Amsterdam, August 11, 2025 – As of September 1st, Willem-Albert Bol will join Azerion as Country Director, taking the lead of the Dutch organization. For the past four years, he has served as CEO of media agency Abovo Maxlead. Earlier in his career, he held roles on the client side (Vodafone), agency side (TBWA), and media side (DPG Media).
Jurriaan van Teunenbroek, Chief Publishing Officer at Azerion, said:
“We are delighted to welcome Willem-Albert. For an international group like ours, the importance of a strong home market cannot be overstated. We believe that under his leadership, Azerion will enter the Dutch market with renewed energy and momentum. His broad experience and sharp profile will undoubtedly help position us as a leading and innovative player in the online advertising market.”
Willem-Albert Bol commented:
“In recent months, I have explored a wide range of opportunities. When I began discussions with Azerion, I was immediately intrigued by their growth and drive. Of course, I already knew the company, but in our conversations, I could really feel their ambition and energy. The Azerion team, both globally and in the Netherlands, is sitting on a goldmine. In recent years, they have acquired and integrated various advertising and tech companies. Now is the time to fully capitalize on that unique position. In this role, I will be working closely with advertisers and their agencies, as well as media partners—a perfect combination for me, aligning well with my previous experience. I’m looking forward to rolling up my sleeves and getting to work with the team.”