• Hotel Hideaway hosts online set from DJ Luuk van Dijk on 26 February 17.00 CET
  • Hotel Hideaway aims to offer artists a virtual stage where any of their fans with a mobile device or tablet can join and experience their concert, from anywhere in the world.


Amsterdam – February 24, 2021 – Azerion, the leading European gaming and adtech company, proudly announces that Hotel Hideaway will host its first online performance for players with young and upcoming Dutch DJ and producer Luuk van Dijk on February 26th. The DJ from Amsterdam will be the first in the world to perform in the popular social online 3D virtual hotel, created by the makers of Habbo Hotel. The event is supported by UBERKRAFT studios who will support the live performance with beautiful visuals. Hotel Hideaway has become an increasingly popular hangout among young people and has over over a million users visit each month, from across the US, Europe and Asia.

An online live performance during COVID-19

Azerion gives, with the live performance of Luuk van Dijk in the social online 3D world, something special to the one million players of Hotel Hideaway and fans of Luuk van Dijk in these difficult times with the COVID-19 pandemic. Concert visitors and users will have the opportunity to Meet & Greet with the artist ‘backstage’. This shows the endless possibilities for having a good time together via new innovative ways: With the COVID-19 pandemic we know that a lot of people have difficulties with their social lives, said Jurriaan van Teunenbroek, Vice President Games & Content from Azerion. People are unable to go to concerts with their friends in real life, so we wanted to give players a fun and social alternative by giving them the opportunity to go to a concert online. And Hotel Hideaway is the perfect online 3D world to do so. Most of our players are young people so it makes perfect sense to organize a live set with a popular DJ and it’s an honor that young upcoming DJ Luuk van Dijk will be the first to perform

World Premier

Young and upcoming DJ Luuk van Dijk (24) is the first in the world to perform live in Hotel Hideaway. The DJ from Amsterdam is one of the new emerging names in the house scene and is well known for his distinctive infectious energy, baseline grooves, good vibes and a clear old skool edge. Luuk is thrilled to be the first to perform online in Hotel Hideaway: Hotel Hideaway is a place where people come together and is becoming more and more popular amongst my peers. I want to be present in online environments where my fans are coming together in times where I can’t perform on stages and meet my fans in real life. Hotel Hideaway is the perfect place to engage in social activities with my audience.

February 26th

Luuk van Dijk will perform on February 26th at 17:00 CET in a special developed virtual concert hall where tens of thousands of people can enjoy the live set of the Dutch DJ in the popular game. Hotel Hideaway has more than a million players and is becoming more popular with a younger audience. The game, developed by the makers of Habbo Hotel, is a social online 3D hotel where players can create an avatar, make friends and furnish their own rooms. For more information please visit: Luuk van Dijk, website, Instagram and Hotel HideAway website or join Hotel Hideaway now!

Luuk van Dijk – website – instagram – facebook – youtube
Hideaway Hotel – website – instagram – facebook – youtube

About Azerion

Azerion is a fast-growing and leading pan-European digital gaming and adtech company. The entertainment organisation develops and operates a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. The integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with Azerion to reach millions of people across the globe that play games from Azerion and use the entertainment concepts to increase engagement, loyalty and drive e-commerce.

Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion employs more than 900 employees across 24 offices and is headquartered in Schiphol-Rijk, the Netherlands.

About Hotel Hideaway

Hotel Hideaway is a social online 3D world, situated in a lively, virtual hotel. Visitors can create their own avatar, furnish their own rooms, make friends, visit parties and more. About a million users aged 17-25 visit the hotel every month (35 percent from Asia, 25 percent from Europe, 25 percent from the US and 15 percent rest of the world) of which 60 percent are female and 40 percent are male. Hotel Hideaway is growing fast and comes from the creators of the Habbo virtual community, who have experience with live content. Artists like Gorillaz, Justin Bieber, Selena Gomez and Lady Gaga have performed virtual performances in the Habbo world.

About Luuk van Dijk

Besides basslines, grooves and good vibes, the clear old skool edge is what gives Luuk van Dijk his signature sound. That sound has made him one of the emerging new names in the house scene in a short time. Van Dijk has performed at a range of local and international clubs and festivals, including Paradise, Awakenings, elrow, DGTL and Cocoon, playing alongside artists such as Jamie Jones, The Martinez Brothers, Sven Väth, Joseph Capriati, Patrick Topping and Kerri Chandler, to name a few. His productions have already been picked up by labels such as Hot Creations, Eastenderz and Solid Grooves and in 2019 he decided to set up his own label Dark Side Of The Sun to release house in the broadest sense of the word from him and others.

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