PARIS – September 28th, 2021 – Anticipating the deprecation of third-party cookies scheduled for 2023, Sublime an Azerion Company, enhances its products and services through the contextual and semantic technology of Sirdata, leader in addressability. The impetus of this direct integration is to strengthen Brand Suitability and Semantic Intelligence for each campaign operated by Sublime’s teams.
Owing to the activation of the optional contextual functionality of Sirdata’s ADS API (“Addressability Dynamic Solution”), Sublime ensures advertisers’ continuity to reach their most valuable audiences. By virtue of this direct integration, Sublime’s team sewed up the creation of the most relevant and contextually targeted socio- demographic audiences, excluding any unsuitable terms for the brand’s strategy, ruling out the need to appeal to the pre-built categories from a third-party marketplace.
Indeed, both Sublime and Sirdata are undergoing growth in their businesses. Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in France and abroad. It delivers them, at scale, within its publishers’ partner network, ensuring full visibility for either global, pan-European or local campaigns. In response to all the regulatory and technical changes to which Adtech and Martech companies are adapting, Sirdata and its technologies underpin each player in the advertising field – brands, agencies, media companies, platforms – enhancing their knowledge and optimising campaign reach, with or without cookies, in the strictest compliance with industry standards, user choices and regulations in force.
Concretely, according to brands and media agencies specific objectives, Sublime independently creates contextual probabilistic targeting according to its clients’ criteria (socio-demo, intent, interests detected through its network), and, then, combines them within its Video and Display formats. The first semantic contextual segments – via Natural Language Processing (NLP) – created by dint of this agreement are able to be activated now, in Germany, Spain, France, Italy, the United Kingdom and Asia. Additionally, Sublime will be able to bank on Sirdata’s advanced capabilities of Brand Safety to continue to ensure the delivery of its advertising formats in safe environments tailored to each advertiser’s objectives.
Due to the approaching end of third-party cookies, we are required to find the best answers to maintain reaching advertisers’ target audiences in the right place. This new partnership will allow us to develop original and exclusive targeting solutions internally that increase the consideration, engagement and perception of our advertising solutions, says Andrew Buckman, Sublime’s CEO.
This agreement allows us to keep up with structural changes in the digital advertising market, whether regulatory or technological, and to facilitate campaign reach. Thanks to Sirdata, the teams of this key European player can easily benefit from a true vision of the content and categories that are representative of the websites in its network, according to the editorial context specific to each medium and country, and are able to support their clients precisely so that Sublime’s high-impact formats can fit in, says Naima Conton, Sirdata’s COO.
Sublime (Azerion Group) creates and distributes Creative Solutions for brands looking for effectiveness. With its high-impact advertising solutions that combine leading technology with a top-notch creative approach, Sublime simplifies the delivery of premium, non-intrusive formats while respecting the user’s experience. Our commitment is to combine creativity and technology while offering the highest level of service and support. Founded in 2012, the company is headquartered in Paris, with offices in the UK, Spain, Italy and Singapore, and delivers multi-device campaigns in direct sales or programmatic across the globe.
For more information: www.sublime.xyz.
Estelle Reale, Marketing Director: firstname.lastname@example.org – T: + 33 6 20 62 35 05
Azerion is a fast-growing pan-European digital gaming and monetisation platform. We develop and operate a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. Our integrated platform includes monetisation features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with us to reach millions of people across the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce.Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions and is headquartered in Schiphol-Rijk, the Netherlands.
Sirdata’s guarantee to its clients is reaching captive or purchase intent audiences via a targeting that is mindful of users’; choices, whether through contexts and its cookieless predictive tools and/or through tracers and consent management. For nearly a decade, Sirdata’s technologies have analyzed, structured, processed and made activatable audiences and signals useful to the advertising and content industry.
For more information: www.sirdata.com
Nathalie Harding, Marketing and Communication Manager: email@example.com – T: + 33 6 88 19 58 34