Azerion-Veridooh partnership brings independent verification to programmatic DOOH
London; 21 May 2026: Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers.
Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This enables Veridooh to independently collect OOH delivery data, without relying on media owner play logs, making it the world’s first 100% independent verification partner. Veridooh independently tracks, measures, and verifies OOH campaigns in real-time, bringing digital-level accountability to OOH advertising.
Through its demand-side platform (DSP) Hawk, Azerion’s clients can streamline programmatic digital out-of-home (pDOOH) campaigns through a single point of contact to maximise visibility and ensure their pDOOH ads reach the right audience at the right time. Its inventory includes sites via VIOOH, Hivestack, DAX, and Broadsign.
Through this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion’s Hawk DSP across its premium pDOOH inventory network. This will enable brands to independently verify that their campaigns have delivered against campaign impression goals and targeting conditions.
Veridooh also ensures DOOH metrics are aligned with broader digital KPIs, allowing for omni-channel harmony and cross-channel attribution. Azerion clients will be able to invest with greater confidence, knowing their spend is protected by independently verified, real-time data.
The announcement comes following the release in April of Azerion’s own research into the UK DOOH landscape. Its whitepaper, ‘The State of UK DOOH: Momentum, Measurement and the Road to Maturity‘, found that while 93% of planners and buyers consider DOOH important to their omnichannel strategy, 58% cite measurement and attribution uncertainty as the biggest barrier to greater investment. The findings underscore the urgency of 100% independent verification solutions that can give advertisers the confidence to invest further in the channel.
Mo Moubayed, Veridooh Co-Founder and Co-CEO, commented: “Brands and media agencies are demanding the choice of true independent verification as standard on their PDOOH campaigns, just as they would expect from every other channel they invest in. Azerion’s own research makes it clear: measurement uncertainty is the biggest brake on DOOH investment. By bringing together Azerion’s Hawk DSP and premium pDOOH inventory with Veridooh’s 100% independent verification technology, we are directly answering that challenge. We will give advertisers the confidence that their campaigns are delivering as planned to help unlock the next wave of spend in the channel.”
Audrey Boisumeau, VP Enterprise Solutions at Azerion, added: “Programmatic DOOH is rapidly becoming a strategic cornerstone of modern omnichannel media planning, but navigating the complexity of measurement remains a real challenge for brands and agencies. While verification practices are a fundamental component of traditional programmatic, there’s no reason these standards shouldn’t apply to DOOH. Partnering with Veridooh means our clients can access independent, real-time verification seamlessly alongside Hawk’s activation capabilities, removing one of the key friction points of media owner self-reporting that has historically held back confidence in the channel. We look forward to working with Veridooh to grow trust and confidence in pDOOH.”
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About Veridooh
Veridooh is the award-winning global leader in independent out-of-home (OOH) verification. With its proprietary SmartCreative™ technology, Veridooh independently tracks, measures and verifies the performance of OOH advertising campaigns. Veridooh is the preferred independent verification partner for Omnicom Group and WPP Media in Australia. Clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. The adtech leader raised Series A funding in 2022 and won several awards, including Platform/Tech Partner of the Year at The Drum Awards 2025.
Veridooh was founded in 2019 by Mo Moubayed and Jeremy Yang. Headquartered in Sydney, Australia, Veridooh has offices in London and New York.