Partnership leads to integration of ZEASN’s advertising solutions with Azerion’s proprietary programmatic platform, Improve Digital
Amsterdam – January 04, 2022: Azerion, the digital entertainment and media platform, announces its exclusive global partnership with ZEASN, the world’s leading technology provider of over-the-top (OTT) and smart TV solutions. ZEASN’s advertising solutions will be integrated exclusively with Improve Digital, Azerion’s proprietary programmatic platform, and will benefit from leading monetization solutions.
ZEASN offers premium and brand-safe smart TV solutions under its smart home entertainment ecosystem named Whale Eco, which takes Whale OS as the core product, and includes a worldwide content portfolio consisting of most of the major global TV Apps, high quality VODs and linear TV channels from a variety of content partners around the world. With over 10 years’ experience in the smart TV and OTT industry, Whale Eco can provide flexible services to meet top tier television manufacturers’ requirements such as Philips, AOC, TCL Moka globally or regionally. Through this partnership, Azerion extends its international CTV reach, giving its partner advertisers and media agencies direct and real-time access to valuable audiences at scale.
Azerion will enable ZEASN to increase ad monetization of its in-stream and out-stream inventory through direct and programmatic ad campaigns. With more than 300.000 advertisers and a network of over 550 digital publishers, Azerion’s platform sells approximately 3.2 billion digital ads per month.
Sandra Yassaka, VP partnerships at Azerion, commented “CTV has become a dominant way for people to consume content. At Azerion, we are delighted to partner with ZEASN, the world’s leading technology provider for smart TV, to offer advertisers the ability to connect with engaged audiences at scale through premium content”.
Winson Chen, Chief Operating Officer of ZEASN, said: “We are excited to partner with Azerion globally who will help our content partners and TV brand customers to monetize their CTV inventory. A professional ad partner will enable ZEASN to focus on premium CTV inventory generation, to invite more content partners to launch AVOD channels and FAST channels on Whale Eco, and to partner with more TV brands to reduce their operation costs and to create new operating revenue opportunities.”
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, digital publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and its entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands.
Azerion has announced a proposed business combination with EFIC1 which upon completion will result in Azerion becoming a publicly traded company listed on Euronext Amsterdam.
Beijing ZEASN Information Technology Co., Ltd. was founded in January 2011. As the world’s leading provider of smart home solutions and services, more than 50 million global households (with more than 150 million users) are currently using smart TVs, set-top boxes, smart speakers, and other smart home entertainment devices powered by Whale cloud services.
WhaleAds offers unique advertising solutions by delivering impressive ads in premium OTT and CTV environments. Based on Whale Eco’s massive smart TV devices, it helps consumers discover relevant content and brands, while providing advertisers the freedom to amplify brand awareness and drive their success.
Whale OS is an operating system with independent intellectual property rights that supports various popular smart home devices. Based on Whale Eco, it provides users with a wide range of global top and local essential entertainment apps or content, and provides innovative Internet services such as efficient customized development and intelligent voice for Whale Eco partners.
Whale Eco is ZEASN’s efforts to build a smart home entertainment ecosystem that has served global users since 2018. The ecosystem takes Whale OS as the core, relying on professional and powerful Whale cloud services and smart devices, and unites content service partners, technical service providers, advertising service providers, and smart device manufacturers to provide global users with various wonderful home entertainment products. Whale Eco’s partners include Philips, Netflix, Novatek, TPV, TCL Moka, Amazon, Google, etc. To find out more, please visit: https://www.zeasn.com/