AdMove.ai: The New AI Agent Platform Dedicated to Creative Agencies of All Sizes

Azerion and AdMove.ai to Supercharge Agencies’ Creative Workflow, Ahead of Full Integration into the Hawk DSP in Q2.

Amsterdam, Netherlands – May 12 – Azerion and AdMove.ai, launch a highly customizable AI agent platform specifically designed for creative agencies of all sizes managing complex, multi-brand campaigns. This new solution addresses agencies’ need to maintain total strategic and creative control while benefiting from AI automation to accelerate ad production.

AdMove.ai: AI That Adapts to Your Expertise, Not the Other Way Around

AdMove.ai is not just a simple AI-assisted ad creation tool; it’s an AI agent platform designed to adapt to the agency’s workflow, not the other way around.

Unlike the majority of AI tools that impose rigid workflows, AdMove.ai is a platform upon which agencies can build, layering their own creative standards, proprietary strategic frameworks, client tone-of-voice guides, and approval processes.

As Mickael Ferreira, Chief Business Officer at Azerion, highlights: “Most AI platforms force agencies into predefined systems. AdMove.ai takes a fundamentally different approach. The AI learns how your team thinks, briefs, and produces. It then adapts its execution at scale, across all channels. For the first time, agencies can automate their entire process without sacrificing creative control or brand governance.”

Designed for teams managing true complexity, AdMove.ai allows you to:

• Move faster from brief to live asset: automate the entire creative lifecycle, from research and scripting to production and publishing.
• Keep your brand standards intact: apply your own guidelines, strategic frameworks, and governance rules directly within the AI-assisted production.
• Cover all necessary formats: social, display, video, static, and Digital Out-of-Home (DOOH), all from a unified workflow.
• Manage multiple clients without chaos: isolated environments keep each brand’s assets, tone, and approval processes completely separate and secure.

Next Major Step: AdMove Technology Will Be Fully Merged into the Hawk DSP in Q2

To realize the goal of radically streamlining the workflow, Azerion also announces that the AdMove.ai technology will be fully merged into the Hawk DSP in Q2.

This complete integration allows advertisers and agencies running campaigns via Azerion’s Hawk DSP to build, manage, and launch creative assets from the exact environment where they buy their media.

No more back-and-forth between different tools. No more chasing approvals across disconnected systems. Simply a continuous workflow, from idea to activation, allowing campaigns to launch without any delay caused by tool fragmentation.

“Creative execution and media buying have always been separate, generating inefficiencies, delays, and inconsistencies. By integrating AdMove.ai directly into our DSP, we are bringing these two crucial functions closer together within a unique and scalable ecosystem.” Mickael Ferreira, Chief Business Officer, Azerion.

For its part, the vision for AdMove.ai is equally clear. Daniel Demian, Co-Founder at AdMove.ai, adds:

“We designed AdMove.ai because agencies and enterprise teams deserve tools that work as they do, not tools that ask them to change their way of working. When AI adapts to your expertise instead of replacing it, the results speak for themselves.”

This integration reflects our broader vision of helping advertisers and agencies eliminate operational friction while maintaining total strategic and creative control. We believe AI must adapt to the expertise of agencies and brands, not replace it.

About Azerion

Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.

Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.

 For more information visit: www.azerion.com

About Admove

Admove is an autonomous AI agent for ad creative operations, built for agencies and brand teams running paid social across multiple clients. Co-founded by Daniel Demian (CEO) and Gery Meleg, the company is headquartered in Transylvania, Romania. The agent grounds every output in each brand’s real product data, brand guidelines, and buyer personas, keeping the work accurate and on-brand at scale. 

For more information, visit: www.admove.ai.