Azerion France strengthens its management committee and structures its organization to accelerate growth

Paris, September 1, 2025 – Azerion France announces a strategic reorganization with five key promotions. The new organization is now structured around three areas of expertise and aims to support the group’s strong growth momentum while responding to market developments.

Azerion Business & Media: Azerion’s commercial interface for agencies and advertisers, with the mission of turning their objectives into effective media strategies. To achieve this, the division relies on three strengths: a complete omnichannel portfolio, advanced expertise (audio, video, rich media, and drive-to-store), and exclusive media partnerships, such as those established with Radio France, Skyrock, and La Poste.

Azerion Technologies & Platforms: Azerion’s proprietary technological foundation, built around its DSP Hawk. This division’s mission is to develop and evolve the platform to provide agencies with a high-performance self-service solution for their advertising campaigns.

Azerion Operations & Publishers: The center of expertise dedicated to quality and distribution. Its mission is twofold: to maintain strong relationships with publishers to guarantee inventory quality, and to oversee the implementation, monitoring, and performance reporting of campaigns.

To lead this new structure, under the direction of Antoine Ripoche, General Manager France, the following appointments are announced:

• Within Azerion Business & Media:
  Chérifa Afiri is promoted to Deputy General Manager, Sales Big 6 & Marketing. She will lead the commercial strategy with the six largest media agencies and oversee marketing activities, while continuing her role as a digital audio expert for the group.
  Quentin Riesi is promoted to Deputy General Manager, Sales Regions & Independent Agencies. Following the acquisition of CMI Media Région, he will coordinate synergies between teams to build a unified omnichannel offering and strengthen Azerion’s position as a leading player across the entire French market.

• Within Azerion Technologies & Platforms:
  Edouard Petitjean is appointed Commercial Director for France and Southern Europe for DSP Hawk by Azerion. His mission will be to drive the platform’s growth strategy and accelerate its adoption by agencies and advertisers.

• Within Azerion Operations & Publishers:
  Najet Benoist-Lucy is promoted to Deputy General Manager, Operations & Publishers. She will be responsible for strengthening strategic partnerships with the publisher ecosystem and overseeing all advertising operations.

Finally, to oversee the performance of the entire company in France, Zakaria Neggaoui (formerly Financial Manager) is promoted to Chief Financial Officer France.

About Azerion

Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.

Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.

 For more information visit: www.azerion.com