The differentology approach
One of the UK’s most innovative Independent research companies, Differentology’s mission is to to help demonstrate ‘effective brand engagement” to your challenge.
The CONTROL group:
150 respondents participate in the survey, answering questions without being exposed to the campaign activity, in order to give a benchmark reading across several metrics (e.g. awareness, familiarity, consideration, likelihood to recommend, etc.)
The EXPOSED group:
150 separate respondents also answer the same questions, but with the key difference of having been exposed to the campaign activity.
*The exposure to the activity is via a web–based task whereby the exposed group respondents visit & spend some time browsing a webpage similar to where the campaign will be distributed to, to mimic a natural exposure in a realistic environment, as opposed to a static screenshot/video insolation.