Amsterdam, May 6th, 2025 – Azerion, one of the leading European digital advertising platforms, renowned for its cutting-edge solutions in audio, video and display advertising, is thrilled to announce a game-changing partnership with SoundCloud, the artist-first platform with over 400+ million tracks from 40+ million artists.
This strategic collaboration combines Azerion’s robust technology with SoundCloud’s massive user base to unlock unparalleled growth opportunities, amplify audience engagement, and deliver significant revenue potential. Setting together the standard for innovation in the digital landscape.
Through this partnership, SoundCloud will fully monetise its premium display and video inventory across 15 key markets including the United Kingdom, Germany, France, Italy, The Netherlands, Ireland, Spain, Portugal, Belgium, Switzerland, Austria, and the Nordics. Azerion will manage SoundCloud’s inventory across direct and programmatic channels (excluding open market), ensuring seamless execution and maximum impact.
In an extension of this partnership, SoundCloud will also monetise its audio, display and video inventory in Mexico, leaning on Azerion’s strong position in this exciting and growing market.
Cem Temur, Director of Audio at Azerion, expressed his enthusiasm for this collaboration, stating:
“At Azerion, we are committed to pushing the boundaries of digital advertising, and this partnership with SoundCloud marks an exciting new chapter. By combining our advanced technology with SoundCloud’s vast and engaged audience, we are unlocking new opportunities for advertisers to connect with listeners in meaningful ways. This collaboration not only strengthens our global footprint but also sets a new standard for innovation in advertising.”
Jonathan Kopitko Senior Director, Global Partnerships at SoundCloud underlined the importance of this partnership by adding:
“By combining Azerion’s cutting-edge infrastructure with SoundCloud’s extensive global reach, this partnership will unlock new revenue opportunities for channels like video and display while fostering long-term growth for both brands.”
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About SoundCloud
SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.