Azerion Belgium launches its DOOH networks

Brussels, 10 september 2026— Azerion, one of Europe’s leading digital advertising platforms, is taking a new step in Digital Out-of-Home (DOOH) in Belgium: not only is the media network driving campaigns across all screens in the country, but it is now also showcasing on its own screen networks.

Through its Hawk DSP, which already provides access to more than 6,500 connected screens, Azerion is adding a series of exclusive and captive networks with DOAA (471 screens at gas stations), Expo Sport Media (478 screens in sports clubs), Interparking (45 screens), and Visit Brussels (60 digital kiosks located in several hotels in Brussels).

Thanks to all these connected networks, Azerion offers turnkey themed packages—Automotive, Sports, Family, and/or Proximity—that enable advertisers to reach their audiences either through a combination of multiple DOOH networks or via a media mix.

Vincent Delmotte, Managing Director of Azerion Belgium, comments: “Our ambition is twofold. On one hand, we want to strengthen our omnichannel offering by combining the best of DOOH with the power of mobile and digital audio—three perfectly complementary media. On the other hand, we aim to build the country’s third-largest network focused on retail media. These initial partnerships are a major milestone, but this is only the beginning of our growth.”

In total, Azerion Belgium already has more than 1,000 exclusive screens, either through its DSP Hawk or its SSP Improve Digital. Several partner networks are still in the processof being integrated to accelerate deployment in retail media.