Pop icon Hello Kitty steps into the metaverse with a collaboration between Sanrio do Brasil, Bare Tree Media and Azerion.

Amsterdam – December 15, 2021: Azerion, the European digital entertainment and media platform, is delighted to announce the release of Hello Kitty within the Azerion metaverses throughout Latin America on December 21st, as virtual goods offered through Azerion’s social games Habbo and Woozworld. 

Just in time for the holidays, Habbo and Woozworld players will have exclusive access to a premiere collection of holiday-themed Hello Kitty items, including seasonal furniture, clothing, and accessories, all available for purchase using in-game virtual currencies.  

Jurrian van Teunenbroek, VP Content and Games at Azerion says: “We are very excited to welcome Hello Kitty into our metaverses, creating a fresh look for this beloved character and offering new experiences for their regional fanbase. To us, partnerships like this are at the heart of our games.” 

“We are thrilled to offer Hello Kitty fans in Latin America an immersive experience within Habbo and Woozworld in the form of virtual goods for avatars and virtual spaces for the holidays,” says Robert Ferrari, President of Bare Tree Media. “It is an honor to set up and manage this partnership and we look forward to bringing additional Hello Kitty content within the Azerion metaverses throughout 2022.”

Christopher Daniels, C.O.O. of Sanrio do Brasil: “Hello Kitty is a globally recognized icon and we are excited to work with Bare Tree Media and Azerion to introduce her into the metaverse and our communities.”

Jump into the metaverse with Hello Kitty and experience all the excitement on December 21st. Download Habbo and Woozworld now!

About Azerion
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, digital publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and its entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands.

Azerion has announced a proposed business combination with EFIC1 which upon completion will result in Azerion becoming a publicly traded company listed on Euronext Amsterdam.

About Bare Tree Media
Bare Tree Media is a digital agency and publisher focused on helping brands reach and engage fans within the metaverse, AR experiences for Instagram, Snapchat and TikTok, Twitter emoji campaigns and popular messaging apps as mobile stickers and GIFs. Learn more at www.baretreemedia.com.

About Sanrio do Brasil  
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974. Sanrio was founded on the small gift, big smile philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry and includes the operation of a number of theme parks. Sanrio boasts an extensive product lineup of around 50,000 products, which are available in over 130 countries and regions around the world. To learn more about Sanrio, please visit www.sanrio.com.br and follow us on Facebook, Instagram and Twitter.

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