Improve Digital by Azerion Enhances DOOH Capabilities with Xibo CMS Integration
Amsterdam, October 14th – Improve Digital by Azerion is pleased to announce the integration of Xibo, a leading digital signage content management system (CMS), into its digital solutions portfolio. This strategic move strengthens Azerion’s DOOH offering, enabling media owners and Azerion’s own properties to better manage, scale, and monetise their DOOH inventory.
By combining Xibo’s feature-rich CMS technology with Improve Digital’s infrastructure, the partnership enhances the way content is delivered across Xibo-powered displays. The integration with Xibo’s SSP Connector empowers media owners to optimise their networks with more control and flexibility, while also enabling advertisers to deliver more engaging and impactful campaigns in the physical world.
Unlocking opportunities for media owners and advertisers
Through this collaboration, brands gain a more seamless path to reaching audiences via high-quality DOOH environments. Advertisers benefit from stronger campaign delivery and audience engagement, while Xibo publishers and Azerion’s properties gain access to advanced tools for maximising the value of their DOOH assets.
“This collaboration with Xibo marks an important milestone in Azerion’s DOOH strategy. By integrating Xibo’s advanced CMS into Improve Digital, we’re giving media owners more powerful tools to manage their networks, while also enhancing the capabilities of our own DOOH properties,” said Daan Boekestein, CTO at Azerion.
“We’re proud to partner with Azerion and have the Xibo SSP Connector integrated into Improve Digital. This collaboration strengthens our shared goal of advancing a data driven and connected DOOH landscape, where media owners and advertisers can achieve greater reach and measurable results.”, said Dan Garner, Director of Engineering at Xibo Signage.
Shaping the future of DOOH
This integration reflects a shared commitment to innovation in the DOOH space. By aligning Xibo’s advanced content management expertise with Azerion’s digital solutions, Improve Digital and Xibo are shaping a more flexible, scalable, and impactful future for DOOH.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About Xibo Signage
Xibo Signage Ltd is a leading global Digital Signage Software provider. Xibo believes that digital signage should be accessible to all businesses, regardless of their industry, size, budget, skill set, or technological expertise. Their Open Source content management system is the heart of our Digital Signage solution. Xibo powers digital signage networks worldwide in 186 countries and across more than 400,000 screens using Windows, Android, ChromeOS, webOS and Tizen.
For more information visit: xibosignage.com