Amsterdam, May 6th, 2025 – Azerion, one of the leading European digital advertising platforms, renowned for its cutting-edge solutions in audio, video and display advertising, is thrilled to announce a game-changing partnership with SoundCloud, the artist-first platform with over 400+ million tracks from 40+ million artists.
This strategic collaboration combines Azerion’s robust technology with SoundCloud’s massive user base to unlock unparalleled growth opportunities, amplify audience engagement, and deliver significant revenue potential. Setting together the standard for innovation in the digital landscape.
Through this partnership, SoundCloud will fully monetise its premium display and video inventory across 15 key markets including the United Kingdom, Germany, France, Italy, The Netherlands, Ireland, Spain, Portugal, Belgium, Switzerland, Austria, and the Nordics. Azerion will manage SoundCloud’s inventory across direct and programmatic channels (excluding open market), ensuring seamless execution and maximum impact.
In an extension of this partnership, SoundCloud will also monetise its audio, display and video inventory in Mexico, leaning on Azerion’s strong position in this exciting and growing market.
Cem Temur, Director of Audio at Azerion, expressed his enthusiasm for this collaboration, stating:
“At Azerion, we are committed to pushing the boundaries of digital advertising, and this partnership with SoundCloud marks an exciting new chapter. By combining our advanced technology with SoundCloud’s vast and engaged audience, we are unlocking new opportunities for advertisers to connect with listeners in meaningful ways. This collaboration not only strengthens our global footprint but also sets a new standard for innovation in advertising.”
Jonathan Kopitko Senior Director, Global Partnerships at SoundCloud underlined the importance of this partnership by adding:
“By combining Azerion’s cutting-edge infrastructure with SoundCloud’s extensive global reach, this partnership will unlock new revenue opportunities for channels like video and display while fostering long-term growth for both brands.”