Collaboration with We Rave You magazine brings three renowned DJs to both Habbo and Hotel Hideaway 

Amsterdam, 13 December 2022 – Today, Azerion has announced that the first digital concert in their online social community game Habbo will be hosted on Friday 16th December 2022, in collaboration with the leading electronic dance music magazine We Rave You. Taking advantage of brand new technology implemented in Habbo in Q4 of this year, the concert will take place in both Habbo and Azerion’s younger game Hotel Hideaway, featuring three prolific DJs including Mark Sixma, Mariana Bo and Mr Black.

Watch the We Rave You festival trailer:  

“This year has been both dynamic and exhilarating for everyone in the Habbo family, and what better way to celebrate the year than the first ever digital concert in Habbo with our friends and fans,” said Jurriaan van Teunenbroek, Vice President of Games and Content at Azerion. “Collaborating with We Rave You allows us to truly share this experience across the world and welcome new fans of EDM and these DJs to the Habbo community. We cannot wait for the shows and send a huge thanks to the performers for what will be a milestone in Habbo’s history!”

This jam-packed concert is the first held in Habbo, which has a history of hosting Q&A sessions and other in-game events with celebrated musicians including Ozzy Osbourne, Justin Bieber and Miley Cyrus. Featuring three internationally renowned artists, the We Rave You virtual festival will tour with the gigs available to watch in Hotel Hideaway on December 15th, and in Habbo on December 16th. To set the stage, new concert rooms have been created and decked out in both games, with a summery festival area with banners from each artist. The three DJs will each perform a 20-minute set, and a behind-the-scenes video will be launched soon after with exclusive insights into the craft of making a bespoke performance in the famous digital hotels. 

About Habbo

Habbo is one of the largest virtual communities in the world. Founded in 2000, Habbo has expanded to nine online communities (or “hotels”), with paying customers in over 150 countries and more than 600,000 active users a month. Habbo was originally developed by Sulake, a Finnish company owned by Azerion.

About Hotel Hideaway

Hotel Hideaway is a 3D social virtual community full of opportunities to meet new people and make new friends. With over 17.5 million users worldwide and approximately 800,000 monthly active users on average, Hideaway is a lively and vibrant world full to the brim with social adventures and fun activities! Listen to the music you love in the game’s virtual Concert Venue and chat and interact with your favorite artists. Dress your avatar to impress, and stand out from the crowd with an exceptionally large and diverse collection of clothing, items and accessories. Customize your room with a variety of furniture items and decorations. Learn secret gestures and dance moves – and then party into the early hours inside unique public rooms! No matter what you like to spend your time doing, Hotel Hideaway is the place to be! Dutch digital gaming and monetisation company Azerion acquired Sulake in January 2021, after being a majority stakeholder since 2018. Sulake’s headquarters are located in Helsinki, supported by design and marketing in London and a user care centre in Madrid.

About Azerion

Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through its technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.

Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit:

About We Rave You

We Rave You was founded in 2012 and is now one of the biggest electronic music outlets in the world. We Rave You is responsible for bringing the biggest stories to a global audience.

Garnering a reputation as one of the key information sources in the music industry, We Rave You has amassed over 1.7 million followers across all social media in addition to over 1 million monthly page views on its website, regularly featuring exclusive interviews with the biggest names in the scene and curating content with the finest dance music labels in the industry.

Hosting branded We Rave You events worldwide at world-renowned clubs, venues & festivals, featuring performances from globally-acclaimed artists, We Rave You also has its own digital magazine under its domain. Connecting fans both online & offline, We Rave You keeps growing rapidly as one of the biggest dance music outlets in the world.

Investor Relations



Share this article:

Get in touch with us

Make the most of your content and monetisation strategy today.