Azerion appoints Maarten van Maaren as Commercial Director Netherlands
Amsterdam, January 29 — As of 1 February, Maarten van Maaren will start as the new Commercial Director of Azerion Netherlands. In this role, he will be responsible for the commercial strategy, client development, and the continued growth of advertising activities in the Dutch market. He succeeds former Commercial Directors Lars Griffioen and Lennart den Exter.
Van Maaren brings broad experience in media, sales, technology, and collaborations with brands and their agencies. In recent years, he served as Director at Schiphol Media, where he held overall responsibility for Schiphol Media and worked on the professionalization and growth of the digital and physical media offering at Amsterdam Airport Schiphol, Eindhoven Airport, and Rotterdam The Hague Airport. Earlier in his career, Van Maaren held senior commercial roles at RTL Nederland, where he was primarily responsible for online and branded content projects.
Maarten van Maaren, new Commercial Director Azerion Netherlands:
“From the very first conversation, I felt Azerion’s ambition and the new energy within the team. The Netherlands must play a leading role within the group. As the home market, we want to lead the way in innovation, entrepreneurship, and boldness. That kind of challenge suits me perfectly. Personally, this is the right moment to further immerse myself in the world of adtech. Together with my colleagues in the Netherlands and around the world, I look forward to building strong commercial solutions.”
Willem-Albert Bol, Country Manager Azerion Netherlands:
“With Maarten, we are bringing in a modern commercial leader. I know him as someone who always has a fresh and open perspective. Because he has experienced the market from multiple angles, he is the right person to position us strongly with agencies and brands. He will also further develop our digital commercial propositions. We have big plans for Azerion Netherlands, so there is a lot of work ahead. I am proud that this seasoned professional is joining our team. His focus will be primarily on close collaboration with our partners, that is the only way we can win.”
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com