General Terms and conditions of sale

“Azerion Belgium” below includes the following entities:

Azerion Belgium SRL – BE 471.451.177
Adux Benelux SRL – BE 894.996.333
Produpress SA – BE 0650.876.928
Avenue Herrmann-Debroux 54, 1160 Brussels

Article 1 – Application of the general terms of sale

The subscription of a reservation order (or insertion order or purchase order) by an advertiser* or its authorized representative** with Azerion Belgium implies full and unconditional acceptance of these general terms and conditions of sale, commercial conditions, and the applicable rates.

• Advertiser: The advertiser means the entity that acquires advertising space for its own account.
  ** Authorized representative: The authorized representative means the intermediary who acquires advertising space under the express mandate of the advertiser.

Article 2 – Mandate

In the event that the advertiser has entrusted its purchase of advertising space to an authorized representative, the latter must provide a mandate certificate signed by the advertiser and specify the scope of the mandate granted before the start of the campaign. Otherwise, Azerion Belgium has the right to cancel the order and claim compensation from the representative as stipulated in Article 6 of the general terms and conditions of sale.

Article 3 – Orders (or insertion order or purchase order)

The insertion order is formalized by Azerion Belgium and sent to the advertiser or its duly authorized intermediary. A copy of the insertion order, dated, bearing the commercial stamp, and signed for agreement by the advertiser or its duly authorized intermediary, must be returned to Azerion Belgium no later than 72 hours before the first online placement of the advertising campaign. In addition, in the event that the advertiser and/or its intermediary use a pre-invoice purchase order system, it must be sent to Azerion Belgium at the same time as the order; otherwise, the advertiser and/or its intermediary will be invoiced based on the order, which they expressly accept.

The order will reproduce, or be accompanied by, these general terms of sale. It may also take the form of a letter dated and signed by the advertiser or its duly authorized intermediary, with mention of acceptance of the general terms of sale. Note: The absence of this last mention will presume the application of these general terms of sale.

The insertion order will notably mention:

– the name of the authorized representative and the correspondent who appoints them for the advertisement placement;
– the name of the advertiser and the marketing-advertising budget manager assigned to the advertisement placement;
– the precise nature and name of the product or service to be promoted;
– the start date of the campaign and its duration;
– the reserved sites;
– the reserved targeting criteria;
– the budget allocated to the placement according to the applicable rate.

Each insertion order is strictly personal to the advertiser. It is established by Azerion Belgium and cannot be modified without the express authorization of Azerion Belgium nor be transferred in any form or under any title whatsoever. By way of exception to the above, in the case of sale or transfer of the advertiser’s activity (or operations), it is specified that the latter is obliged to ensure the execution of the order by its successor, for which it is liable.

All elements necessary for the implementation of the order must be transmitted to Azerion Belgium at least 72 hours before the start of the advertising campaign, including any element or information of a technical nature. Failure to comply with this obligation will incur the responsibility of the advertiser and/or its authorized representative.

Article 4 – Rates – Components of the price

The rates include the online placement of the campaign, the possibility to create a link either to the advertiser’s website or to a promotional site, and the possibility for the advertiser or its authorized representative to access the statistics of its/their campaign(s). Note: The placements of the campaign will be determined according to the common interest of the advertiser and the publisher of the concerned media.

The rates do not include the costs of realization/creation/modification of campaigns or advertising elements, which must be provided to Azerion Belgium by the advertiser or its authorized representative.

The elements mentioned in this paragraph are: i) either provided to Azerion Belgium by the advertiser or its authorized representative under its responsibility and at its expense; ii) or are the subject of a specific quotation accepted by Azerion Belgium for realization.

Article 5 – Payment conditions

Invoices are addressed to the advertiser or the authorized representative.

In accordance with the provisions of the commercial code, invoices are payable within 30 days from the invoice date and must be paid to Azerion Belgium (or to any other order indicated in the invoice if applicable). Any delay in payment at the due date indicated on the invoice will automatically result in the application of late payment penalties amounting to three times (3 times) the legal interest rate in force on the date of issuance of said invoice and based on the amount of the debt not paid at the due date.

Note: By way of derogation from the above, payment upon order may be requested for any new advertiser or representative and/or any advertiser or representative whose solvency is uncertain.

Azerion Belgium reserves the right to carry out collection directly with the advertiser if invoices remain unpaid. In case of non-payment of an amount due and after a simple formal notice by registered letter with acknowledgment of receipt that remains without effect within fifteen days, the order will be terminated automatically by Azerion Belgium; the amounts due for services performed remain due to Azerion Belgium.

In case of installment payments, non-payment of a single installment makes the remaining amounts immediately due. Azerion Belgium then reserves the right to no longer accept orders for the concerned advertiser until the situation is regularized.

In the event of the opening of collective proceedings, reorganization, or liquidation against the advertiser or an authorized representative, the order will be automatically terminated at the initiative of Azerion Belgium on the date on which Azerion Belgium becomes aware of said procedure or on the date of the declaratory judgment. The advertiser or representative is obliged to pay the amounts corresponding to the services performed before this date.

Article 6 – Cancellation – termination

The advertiser and/or the representative declare to be informed of the need for Azerion Belgium to regularly size the network of publishers/sites it manages. If the request for cancellation of the order occurs less than one month before the start date of the campaign, the order cannot be canceled, and the advertiser is liable for all amounts due under invoices issued for the reserved advertising space. Note: Indicatively, the value of the reserved advertising space depends on the type of operation envisaged and corresponds at a minimum to 50% of the order value.

If the request for cancellation of the order occurs more than one month before the start date of the campaign, the advertiser must pay compensation equal to 10% of the order value.

Azerion Belgium reserves the right to terminate the order and interrupt the broadcasting of campaigns in the event that an advertiser proves unable to make payment to Azerion Belgium, in accordance with the terms of Article 6. The cancellation or termination of the order results in the interruption or non-broadcast of advertising campaigns, which the advertiser and/or the representative expressly accept.

Article 7 – Advertising spaces

The advertiser and/or the representative are informed that, given the nature of the Internet network and the variety of actors operating on this network, Azerion Belgium cannot guarantee the permanent availability of advertising spaces. Similarly, the advertising space will not be available during the maintenance periods of publisher sites, which the advertiser and/or the representative expressly accept.

Advertising spaces are offered subject to availability at the time of acceptance of these terms. The availability of advertising space on a website depends, in particular, on the presence of its publisher within the Azerion Belgium network. If an advertising space is no longer available, the advertiser and/or the agency agree to seek, in good faith, with Azerion Belgium, an alternative solution for the broadcast of the advertising campaign. In the absence of a solution, no compensation will be due by the advertiser to Azerion Belgium for the broadcast of the advertising campaign on the concerned advertising space, from the moment it is no longer available.

Furthermore, and apart from the case referred to in Article 10 below concerning the content of the advertising message, Azerion Belgium may move, neutralize, abandon, or delete one or more advertisements for various reasons beyond its control, which the advertiser and/or the representative expressly accept, notably in the following cases: request from the publisher; intervention by public authorities; force majeure.

In any case, the parties will prioritize solutions based on adjustments to the broadcasting of advertising campaigns on multiple sites and/or adjustments related to the duration of the campaigns, in case of unavailability of advertising space.

Article 8 – Competition

The advertiser and/or the representative are informed that Azerion Belgium cannot guarantee the absence of competing advertisers on adjacent or neighboring placements occupied by the advertiser and/or the representative. However, Azerion Belgium will make its best efforts to avoid this situation.

Article 9 – Content of the message

The advertiser and/or its representative declare to be fully responsible for the nature and content of the messages and advertising campaigns broadcast under these terms. They guarantee Azerion Belgium against any recourse, action, claim, or demand arising from or based on the content of the messages and campaigns broadcast under these terms, which could be made by any natural or legal person who directly or indirectly participated in the preparation of the messages and campaigns, regardless of the basis of their action, or who considers that they have rights to assert over these messages and campaigns or considers themselves victim of any damage, on the occasion of communicating the messages and campaigns to internet users. In this respect, the advertiser and/or its representative undertake to pay directly to the author of the claim any judgments pronounced against Azerion Belgium on this occasion and to cover the costs incurred for the defense of Azerion Belgium, including attorney fees, without prejudice to any damages that Azerion Belgium may claim.

The advertiser and/or its representative undertake to present to Azerion Belgium a complete mock-up of the proposed advertising campaign no later than 72 hours before the start of the campaign. The advertiser declares to hold the reproduction and representation rights of the various components of the messages and campaigns for their broadcast on the relevant media. The advertiser certifies that the advertising message does not in any way violate any rights, rules, or legislation in force and that it contains no defamatory or harmful allegations or references to third parties. Azerion Belgium reserves the right to refuse or interrupt the broadcast of the advertising message at any time if it does not comply with these rules. This refusal shall in no case constitute a breach by Azerion Belgium and/or any refusal to sell; consequently, the advertiser may not claim any damage.

Article 10 – Technical conditions

The advertiser and/or the representative undertake to comply with all technical requirements of Azerion Belgium for the broadcasting of advertising campaigns. The advertiser or representative must imperatively provide Azerion Belgium with all elements necessary for the implementation of the order no later than 72 working hours before the start of the campaign. In case of delay by the advertiser or the representative, Azerion Belgium reserves the right to postpone the broadcast of the campaign proportionally to the delay.

Article 11 – Broadcast control

Only Azerion Belgium’s campaign management or broadcasting tool shall be binding between the parties for broadcast statistics, which they expressly accept. Any claim submitted to Azerion Belgium must be in writing within one month following the end of the campaign and/or as soon as possible after discovering the event if it occurs during the campaign.

Article 12 – Commitment

The advertiser and Azerion Belgium are validly bound only by an order duly completed in accordance with these terms.

Date of update: 10/09/2025