Differentology independent brand insights
One of the UK’s most innovative Independent research companies, Differentology’s mission is to to help demonstrate ‘effective brand engagement’ to your challenge.
The CONTROL group:
- A total of 227 respondents participate in the survey across the two audiences (18+ Female Main Shopper @150) and (35-44 Female Main Shopper @77).
- Answering questions without being exposed to the campaign activity, in order to give a benchmark reading across several metrics (e.g. awareness, familiarity, consideration, likelihood to recommend, etc.)
The TEST group:
- 454 separate respondents across the two audiences also answer the same questions, but with the key difference of having been exposed to the campaign activity.
*Both control and test audiences fulfilled the two audience demographics.
**The test exposure to the activity is via a web–based task whereby the exposed group respondents visit & spend some time browsing a webpage similar to where the campaign will be distributed to, to mimic a natural exposure in a realistic environment, as opposed to a static screenshot/video insolation.
Did the campaign make the audience THINK more about the brand?
Unprompted brand awareness – First mention
When thinking about dairy drink brands, please can you write down all that come to mind – YOP