Azerion has purchased Woozworld, strengthening its position as the biggest casual gaming company in the Netherlands and a major player in the global market. Azerion purchased the company from a group of Canadian shareholders led by Telesystem.
Woozworld is an industry-leading virtual game platform that provides teens and tweens a safe and fun environment. It is fully COPPA and GDPR compliant and entertains 500,000 active users on web and mobile each month. 26 virtual-gaming experts will transfer to Azerion.
Gaming is a crucial part of our trusted digital ecosystem for consumers, advertisers and publishers so this acquisition is a big deal for us, says Jur van Teunenbroek, vice-president games of Azerion. Woozworld significantly grows our user base and introduces a new demographic for our clients in advertising and publishing to connect with. Plus, the folks coming over from Woozworld bring extensive experience that will benefit our other virtual games such as, Habbo and Hotel Hideaway.
Woozworld will form an important building block within Azerion’s gaming content business which consists of acclaimed products like Habbo Hotel, Governor of Poker, Stratego, Operate Now: Hospital, Uphill Rush, GameDistribution.com and Kizi.com. Together these attract well over 125 million gameplays.
Azerion continues its stellar growth by welcoming Woozworld to the family. Other recent acquisitions which have been successfully integrated include: Improve Digital, Widespace, Sellbranch, Sulake, Smeet, Semilo, Adpulse, Adux and the mobile division of Spil Games.
Azerion will expand Woozworld’s audience throughout Europe.
We’re very pleased to join the Azerion team and introduce them to the large and vibrant Canadian gaming landscape, says Nicolas Lee, president and CEO of Woozworld.
Azerion is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising- and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.