Azerion Expands Premium Advertising Offering with Audiomob Moments
Azerion, one of Europe’s leading digital advertising and entertainment media platforms, has partnered with Audiomob to bring Moments, an in-app audio advertising format, to advertisers across its extensive global media ecosystem.
Moments enable advertisers to deliver audio ads that feel naturally relevant by responding to key events such as reaching a new high score or winning a multiuser match.
By matching targeting signals to the key events, Moments can use specific ad creatives to user actions and emotions.
For example an advertiser could target a “Positive Moment > Reward > Received Speed Boost” to celebrate a user’s achievement or a “Loss Moment” to offer encouragement and motivation, giving a much richer brand experience.
Combined with Audiomob’s AI Generated Ads and Dynamic Creative Optimisation (DCO), Moments enables advertisers to deliver personalized audio ads in 18 languages that adapt to each user’s experience. Advertisers can deliver more relevant campaigns that drive stronger engagement.
As mobile gaming and apps continue to command an increasing share of consumer attention, brands are seeking innovative ways to connect with audiences in environments that are both engaging and brand safe. Audiomob Moments addresses this challenge by seamlessly integrating audio advertising into the user experience, creating high attention experiences while preserving user immersion.
Through this collaboration, Azerion’s advertisers across the US, LATAM, Germany, Netherlands, and other regions will gain access to one of the most innovative formats in advertising, alongside the scale and performance capabilities of Azerion’s advertising platform.
“Mobile gaming audiences are some of the most engaged consumers in the world, and brands deserve formats that meet them in the moment, not interrupt them. Our partnership with Audiomob brings Moments to advertisers across our global platform, enabling campaigns that are genuinely immersive, and built for the way people play today. This is the kind of innovation we’re proud to bring to market.“
Cem Temur, Audio Director, Azerion
“With a reach of more than 500 million monthly users across gaming and non-gaming content and over 15 billion ad requests monthly, Audiomob provides advertisers with the scale required to deliver impactful campaigns globally. The addition of Audiomob Moments further strengthens Azerion’s ability to offer premium, attention driven advertising solutions designed for modern audiences.”
Wilfrid Obeng, Co-founder, Audiomob
The partnership reflects a shared commitment to advancing advertising innovation and delivering formats that create value for advertisers, publishers and audiences alike. By combining Azerion’s extensive reach and advertising infrastructure with Audiomob’s pioneering audio technology, brands can now access new opportunities to connect with highly engaged gaming audiences at scale.