Azerion, one of Europe’s largest digital advertising and entertainment media platforms, has launched Azerion Edge, a new data solution to help publishers better monetize their audiences in a cookieless world. The product provides publishers with a real-time data module that can be easily implemented on their sites that automatically track and generate audience segments.

By installing the Azerion Edge module, publishers can leverage Azerion’s data capabilities to classify users based on their on-site behaviors. These audiences are then passed directly to the Azerion SSP and other demand sources via prebid to allow targeted advertising. Publishers gain access to detailed analytics on audience matches, enabling them to optimize content for engagement.

Daan Boekestein, Azerion VP of Technology

“Many mid-tier publishers don’t have the in-house resources to build robust audience segmentation for their sites, Azerion Edge solves this problem by providing the technology and taxonomy to define granular audiences that can be monetized programmatically. We are excited to help publishers extract more value from their audiences through data-driven advertising, Azerion Edge represents a major step forward in leveraging Azerion’s capabilities to drive revenue for our publishing partners.”

The product is available now for all publishers looking to enhance the monetization of their digital content and audiences. Azerion Edge provides actionable data insights, unlocks incremental revenue, and requires minimal implementation effort.

About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.

Having its roots in Europe and with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to make a real impact through advertising.

For more information visit:


Share this article:

Get in touch with us

Make the most of your content and monetisation strategy today.