Amsterdam, 4 July 2024 – Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages Generative AI and Large Language Models (LLM), alongside advanced transformer techniques, to classify content from URLs into precise, actionable segments. This development marks a significant advancement in digital advertising and contextual targeting, enabling more effective campaigns and curated deals for our partners.

In recent years, the digital landscape has been revolutionized by the integration of AI technologies. Azerion’s Contextual Intelligence harnesses the power of transformer models and the latest advancements in text vectorization to deliver unparalleled content classification capabilities. By employing sentence-transformers and sophisticated taxonomy representation methods, Azerion has developed a robust system that ensures accurate and reliable classification of web content into various taxonomies.

This strategic initiative comes at a crucial time, especially following Oracle’s decision to shut down its contextual advertising offering. The market has been eagerly seeking an alternative, and Azerion’s state-of-the-art technology steps in to fill this void, providing a superior solution that advertisers and publishers can rely on​.

Technology Highlights:

  • Generative AI and Large Language Models (LLM): Utilizing advanced AI techniques, Azerion’s system generates detailed descriptions and keyword lists for each label within a taxonomy, ensuring precise content classification.
  • Transformers and Text Vectorization: The technology employs the latest transformer models to vectorize text, significantly enhancing the accuracy and efficiency of content classification.
  • Vector Search: Azerion’s solution incorporates advanced vector search capabilities, enabling rapid and precise search and retrieval of text embeddings. This ensures that content is accurately classified by finding the most relevant vectors quickly and efficiently
  • Taxonomy Representation: By leveraging LLM-generated documents, the system creates a comprehensive representation of each label within multiple taxonomies, facilitating more accurate and reliable classification.

“We are thrilled to introduce Azerion’s Contextual Intelligence to our marketplace,” said Daan Boekestein, Chief Technology Officer at Azerion. “In the wake of Oracle’s exit from the contextual advertising space, our technology not only provides a much-needed solution but also sets a new standard in the industry. We are confident that this advancement will drive significant value for our partners and revolutionize the way digital advertising is executed.”

About Azerion

Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.

Having its roots in Europe and with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to make a real impact through advertising.

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