Amsterdam, 12 May 2025 — Azerion, a leading platform in the digital advertising and entertainment sector, is proud to announce a partnership with LG Electronics to pilot an ad solution launch aimed at monetizing LG’s audio inventory. This groundbreaking initiative will unlock new advertising opportunities on LG’s audio services, creating a fresh and valuable space for audio and video advertisers.
The collaboration leverages LG Electronics’ expertise in aggregating and distributing premium audio content and Azerion’s cutting-edge advertising solutions to provide advertisers with seamless access to LG’s integrated audio services. Through this partnership, advertisers will gain new ways to reach and engage with target audiences via LG’s innovative smart devices and audio channels.
Key Benefits of the POC:
- Expanded Ad Inventory: New audio and video ad placements will become available for Azerion clients, increasing their reach across LG’s audio services, accessible via Improve SSP and through Hawk DSP
- Targeted Geographies: Initially, the focus will be on audiences in the US and South Korea, two of LG’s largest and most active markets.
- Cutting-Edge Technology: The partnership will provide an opportunity to explore advanced ad solutions in a premium and innovative environment.
Looking Ahead
This collaboration will pave the way for further expansion into additional geographies and devices, scaling its impact to a global level. This initiative marks a significant milestone in advancing audio advertising opportunities and highlights the importance of cross-industry partnerships in driving innovation.
“We are thrilled to partner with LG Electronics on this endeavour. This partnership represents a significant step forward in the audio advertising space and reinforces our commitment to providing cutting-edge solutions for our clients. We are excited to explore the possibilities this collaboration unlocks and look forward to scaling its success worldwide”, said Sandra Yassaka, Chief Partnership Officer at Azerion.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com