São Paulo, June 24th, 2025 – Deezer, the global music experiences platform and Azerion, a leading digital entertainment and media platform, have entered a new strategic partnership. Beginning in June 2025, Azerion became the exclusive audio and video monetization partner for Deezer in the country, marking a major milestone in both companies’ commercial trajectory in the region.
This agreement is especially significant as it represents the first time Deezer has granted exclusivity to a single partner in Brazil, a clear demonstration of trust and long-term commitment. With millions of active users in Brazil and a longstanding connection to the country’s music culture, Deezer offers advertisers a unique environment: high-impact inventory, emotionally engaged audiences, and culturally relevant content across music and podcasts. Deezer’s ad-supported tier continues to deliver strong performance, making it a key platform for brands seeking deeper engagement.
The partnership includes a direct integration with Hawk, Azerion’s fully owned, omnichannel demand-side platform (DSP). ľhrough Hawk, advertisers will be able to access Deezer’s exclusive audio and video inventory and plan, activate and optimize their campaigns with advanced audience targeting, automated deal management, and real-time performance insights. For Deezer, this integration further enhances its ability to deliver seamless, personalized ad experiences while unlocking new revenue streams and insights into listener behavior through Azerion’s tools. .
The deal builds on the strong performance of Azerion and Deezer’s collaboration in Europe, and marks a strategic turning point in Azerion’s ĮAľAM expansion, reinforcing the company’s commitment to innovation and leadership in the digital audio space and strengthening Azerion’s audio offering in one of the fastest-growing digital markets in the world.
“This exclusive partnership with Deezer in Brazil is a testament to Azerion’s ability to deliver value at scale for both publishers and advertisers. It reflects our global vision to build strong, local partnerships that combine premium content, technological excellence, and commercial expertise. Brazil is a key market for us, and we’re excited to unlock new opportunities for brands through this collaboration,” said Mickael Ferreira, Chief Business Officer at Azerion.
“We’re excited to take this next step with Azerion, a trusted partner that understands the unique strengths of the Deezer platform and our audience,” said Julien Delbourg, Chief Commercial Officer at Deezer. “Brazil is one of our key markets, and this partnership strengthens our ability to