GameDistribution and RTL are taking their partnership to a new chapter

Starting May 25, a TV campaign began airing across four RTL channels in Germany, directing viewers to spiele.rtl.de, RTL’s free casual gaming portal. This marks the first time the collaboration has extended into broadcast television, significantly expanding its reach beyond digital channels. It is a significant milestone.

Three titles were carefully selected for the campaign: Fruit Connect 3, Jewels Blitz 4, and Castle Craft. Each game was chosen based on strong performance data, excellent player retention, and its ability to appeal to different types of players. A match-three puzzle game offers a very different experience from a strategy game, and this variety is intentional. It helps the campaign connect with the diverse audiences across all four RTL channels.

“For non-gaming publishers, this highlights something important: casual gaming is one of the most effective ways to turn visitors into active users. It drives engagement, increases session time, and encourages repeat visits in a way few other content formats can,” says Yuliya Nabieva, CBO at Azerion.

What makes this campaign successful is the powerful combination of RTL’s large audience and trusted brand in Germany with a proven game catalog that has been tested, optimized, and refined for strong performance. This is what a true partnership with GameDistribution looks like: not simply handing over a library of content, but building a long-term relationship in which both parties are committed to delivering results.

If you run a media platform and have not yet seriously considered gaming, this campaign is worth your attention.