Amaury Media chooses Azerion as a partner for the monetization of its digital audio content
Paris, May 4, 2026 – Azerion, a leading digital advertising company in Europe, today announced a commercial partnership with Amaury Media, which handles advertising sales for the L’Équipe brand, to market its audio advertising inventory.
Alongside its direct sales activities, Amaury Media has appointed Azerion to manage the commercialization of its digital audio content in the French market. Monetization will be powered by Azerion’s proprietary technology stack.
Harnessing the power of sport for brands
Amaury Media’s portfolio includes around fifteen sports-focused podcasts, offering brands the opportunity to connect with audiences through daily, weekly, and monthly programming. Flagship shows include L’Équipe du Soir, Step Back (basketball), Crunch (rugby), and Big 5 (football/soccer). Partnering with these podcasts provides a compelling platform for brands to engage highly dedicated and passionate audiences.
Strengthening the digital audio offering in France
This partnership enables Azerion to further expand its premium audio inventory, which already includes leading partners such as Radio France and Skyrock. By adding L’Équipe’s podcast portfolio, Azerion reinforces its position as a provider of one of the most comprehensive and powerful digital audio solutions in the French market.