Azerion strengthens network through partnership with Money.it
Amsterdam, 18 January 2024 – Azerion is proud to announce a significant step in its expansion strategy with the signing of an exclusive advertising concession agreement with Money.it. With this agreement, Azerion consolidates its role as a technology partner and consultant for the conception and creation of special projects and customised content in the finance segment as well as the sole provider of digital advertising solutions for Money.it’s publishing assets.
Under the terms of this agreement, Azerion secures the exclusive rights to manage the digital advertising for Money.it, a prominent economic, financial, and business information portal boasting over 9 million unique users monthly. Serving a diverse audience of managers, investors, savers, and entrepreneurs within the Italian industrial landscape, Money.it publishes more than 80 daily updates. In addition to its focus on economic and financial domains, the portal also covers Motors, Fintech, Green, and Lifestyle. Notably, Money.it is the first newspaper in Italy to certify its news through proprietary Blockchain technology, ensuring transparency and authenticity in its “news chain” while concurrently safeguarding editorial copyright.
Antonella Coppotelli, Marketing & PR Area Manager at Money.it comments, “We are happy to have signed the collaboration with Azerion, a partner well established in the market and aware of the logics underlying the creation of a high calibre editorial product. Together we share principles, strategies and objectives that will undoubtedly contribute to the continual enhancement of Money.it. We remain committed to delivering our audience and customers the usual timely, high-quality information on a daily basis.”
Nicolò Palestino, Country Manager of Azerion Italia adds , “We are pleased to add Money.it to our network of concessionary publishers. With its notable standing in economic-financial communication, leading the ComScore ranking of the Finance sector in Italy for unique users, we can provide advertisers with a new context for reliable premium visibility. Alongside the reinforcement of our contribution of know-how and planning, this represents another important step in our strategy in the Italian advertising market.”
This strategic partnership reinforces Azerion’s commitment to delivering premium advertising solutions and expands its influence in the dynamic Italian media landscape.