The new online games portal, created in partnership with Azerion, will be totally free and will offer a catalogue of great classic and new titles.
Milan, May 12, 2022
Italiaonline, the largest Italian internet company, owner among others of the brand Libero.it announces the launch of the new Libero Fun, the portal with hundreds of games, totally free.
The new platform has been created in partnership with Azerion, the digital entertainment and media platform which, thanks to its gaming content and advertising tech stack, enabled the activation of this new channel that provides access to a careful selection of games that includes the types most appreciated in Italy – a real catalogue of hundreds of titles including well-known brand games from Ubisoft, Microsoft Studios, HalfBrick in continuous evolution.
The novelty of the portal is the totally free access to its exclusive content that will replace the previous subscription model. There will be no more payments and registrations by users, instead video content and advertising banners will be included.
The platform will be available in bilingual mode (Italian and English) with videos dedicated to instructions and tutorials. The service will be activated in free mode and will give access to the entire catalogue to play through all browser devices, on PC, tablet or smartphone, wherever and whenever you want.
The catalogue has been structured by diversifying the categories of games for all age groups, paying great attention to the needs of the Italian public thanks to the consolidated experience of Italiaonline that for years has been committed to analyze and satisfy the tastes of its users. There will be games of cards and checkers, puzzles, solitaire but also multiplayer action and the most popular games of the moment.
Within the portal Libero Fun users will have the opportunity to enjoy the most famous casual games of Azerion, available for free at any time and from any device.
Domenico Pascuzzi, Marketing Director Publishing of Italiaonline, states: “The gaming sector continues to register very positive numbers and growth, in terms of turnover, number of players and time spent. The prospects for development are very interesting and I am referring to all the applications of virtual and augmented reality, the suggestions of the metaverse and new play-to-earn business models. The new LiberoFun is a totally free on-demand gaming service that can count on a very rich catalogue of titles, including great classics and the latest in casual gaming. We have chosen an advertising-based model because of its scalability and because it lends itself very well to an immersive user experience, which is one of the distinctive features of gaming content”.
Carlo Poss, Country Manager Azerion Italy says: “We are excited with the activation of the new LiberoFun portal – Free To Play. The partnership further consolidates our collaboration with Italiaonline and strengthens our positioning in both the gaming and digital advertising industries thanks to Azerion’s own technology and monetization platform”.
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit:
Italiaonline is the largest internet company in the country, present throughout the country. It operates in the Consumer, SME and Large Customer segments.
In the Consumer segment – with the brands Libero, Virgilio, DiLei, QuiFinanza, Supereva, Buonissimo, SiViaggia, PagineBianche, PagineGialle, PagineGialle Casa, TuttoCittà and others – Italiaonline reaches 10.2 million unique users* every day, of which 7.5 million from mobile, with a market reach of almost 63%**. In the SME segment over 200 thousand companies today rely on IOL for services of online presence, development of showcase sites or enabled e-commerce, web marketing and digital advertising (including the management of advertising campaigns and the generation of leads through social networks and search engines) and for all solutions aimed at increasing business and online reputation.
Italiaonline is present in the segment of Large Companies through IOL Advertising, the first digital concessionaire in terms of size in the country, supporting the main economic operators in the country in the development of their digital communication campaigns. for large and small companies.