Hawk by Azerion and Adsquare Expand Global Partnership to Enable Omnichannel Data Solutions Across New Markets, Including LATAM, Middle East, the US, and new countries in Europe
Hawk by Azerion, a leading omnichannel advertising platform within the Azerion Group, and Adsquare, the global location intelligence platform, are proud to announce the expansion of their strategic partnership into new key markets, including Latin America, the Middle East, the United States, and several new European countries.
This extended collaboration enables advertisers to access comprehensive audience data segments across all these regions, empowering brands with richer insights and more precise targeting capabilities. Through this partnership, clients can leverage omnichannel measurement solutions, including Digital Out of Home (DOOH), mobile, and audio, along with advanced capabilities in audience insights and campaign attribution.
As part of this expansion, Adsquare’s data solutions are now fully integrated into the Azerion Data Marketplace, strengthening the platform’s value proposition. This integration forms a key milestone in Azerion’s continued commitment to enrich its marketplace with a growing number of high-quality data partners in the coming weeks.
A Shared Vision for Omnichannel Excellence
This partnership reflects a joint ambition to offer advertisers the same level of precision, transparency, and effectiveness in targeting and measurement, regardless of geography or channel. Brands can now seamlessly activate data-driven campaigns across mobile, DOOH, and audio with robust support for:
- Audience Targeting: Access to high-quality, location-based and behavioral audience segments globally.
- Omnichannel Measurement (DTS): Cross-channel measurement including footfall, exposure, and impact — across DOOH, mobile, and audio.
- Insights & Attribution: Actionable insights to optimize campaigns in real-time and drive measurable outcomes.
Adsquare becomes part of the Azerion Data Marketplace, this partnership marks another step toward building one of the most comprehensive and versatile data ecosystems in the industry.
“Our extended partnership with Adsquare allows us to deliver a truly global omnichannel solution,” said Mehdi Aroussi, Senior Director, Global Partnerships at Azerion. “Whether our clients are activating campaigns in Europe, the US, the Middle East, or Latin America, they will now benefit from the same premium standards of audience targeting, real-time insights, and holistic measurement across all channels.”
“As advertisers demand more measurable outcomes across channels and geographies, our expanded partnership with Azerion ensures that location intelligence becomes a core driver of performance everywhere.” said Maria Botelho, VP Global Partnerships at Adsquare. “By combining Adsquare’s global audience and measurement solutions with Azerion’s omnichannel platform, we’re enabling brands to plan, buy, and validate campaigns with confidence at scale.”
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About Adsquare
Adsquare is a global location intelligence company, offering privacy-first data solutions for audience targeting, measurement, and insights. Adsquare empowers marketers to drive better outcomes through contextually relevant and location-based data, supporting omnichannel advertising across the programmatic ecosystem.