Strategic Partnership: BIEN.Media and Azerion Netherlands
Amsterdam, March 12, 2026 – BIEN.Media and Azerion Netherlands are proud to announce a strategic partnership within the rapidly growing audio domain. Through this partnership, both parties will combine their expertise to further professionalize the podcast market. Market developments show that podcasts offer the high-quality content that brands and their agencies are looking for. The challenge lies in making the medium more scalable and providing easier access.
The podcast market is developing at lightning speed, but remains fragmented. As a result, it is not always easy for advertisers to find high-quality, brand-safe propositions with sufficient scale. At the same time, podcast creators want to focus primarily on creating strong content without having to worry about technology, distribution, and monetization. The collaboration between BIEN.Media and Azerion aims to bridge these two worlds, with BIEN.Media remaining responsible for all branded content sales, while Azerion will handle the programmatic sales for the network.
Pien Cornelissen, founder of BIEN.Media: “Within BIEN.Media, we bundle podcasts from various publishers and independent creators into our carefully curated portfolio. Our core business focuses on branded content; that is where our true strength lies. We chose Azerion for their expertise in programmatic audio advertising. They provide support with advanced platform management, innovative technology, and programmatic sales solutions. This allows them to sell programmatic podcast campaigns efficiently, scalably, and measurably.”
Willem-Albert Bol, Country Director of Azerion Netherlands: “Podcasts are rightfully attracting significant interest from brands and their agencies. For them, this partnership means much easier access to high-quality podcasts, allowing them to fully benefit from engaged audiences and flexible purchasing options. Our collaboration will also impact creators. We take care of the technical side and generate additional revenue, so that podcast creators are free to do what they do best: creating strong (branded) content.”
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com