Amaury Media chooses Azerion as a partner for the monetization of its digital audio content
Paris, May 4, 2026 – Azerion, a leading digital advertising company in Europe, today announced a commercial partnership with Amaury Media, which handles advertising sales for the L’Équipe brand, to market its audio advertising inventory.
Alongside its direct sales activities, Amaury Media has appointed Azerion to manage the commercialization of its digital audio content in the French market. Monetization will be powered by Azerion’s proprietary technology stack.
Harnessing the power of sport for brands
Amaury Media’s portfolio includes around fifteen sports-focused podcasts, offering brands the opportunity to connect with audiences through daily, weekly, and monthly programming. Flagship shows include L’Équipe du Soir, Step Back (basketball), Crunch (rugby), and Big 5 (football/soccer). Partnering with these podcasts provides a compelling platform for brands to engage highly dedicated and passionate audiences.
Strengthening the digital audio offering in France
This partnership enables Azerion to further expand its premium audio inventory, which already includes leading partners such as Radio France and Skyrock. By adding L’Équipe’s podcast portfolio, Azerion reinforces its position as a provider of one of the most comprehensive and powerful digital audio solutions in the French market.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About Amaury Media
Amaury Media is the advertising sales agency for the media brands of the Amaury Group, including L’Équipe (newspaper, magazine, TV channel, website, and app), Journal du Golf (magazine, channel, and website), Vélo Magazine, and France Football.
In 2025, Amaury Media expanded its sports media offering by becoming the advertising sales partner for Tennis Channel, the only free-to-air channel fully dedicated to tennis, as well as the new football channel Ligue 1+, the official broadcaster of Ligue 1 McDonald’s. Built around five core pillars – Print, Digital, Television, Data, and Social – Amaury Media develops creative, tailored solutions aligned with the values of sport, helping brands address their communication challenges and build meaningful connections with their audiences.
With operations in France and more than 10 countries, Amaury Media delivers high-impact advertising solutions, from standard formats to fully bespoke campaigns, within a premium and brand-safe environment backed by strong performance metrics.
More information: www.amaurymedia.fr