Bauer Media France transfers its advertising sales operation to Azerion

Paris, 16 July 2026. Building on the partnership launched in January 2026 for the sale of its regional and digital advertising space, Bauer Media France is transferring its advertising sales operation to Azerion.

Azerion thus becomes the exclusive advertising sales house for Bauer Media France, publisher of Télé 7 Jours and its puzzle spin-offs, Télécâble Sat Hebdo, Maxi and Maxi Cuisine…

This transaction is part of the strategy Azerion has pursued for several years: consolidating exclusive advertising inventories to build a premium sales house, and supporting press publishers in accelerating their digital transformation.

To ensure optimal service continuity for advertisers and agencies, the entire Bauer Media France sales team has joined Azerion.

“This transaction is part of our strategy of consolidating exclusive inventories and our commitment to supporting sales houses in their digital transformation. The arrival of the Bauer Media France teams strengthens our press expertise and our ability to support our partners over the long term,” says Antoine Ripoche, General Manager Southern Europe, Azerion

“Strengthening our partnership with Azerion opens a new chapter in the development of our brands. It also allows our teams to join a player recognised for its dynamism, expertise and capacity for innovation. By entrusting all of its magazine and digital brands to Azerion, Bauer Media simplifies its organisation while leveraging Azerion’s commercial drive to serve its clients and partners,” Nicolas SAUZAY, CEO of Bauer Media France