Azerion and Produpress sign a strategic partnership to become the leaders in automotive advertising in Belgium
Brussels, December 11, 2024 – Azerion, one of Europe’s leading digital advertising platforms, strengthens its position in the Belgian market by joining forces with Produpress, a publisher and media platform specializing in automotive-focused websites and magazines.
This strategic partnership positions Azerion alongside one of the leaders in automotive content and advertising in Belgium while enhancing its premium offering in the mobility sector.
Produpress is renowned for its high-quality editorial content and its ability to reach a broad and engaged automotive audience through platforms such as Le Moniteur Automobile, AutoGids, and Miles, as well as through partnerships with entities like AutoScout24, Autoworld, and the Brussels Auto Show.
This sector expertise aligns perfectly with Azerion’s vision of delivering comprehensive and effective advertising solutions, increasing its local inventory by 22.5 million pageviews per month within an automotive context.
By combining Produpress’s editorial expertise with Azerion’s innovative digital solutions, this deal paves the way for a unique offering. Advertisers will benefit from enhanced visibility through high-performance cross-media campaigns that blend premium content with precise targeting.
“After years of developing our tech solutions and formats, it is now essential to consolidate and expand our media offering.
The collaboration with Produpress marks a key milestone in our ambition to unite premium local content,” said Vincent Delmotte, Managing Director Belgium & Regional Manager Benelux.
Marc Hootelé, COO of Produpress, added: “Joining forces with Azerion is a unique opportunity for Produpress and its partners. We share the same vision: combining quality content with innovative digital solutions to meet the expectations of advertisers and consumers.
This alliance will enable our platforms to take a major leap forward, bringing together our respective expertise to create an unrivaled advertising offering in the automotive sector in Belgium.