Italiaonline announces the new “Libero fun – free to play”
The new online games portal, created in partnership with Azerion, will be totally free and will offer a catalogue of great classic and new titles.
Milan, May 12, 2022
Italiaonline, the largest Italian internet company, owner among others of the brand Libero.it announces the launch of the new Libero Fun, the portal with hundreds of games, totally free.
The new platform has been created in partnership with Azerion, the digital entertainment and media platform which, thanks to its gaming content and advertising tech stack, enabled the activation of this new channel that provides access to a careful selection of games that includes the types most appreciated in Italy – a real catalogue of hundreds of titles including well-known brand games from Ubisoft, Microsoft Studios, HalfBrick in continuous evolution.
The novelty of the portal is the totally free access to its exclusive content that will replace the previous subscription model. There will be no more payments and registrations by users, instead video content and advertising banners will be included.
The platform will be available in bilingual mode (Italian and English) with videos dedicated to instructions and tutorials. The service will be activated in free mode and will give access to the entire catalogue to play through all browser devices, on PC, tablet or smartphone, wherever and whenever you want.
The catalogue has been structured by diversifying the categories of games for all age groups, paying great attention to the needs of the Italian public thanks to the consolidated experience of Italiaonline that for years has been committed to analyze and satisfy the tastes of its users. There will be games of cards and checkers, puzzles, solitaire but also multiplayer action and the most popular games of the moment.
Within the portal Libero Fun users will have the opportunity to enjoy the most famous casual games of Azerion, available for free at any time and from any device.
Domenico Pascuzzi, Marketing Director Publishing of Italiaonline, states: “The gaming sector continues to register very positive numbers and growth, in terms of turnover, number of players and time spent. The prospects for development are very interesting and I am referring to all the applications of virtual and augmented reality, the suggestions of the metaverse and new play-to-earn business models. The new LiberoFun is a totally free on-demand gaming service that can count on a very rich catalogue of titles, including great classics and the latest in casual gaming. We have chosen an advertising-based model because of its scalability and because it lends itself very well to an immersive user experience, which is one of the distinctive features of gaming content”.
Carlo Poss, Country Manager Azerion Italy says: “We are excited with the activation of the new LiberoFun portal – Free To Play. The partnership further consolidates our collaboration with Italiaonline and strengthens our positioning in both the gaming and digital advertising industries thanks to Azerion’s own technology and monetization platform”.