reported EUR 183m revenues in 2019. By strategically combining and integrating its various product segments, Azerion efficiently monetizes its users whilst offering a compelling solution to content creators, publishers, advertisers and other third-parties; supported by carefully selected strategic partnerships. Despite the impact of the COVID-19 pandemic, Azerion continued to perform very well and reported solid revenue growth both in Q1 and Q2 of 2020, driven by its strong ecosystem proposition and positive impact from COVID-19 confinement on its gaming offering.


    The company was already present in the French market through companies such as Improve Digital, Widespace, Zoomin as well as the ADUX Group, owner of Quantum Advertising and Admoove. These companies are now part of the Azerion ecosystem, consolidating its offer under one single brand and offering French clients a new way of addressing their audiences.


    Content

    With more than 80 million monthly active users on all its proprietary sites and applications, Azerion has established itself as a leading player in the online entertainment industry. The content segment includes casual and social online games as well as videos, accessible through a wide range of devices including smartphones, tablets and web browsers. The Group’s 16,100 game titles attract in excess of 1.5bn content views per month. The company has also partnered with various telecom operators and publishers to launch subscription-based mobile gaming services. This has most recently been the case in Norway with global mobile telecoms operator Telenor, Italian publishing giant Italiaonline and renowned multimedia company Talpa Network in the Netherlands.

    Marrying content, data and technology into a single company allows us to provide the security and reliability our stakeholders look for. Topics like privacy, brand safety, fraud detection and media performance are key these days and we have built an ecosystem that enables us to take ownership and responsibility on all of those. This makes us stand out and a trusted partner for many advertisers, agencies and publishers in markets across Europe, says Sebastiaan Moesman, Chief Revenue Officer at Azerion.

    Adtech

    On top of its content proposition, Azerion offers state of the art advertising solutions to advertisers and publishers through its proprietary advertising platform which enables the buying and selling of video, display and native inventory across all digital media channels, i.e. mobile, tablet and desktop. This programmatic platform, one of the first in the world over a decade ago, allows Azerion to bring trustworthy and real, scalable results to advertisers while providing monetization solutions for publishers. With more than 100.000 advertisers and thousands of publishers, Azerion manages more than 1.2 trillion transactions per month.

    About Azerion

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.

    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Azerion: content, reach, revenue, engagement — a million possibilities

    www.azerion.com

    Azerion Introduces New MONOPOLY Poker Mobile App

    Amsterdam, 18 August 2020

    Amsterdam, 18 August 2020: Azerion today announces the worldwide launch of MONOPOLY Poker, a new mobile game combining the immense appeal of the MONOPOLY brand with a great poker game play.

    MONOPOLY Poker, available today for download from the Apple AppStore and Google Play, is a free-to-play, social, multiplayer Texas Hold’em game that includes elements from the iconic MONOPOLY board game. The game builds on Azerion’s proven publishing experience and leadership in the social poker category. MONOPOLY Poker combines the fun of a poker game, with a unique meta game that takes players around the MONOPOLY board on a quest for bonuses. MONOPOLY Poker is not a cash gambling game.

    MONOPOLY, owned by Hasbro, is the world’s favorite family game brand and is enjoyed by more than one billion players in 114 countries across the globe.


    That Hasbro has chosen to license the MONOPOLY brand to Azerion to create the MONOPOLY Poker game shows enormous confidence in our ability to deliver the highest quality games, says Jur van Teunenbroek, Vice President of Content at Azerion. We expect the MONOPOLY brand will introduce an awesome poker experience to a whole new audience.

    Hasbro is committed to building mobile game experiences based on our brands that are unique and engaging to players, says Mark Blecher, Senior VP, Corporate Strategy & Business Affairs at Hasbro. We are delighted to have licensed the MONOPOLY brand to Azerion in order to bring the free-to-play MONOPOLY Poker game into the MONOPOLY family.

    The MONOPOLY license is part of Azerion’s long-term strategy to license well-known brands from world class brand owners to the benefit of its player, advertiser and publisher clients. In the last few months, Azerion has also entered partnership deals with Ajax Esports and Talpa Networks.

    The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2020 Hasbro. All Rights Reserved. Licensed by Hasbro.


    About Azerion

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.

    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Azerion: content, reach, revenue, engagement — a million possibilities

    www.azerion.com

    About Hasbro

    Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)

    Azerion and Atari® Join Forces to Launch Official Atari Classic Games on Mobile and Web Platforms in HTML5

    Amsterdam, 14 July 2020

    Mobile and browser gamers can now blast, dodge, and bounce their way through five classic Atari® arcade games including Asteroids®, Pong®, and more.

    Atari® — one of the world's most iconic consumer brands and entertainment producers — today announced, in partnership with Azerion, the launch of five Atari classic games as web-enabled versions powered by HTML5. Original versions of Atari® classics Asteroids®, Breakout®, Pong®, Centipede® and Missile Command® are now accessible to a wider audience on both the web and mobile devices. This expands the reach of these cherished games to a global audience who can now experience the joy of Atari's classics no matter where they are or what device they use.

    We are thrilled to bring these immensely popular games to a new generation of players, says Jean-Marcel Nicolai, Atari Chief Operating Officer. The Azerion team perfectly captured what people have loved for years about our games while refreshing each title to work seamlessly on any web-enabled device, be it PC, Mac, Linux, or mobile.

    Millions of people play HTML5 games every day, making it a smart way for Atari to reach a huge additional audience, says Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion. Atari is huge in gaming and the fact that they have trusted us to recreate their iconic titles shows enormous faith in our ability to make HTML5 games successful. We're thrilled to bring our expertise to this partnership.

    Currently, these HTML 5 versions of the games are available in Norway and the Netherlands. Dutch players can go to the gaming portal Playtime (the first product from Azerion's joint venture with Talpa Network), while the games are available in Norway via the Telenor Spill mobile app. Azerion is the exclusive provider of both game services, and will be bringing its catalog, including the listed Atari titles to other territories in the coming months.

    About Azerion

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.

    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Azerion: content, reach, revenue, engagement — a million possibilities

    www.azerion.com

    About Atari

    Atari, comprised of Atari SA and its subsidiaries, is a global interactive entertainment and multiplatform licensing group. The true innovator of the video game founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including globally known brands such as Asteroids®, Centipede®, Missile Command® or Pong®. From this important portfolio of intellectual properties Atari delivers attractive online games for smartphones, tablets, and other connected devices. Atari also develops and distributes interactive entertainment for Nintendo, Microsoft and Sony game consoles. Atari also leverages its brand and franchises with licensing agreements through other media, derivative products and publishing. For more information: www.atari.com and www.atari-investisseurs.fr

    The Atari shares are listed in France on Euronext Paris (Compartment C, ISIN FR0010478248, Ticker ATA) and are eligible for the Nasdaq International Designation program in the United States (OTC Market - Ticker PONGF).

    Telenor partners with Azerion to offer games subscription service

    Amsterdam, 12 June 2020

    Global mobile telecoms giant Telenor has partnered with Azerion to launch a subscription mobile gaming service in Norway - Telenor Spill.

    Azerion provides content for the service and was selected by Telenor because of the quality and breadth of family-friendly games it has at hand. Among Azerion's offerings are games from Disney, Sega and Atari. Telenor Spill is available for download from Google Play and the Apple AppStore.

    This is the first gaming service to provide such a wide range of games, across all demographics, says Erol Erturk, Executive VP Games & Strategic Partnerships at Azerion. We've hand picked games for Telenor, making sure they are all family friendly, COPPA compliant and targeting Telenor's audience groups.

    74% of children play games for more than two hours a day on average, according to a Telenor survey [1]. Creating a safe environment for that gameplay was key for the new service.

    We've launched Telenor Spill to make mobile gaming simple, safe and fun, says Ric Brown, Mobile Director at Telenor Norway. With this service, parents don't have to worry about their kids running up huge bills with in-app purchases, downloading viruses or being exposed to inappropriate advertising.

    Providing distinctive content for subscribers is vital for Telenor and adding games is an important part of that strategy. Almost three quarters of mobile phone users play games - the content is highly engaging and keeps them coming back to their devices.

    Telenor's mobile game app launches today in its home country of Norway. The service comes with a free two-month trial period, after which it costs NOK 79 a month. One subscription covers up to five people in a household. The service is expected to roll out globally in due course.

    Ten well-known games out of 300 available on Telenor’s game portal


    • Asteroids (Atari)
    • Breakout (Atari)
    • Pong (Atari)
    • Frozen (Disney)
    • Star Wars (Disney)
    • Ben 10 (Cartoon Network)
    • Power Puff Girls (Cartoon Network)
    • Garfield
    • Phase 10 (Mattel)
    • Dr. Panda

    [1] Telenor surveyed 1000 parents and 540 young people aged 10 to 15. It found that:

    • 38% of children spend more than 3 hours a day playing games online.
    • 74% spend more than 2 hours a day playing games online.

    Notes for editors

    Azerion (azerion.com) is a global tech company in the media and entertainment business, headquartered in Amsterdam.

    • Hundreds of millions of people play our games and watch our videos.
    • Advertisers reach massive audiences and targeted groups with our tech.
    • Publishers earn top revenue with our tech and engage quality audiences with our content.
    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Azerion: content, reach, revenue, engagement — a million possibilities

    Telenor Group (telenor.com) is a leading telecommunications company across the Nordics and Asia with 186 million customers and annual sales of around USD 12 billion (2019). Connectivity has been Telenor's domain for more than 160 years, and its purpose is to connect its customers to what matters most.

    Brand soars with a shop in a virtual world

    Amsterdam, 11 May, 2020

    Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style.

    A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response.

    Amsterdam 11 May 2020: Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway.

    This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part of the experience rather than relying on advertising that some perceive as intrusive.

    The campaign adds new clothes and home items to the playing experience all the time. The first two week period saw 25% of all Hotel Hideaway’s players buying something at the BALR. store. That adds up to a quarter of a million items sold.

    In that time, BALR. white trainers peaked briefly as the best selling item within the game. Combined, players wore the trainers for 250 million seconds (nearly 8 years) within the game. All the BALR. items were worn for a time that added up to 1.5 billion seconds (nearly 50 years) in that first two weeks.


    Gamers value brands that are an active part of their game, says Kim van Teunenbroek, Global Partnership Director at Azerion. “They feel like it adds to the experience and so they respond positively.”

    In-game advertising has been shown to be extremely effective. This partnership takes things one step further, with players being able to browse BALR.’s fashion range and buy things to wear within the game.

    The game simulates the experience of being in a top hotel; BALR. is running the hotel fashion store. The partnerships reflects the shared values of BALR. and Azerion, with both constantly exploring new ways to reach and engage a new audience.

    Research from NewZoo shows that gamers are more receptive to brands, with half saying they use ads to keep up to date with products they want. Gamers are also 23% more likely to have purchase influence on their friends and family.

    We’re constantly on the lookout for new ways to help partners engage users, says Kim. It’s technically complex to integrate a shop into a game but the rewards are huge.


    Juul Manders, CEO of BALR. says: Typically players are spending more than 25 minutes per session with Hotel Hideaway and they come back time and again. By making BALR. a part of the experience, we get an amazing user response. And because players love that experience, they tell their friends and BALR.’s brand message reaches well beyond the game.

    Notes for editors

    Azerion is a global tech company in the media and entertainment business, headquartered in Amsterdam. Hundreds of millions of people play our games and watch our videos. Advertisers reach massive audiences and targeted groups with our techPublishers earn top revenue with our tech and engage quality audiences with our content. Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.


    Azerion: content, reach, revenue, engagement — a million possibilities


    BALR. is a luxury lifestyle brand founded in 2013 by Juul Manders, Ralph de Geus and Demy de Zeeuw. Since its start, BALR. offers the life of a professional football player when he steps off the pitch. With an extensive range of apparel, travel items, accessories and footwear the brand covers all aspects of the life of a BALR. The brand ships to over 150 countries worldwide and is available in over 200 stores across the world.


    Hotel Hideaway is a 3D virtual world, available on iOS and Android, where you can become who you've always wanted to be. Chat live and meet with other people from around the world. Visit unique locations and explore what the Hotel has to offer. Relax in the spa, party at the beach or hang out in the many other public rooms with your friends.
    https://apps.apple.com/us/app/hotel-hideaway-virtual-world/id922825959 https://play.google.com/store/apps/details?id=com.piispanen.hotelhideaway&hl=en_GB

    Azerion acquires leading digital ad experts Collective Media Europe

    London, 3 March 2020

    Azerion amplifies its UK and pan-European presence in digital advertising and publisher solutions with the acquisition of Collective Media Europe from TI Media.

    This is the tenth purchase Azerion has made this year, keeping it firmly on a monster growth trajectory and making it a major tech company in the media and entertainment business.

    Collective is a perfect fit with our targets, says Sebastiaan Moesman, Azerion’s Chief Revenue Officer. Its expertise in tech, content and data for publishers and advertisers means it will immediately integrate into the existing Azerion ecosystem.

    The acquisition brings with it some prestigious clients and an expansion of Azerion’s offering in creative digital advertising solutions in the UK and pan-European markets. Customers include Coca-Cola, Huawei, Heineken, Mars, Microsoft, Samsung, Sony, Tesco, Unilever, Vodafone and VW.

    We work extremely closely with our clients to deliver best-in-market digital advertising campaigns, says Dominic Woolfe, MD of Collective. I’m really excited about leading the Azerion business in the UK and offering something new and innovative to our customers.

    Collective Media Europe is already a leader in delivering integrated digital brand campaigns. The purchase by Azerion will give the company’s clients access to bigger, more sophisticated data resources.

    Collective is an award-winning agency, widely recognised as the best in the business, says Sebastiaan Moesman. For us, they are much more than that. Their thinking on the interrelationship between consumers, advertisers and publishers is lock-step with our own. That means the two businesses will integrate seamlessly to create something even bigger and better.

    Sam Finlay, Chief Revenue Officer at TI Media, adds: I’d like to thank Collective Europe for all they’ve achieved as part of TI Media. The talented team has contributed to award-winning campaigns for our clients and undoubtedly played an important role in us being recognised as the number one digital media owner in the two latest IPA surveys. However, as a home for the business, Collective Europe is better aligned with Azerion’s offering and while we wish them the best of luck for the future, we plan to maintain a close relationship and collaborate on upcoming activities.

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business.
    Hundreds of millions of people play our games and watch our videos.
    Advertisers reach massive audiences and targeted groups with our tech
    Publishers earn top revenue with our tech and engage quality audiences with our content
    Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.
    Azerion: content, reach, revenue, engagement — a million possibilities

    Collective Media Europe (collectiveUK.com) is a leading provider of premium digital creative solutions for advertisers and publishers. It is based in central London.

    Azerion buys Spil Games’ portals business to become casual gaming leader

    Amsterdam, 12 February, 2020

    Azerion has taken complete ownership of Spil Games, giving it the leading position in casual games across all platforms and dominance in its Netherlands home.

    The mobile division of Spil Games, together with a 5% stake in its portals business, was acquired by Azerion last year. The latest move brings the remainder of the company into the Azerion family.

    With 60 million monthly visits to its 30 gaming portals, Spil Games was the global leader in online casual gaming — that baton now passes to Azerion. The portals include such famous names as agame.com, gamesgames.com and mousebreaker.com.

    This acquisition is an excellent fit for our high-speed growth strategy, says Erol Erturk, Executive Vice President Content and Strategic Partnerships at Azerion who will also take over the running of Spil’s portals. Spil Games enriches the reach, monetisation and content aspects of our business.

    Game Distribution, an Azerion company which offers publishers engaging content and revenue opportunities, will add more than 15,000 web games from Spil’s portfolio. At the same time, Azerion’s existing games will enhance the Spil Games portals, bringing new revenue streams and offering advertisers a major boost in reach.

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business. Hundreds of millions of people play our games and watch our videos. Advertisers reach massive audiences and targeted groups with our tech

    Publishers earn top revenue with our tech and engage quality audiences with our content Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Azerion: content, reach, revenue, engagement — a million possibilities

    Spil Games, based in Hilversum near Amsterdam, was established in 2004 and has grown around the world, with people in more than 150 countries playing its games. It has thousands of games across 30 portals.

    Talpa Network and Azerion launch new Dutch casual gaming company

    Amsterdam, November 22th, 2019

    Talpa Network and Azerion, the Netherland’s market leader in casual gaming, join forces from 1 December as they launch the joint venture Talpa Gaming, powered by Azerion. Gaming is the fastest growing form of entertainment among Dutch consumers. Over 8 million Dutch people play online games* and this number is increasing day by day. Talpa Network and Azerion are meeting this demand and with Talpa Gaming will provide the perfect place for the entire family to enjoy games in a secure and reliable environment.

    * Source: Newzoo.com

    The joint venture has a portfolio of over 9000 games which can be played on the popular websites Spele.nl and Funnygames.nl. Governor of Poker and Hotel Hideaway are among its best-known games. Talpa Gaming will develop new casual game platforms as the joint venture unfolds, where Dutch consumers of all ages will be able to enjoy high-quality games in a secure and reliable environment.

    Louise van Nispen, until recently Director of Data at Talpa Network, has been appointed CEO of Talpa Gaming and together with Robbert Oomens (Vice President Product) and Age Sluis (Director Marketing & Sales) makes up the management team of the new company.

    Peter de Mönnink, CEO of Talpa Network says: The number of Dutch people playing online games is massive and is growing rapidly. People come back to casual games time and again and so the online medium is a valuable contribution to building relationships with consumers. Because of this, online gaming is an essential pillar in the Talpa Network strategy. Being the biggest Dutch casual gaming company and having a portfolio that nicely matches Talpa Network’s target groups, Azerion is the perfect partner for conquering this market.

    Umut Akpinar co-CEO of Azerion says: Gaming entertainment has become more popular than movies and music. Smart brands are using the strength of the channel to target a broad audience. Talpa Network understands Dutch consumer habits better than any other company, so we are very pleased to be involved in this joint venture.

    About Talpa Network

    Talpa Network is the name of the company in which John de Mol has consolidated his multimedia activities. Talpa Network consists of Events, TV (incl. SBS6, Net5, Veronica and SBS9), Radio (incl. 538, Sky Radio, Veronica and Radio 10), Social (Social1nfluencers, StukTV and Gierige Gasten), Digital (incl. KIJK, JUKE and VoetbalTV), LINDA. and the Ecommerce division (incl. VakantieVeilingen and Actievandedag). The ANP Dutch Press Agency is also part of the Talpa concern. All these parts of the company are supported by Media Solutions, Technology, and Creative. This extensive network means that the Dutch multimedia company is more than relevant for both consumers and advertisers.

    John de Mol is well known for a number of worldwide blockbuster formats such as Big Brother, Deal or No Deal, and The Voice. For the latter show he received four Emmy Awards.


    His production company, Talpa Media, was incorporated by the British company ITV in 2015. John de Mol is still responsible for the creation and production of the television formats and multimedia concepts, as well as for their international distribution. The most successful production is The Voice, which was launched in 2010. Since then, there have been more than 65 local versions of this program and it has been broadcast in 180 different countries. About Azerion

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business.

    • Hundreds of millions of people play our games and watch our videos.

    • Advertisers reach massive audiences and targeted groups with our tech

    • Publishers earn top revenue with our tech and engage quality audiences with our content.

    • Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Maria del Dado Alonso Sanchez named CFO of Azerion

    Amsterdam, November 7th, 2019

    Dado Alonso has joined Azerion as its CFO, starting immediately. She is a member of the company’s board and executive team. She will drive the company’s financial organisation ensuring its alignment with Azerion’s strategy.

    Azerion is a bit of a best kept secret, says Dado. But with 1,000 employees, and 350 million unique users a month, people have started to realise we are a powerhouse tech company. It’s a thrilling time to join the team.

    Dado held Global Finance Director roles at Naspers and Booking.com and was CFO of C&A Netherlands. Prior to this, she worked in different executive roles at Amazon, as well as Siemens in Germany and Spain. With a strong tech background and international financial experience, she is ideally suited to running finance across Azerion’s more than 18 European centres of operation.

    Dado is originally from Spain. She holds a MA in Law and a MA in Business Administration from Universidad Pontificia Comillas (Spain), a MSc IT & Management from Sheffield Hallam University (UK), as well as a CMA from the US Institute Management Accountants.

    Notes for editors

    Azerion (azerion.com) is a tech company in the media and entertainment business. Hundreds of millions of people play our games and watch our videos. Advertisers reach massive audiences and targeted groups with our tech Publishers earn top revenue with our tech and engage quality audiences with our content.

    Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users.

    Azerion acquires Gen Z video publisher Zoomin

    Amsterdam, October 28th, 2019

    Azerion applies expertise in content/ advertiser/ publisher mix to jump video content producer to another level.

    Zoomin adds massively to Azerion’s content offering, helping publisher and advertiser clients to get serious about video.

    Azerion has purchased Zoomin (100%) from Modern Times Group MTG AB, broadening its content with premium video for consumers, advertisers and publishers. Video content continues to be vital, particularly for brands and publishers trying to engage Gen Zers. Zoomin produces 220 new videos each month covering a wide variety of subjects designed to appeal to its Gen Z target audience and using an army of freelance video journalists and other content creators.

    Channels including gaming, esports, stars and environmental news are distributed in10 languages via YouTube, social media and Zoomin’s publisher clients. The company’s content already attracts more than 3 billion views monthly.

    Content is a crucial part of our trusted ecosystem, so this acquisition is a big deal for us, says Erol Erturk, Executive Vice President Content and Strategic Partnerships Azerion. Zoomin’s high quality video complements our gaming content which is already played by 180 million people a month. With this acquisition, we’re adding a significant new strand to the Azerion proposition, helping brands and publishers reach their target audiences even better..

    The acquisition expands Azerion’s ecosystem adding over 2,000 publishers worldwide. These content owners can now make use of Azerion’s technology and services to optimise their ad strategy and maximise revenue from their inventory.

    Zoomin is a great concept for engaging hard-to-reach audiences. says Roger Lodewick, Zoomin’s CEO. Azerion’s content knowledge, ad tech expertise and relationships with publishers give us the perfect combination of skills to take Zoomin to another level..

    More than 100 employees, including 85 in Amsterdam will join Azerion as part of the transaction.

    Ajax eSports and Azerion team up on mobile gaming partnership

    Amsterdam, October 25th, 2019

    Ajax Esports and Azerion have agreed a partnership lasting at least three seasons. Azerion will be the official mobile gaming partner of Ajax Esports. The parties will collectively develop a mobile gaming strategy and support each other in further international growth.

    A match in the sporting and business cultures of the two organisations was key to making the deal happen. In Azerion, Ajax Esports has found a partner to help it further its objectives in the world of gaming.

    Menno Geelen, commercial director of Ajax: Azerion and Ajax Esports have the same ambition: taking over the world with their propositions. This mutual ambition makes for a strong match between the two brands. Their insights have already helped us significantly. We look forward to going on this adventure together..

    Impact of gaming

    Ajax Esports and Azerion recognise that mobile gaming has a huge impact on sports fans. Atilla Aytekin, co-CEO of Azerion: Ajax Esports and Azerion are natural partners because we share the same values. We want to inspire fans, players and staff by exhibiting ambition and courage..

    The partnership

    Ajax Esports will help Azerion by creating visibility for their products and services with their target audience. Azerion’s name will be shown on the boarding during matches of the Ajax first team and a hospitality package has been purchased. In return, Azerion will provide advertising and expertise to help with the Ajax Gaming Academy app, due to launch soon.

    About Azerion

    Azerion (azerion.com) is a tech company in the media and entertainment business. Hundreds of millions of people play our games. Advertisers reach massive audiences and targeted groups with our tech Publishers earn top revenue with our tech and engage quality audiences with our content Uniquely, Azerion works across these groups. We spot synergies, find efficiencies and weave together the best strands from our business for each of our users. Azerion: content, reach, revenue, engagement — a million possibilities.

    Azerion buys HiMedia Germany

    Munich, October 11th, 2019

    • Excellent fit grows content, advertiser and publisher markets across Europe

    Azerion strengthens its offering with the acquisition of digital sales house HiMedia Germany.

    Azerion has been on a stellar growth curve over the last four years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. HiMedia Germany is the latest company to join Azerion and an important acquisition for its position in Germany.

    HiMedia Germany is a great fit with Azerion, with excellent growth potential, says Joost Merks, Head of Mergers and Acquisitions Azerion.

    It is already a strong player in Germany with long-term business relationships and excellent market access. Being part of Azerion will allow HiMedia Germany to improve monetisation for our publishing partners and, for advertisers, to use our technology to reach a wider European market.

    The acquisition expands Azerion’s German market share. HiMedia Germany adds 30 million monthly unique desktop and mobile users. It sells high-end tailored ads for publisher clients including WeTransfer, Rolling Stone, Computer Base and many others. It works closely with media agencies to offer advertisers highly targeted and creative solutions.


    Azerion offers a clever and efficient ecosystem which can be rolled out immediately as part of HiMedia Germany’s business, says Andreas Stietzel, CEO HiMedia Germany. I’m excited to be part of the Azerion family. I think it’s great that so many CEOs of the companies it acquires stay on to help develop the business further.

    The Azerion deal allows HiMedia Germany to offer clients a complete package for the first time, with more substantial programmatic advertising (via Improve Digital*) and engaging games content (via GameDistribution*).

    HiMedia Germany has been around for 20 years and its ethos of positioning brands distinctively while driving revenue for publishers fits seamlessly into the Azerion ecosystem.

    One of HiMedia Germany’s great strengths is in native advertising where it works with brands to create campaign visions and tell their stories with tailored content.

    Notes for editors

    • Hundreds of millions of people play our games
    • Advertisers reach massive audiences and targeted groups with our tech
    • Publishers earn top revenue with our tech and engage quality audiences with our content
    • Uniquely, Azerion works across these groups. Through an overarching product called AzerionOne, we spot synergies, find efficiencies and weave together the best strands from our business for each of our users

    AzerionOne: content, reach, revenue, engagement - a million possibilities

    * Improve Digital (improvedigital.com) and GameDistribution (gamedistribution.com) are products within AzerionOne. Improve Digital offers content owners a sophisticated programmatic advertising platform. GameDistribution allows publishers to add engaging content to their products.


    Azerion previously indirectly owned a small share of HiMedia Germany. It has a minority stake in French advertising and user experience company AdUX which owned 45% of HiMedia Germany. As part of the acquisition, AdUX has sold its interest in HiMedia Germany to Azerion Holding. HiMedia Germany is now 100% directly owned by Azerion.

    Azerion’s HQ is in Amsterdam, The Netherlands. It has 20 offices around the World. Overall, Azerion now employs nearly 1000 people.

    Azerion reaches 180 million gamers each month through its 13 500 games on the web and mobile devices.

    Its advertiser technology is responsible for 300 billion transactions / month, reaching 350 million unique users / month.

    AzerionOne: content, reach, revenue - one solution, a million possibilities

    Amsterdam, September 9th, 2019

    • AzerionOne is a media product with strands that weave together to offer unique solutions
    • It brings together Azerion’s acquisitions into a single cohesive force

    AzerionOne launches today, bringing the media industry a new platform of solutions in a single, modular package.

    Azerion has been on a skyrocket growth curve over the last two years, adding advertiser and publisher technology to its consumer content portfolio. It has acquired a number of related businesses and grown them primarily by improving customer satisfaction. This means (for example) Improve Digital, GameDistribution, Headerlift and Quantum are now within the Azerion family.

    AzerionOne brings together all these strands as part of a larger story, Sebastiaan Moesman, board member of Azerion. Uniquely, the synergies and cross-overs between the different parts of our business allow us to offer something that is far more than the sum of its parts.

    Although the company is adding new product strands all the time, AzerionOne is built on some solid guiding principles, that benefit three user groups:

    1. Hundreds of millions of consumers get to play amazing high-quality games.
    2. Advertisers get reach - technologies that connect them with ever more massive audiences and highly targeted groups.
    3. Publishers get maximum revenue while maintaining transparency and optimising engagement, allowing them to concentrate on their products.

    Uniquely, Azerion understands that these groups interact and interrelate - they are looking at the same story from different viewpoints. AzerionOne benefits everyone by building on the links between different users, spotting synergies, finding efficiencies and weaving together the best strands to fit the needs of individual users.

    AzerionOne is a statement of intent. Already we’re pulling together the strands that make up a major media network, says Sebastiaan. Whatever part of the media you sit in, AzerionOne weaves together the right strands from our product portfolio to give you a solution that suits your precise needs.

    Advertiser strands:

    • AdMoove
    • Quantum
    • Summit
    • AdUx
    • HiMedia
    • Adpulse

    Consumer strands:

    • Azerion Games
    • Governor of Poker
    • Huz
    • Hotel Hideaway
    • Smeet
    • Habbo
    • Yepi
    • Hellokids
    • Hyves Games
    • Spele.nl
    • Funnygames
    • KiZi
    • BGames
    • Stratego
    • Woozworld
    • Operate Now Hospital
    • Agame

    Publisher strands:

    • Improve Digital
    • 360 Polaris
    • Headerlift
    • Sellbranch
    • GameDistribution
    • Plinga
    • Tubia

    The Ozone Project selects Improve Digital as first European ad tech partner

    Amsterdam, August 28th, 2019

    • Improve Digital is the first European ad tech company added to The Ozone Project’s growing roster of approved partners for Ozone Audience
    • The Ozone Project is a major initiative set up to create value for content creators across the ecosystem

    Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for Ozone Audience. The collaboration will enable brands, buyers and publishers to transact with one-another cost-effectively, at scale and with complete confidence.

    Established by the UK’s most trusted publishers, Ozone Audience offers brands access to large-scale ad buying capabilities across premium, fraud-free environments. According to Comscore, Ozone Audience reaches more than 44 million UK 18+ adults, surpassing Google or Facebook. Unlike these platforms, Ozone Audience allows brands to deliver campaigns exclusively within professionally curated content-environments, including The Times, the Guardian, The Telegraph and The Mirror.

    Improve Digital’s footprint will help diversify The Ozone Project’s connectivity to European demand. It is a cornerstone of Azerion’s product family designed to create an ecosystem in which consumers, advertisers and publishers can thrive.

    The synergy between our tech and The Ozone Project’s ecosystem will create a serious step forward in monetisation, says Sebastiaan Moesman, board member of Azerion.

    Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens, helping them reach consumers efficiently and at scale,” says Danny Spears, Commercial Director of The Ozone Project. “We are delighted to welcome Improve Digital as an SSP provider, giving brands and buyers’ greater control of their buying and helping publishers go about business with control, transparency and confidence.

    About The Ozone Project

    The Ozone Project is the only transparent and brand safe platform in the UK for programmatic advertising, offering advertisers direct access to an audience of more than 44.1 million in premium environments across the UK’s most trusted publishers. Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC.

    www.ozoneproject.com/

    About Improve Digital

    Improve Digital is an Azerion product, the leading European programmatic advertising platform for publishers, broadcasters and other content providers.

    www.improvedigital.com/

    Azerion acquires Woozworld

    Latest high-quality IP to bolster gaming content portfolio

    Amsterdam, July 8th, 2019

    Azerion has purchased Woozworld, strengthening its position as the biggest casual gaming company in the Netherlands and a major player in the global market. Azerion purchased the company from a group of Canadian shareholders led by Telesystem.

    Woozworld is an industry-leading virtual game platform that provides teens and tweens a safe and fun environment. It is fully COPPA and GDPR compliant and entertains 500,000 active users on web and mobile each month. 26 virtual-gaming experts will transfer to Azerion.

    Gaming is a crucial part of our trusted digital ecosystem for consumers, advertisers and publishers so this acquisition is a big deal for us, says Jur van Teunenbroek, vice-president games of Azerion. Woozworld significantly grows our user base and introduces a new demographic for our clients in advertising and publishing to connect with. Plus, the folks coming over from Woozworld bring extensive experience that will benefit our other virtual games such as, Habbo and Hotel Hideaway.

    Woozworld will form an important building block within Azerion’s gaming content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego, Operate Now: Hospital, Uphill Rush, GameDistribution.com and Kizi.com. Together these attract well over 125 million gameplays.

    Azerion continues its stellar growth by welcoming Woozworld to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse, Adux and the mobile division of Spil Games.

    Azerion will expand Woozworld’s audience throughout Europe.

    We’re very pleased to join the Azerion team and introduce them to the large and vibrant Canadian gaming landscape, says Nicolas Lee, president and CEO of Woozworld.

    About Azerion

    Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising- and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

    www.azerion.com

    Azerion acquires Spil Games’ mobile division

    Sale delivers great mobile IPs to Azerion and heralds a strategic partnership with Spil Games

    Amsterdam, June 20th, 2019

    Media, gaming and technology giant Azerion today announces the acquisition of Spil Games’ mobile division, creating the biggest casual gaming company in the Netherlands and making it a major player in the global market.

    Azerion also takes a strategic minority stake in Spil Games’ web portal business.

    The companies will share technology and know-how to maximise user engagement and advertiser impact in the consolidating games market. Azerion will take over Spil Games’ mobile business, while Spil Games will concentrate on creating new opportunities out of its world-leading web game portals.

    Azerion’s co-CEOs and founding partners Atilla Aytekin and Umut Akpinar agree that this acquisition and partnership fits perfectly into our strategy. We want to build a leading trusted ecosystem with content, technology and reach for advertisers, publishers and consumers. Working together with Spil Games gives us a step up in terms of our global profile.

    The mobile games developed by Spil Games, including hits such as Operate Now: Hospital (45 million installs) and the Troll Face Quest franchise (144 million installs), dovetail well with Azerion’s content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego and Spele.nl. Together these attract well over 125 million gameplays every month.

    Azerion continues its stellar growth by welcoming Spil Games’ mobile division to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse and Adux.

    The high-quality games coming over from Spil significantly bolster our mobile offering for our advertiser and publisher clients, says Sebastiaan Moesman, board member of Azerion. We get lots of engaged players from around the globe, plus awesome mobile technology that complements our other offerings.

    Spil Games’ founders, Peter Driessen and Bennie Eeftink, remain the company’s majority shareholders (95%). I’m excited to be in partnership with Azerion, says Timm Geyer, Spil Games CEO. Gaming is a huge global market with massive potential rewards. But you need substantial resources to take it on. Together with Azerion, we will be a force to be reckoned with.

    Brian Stengel, managing partner of Trebuchet Partners (based in New YorkCity)was the exclusive advisor to Spil Games on the cooperative deal.

    About Azerion

    Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising-and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

    www.azerion.com

    About Spil Games

    Spil Games is based in Hilversum near Amsterdam and is the global leader in web games. It was established in 2004 and has grown around the world, with people in more than 150 countries playing its games. It has thousands of games across 30 portals. Its DNA in web games puts it in a unique position to grow in the ever-changing games industry.

    www.spilgames.com

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