GameDistribution by Azerion and Tagesspiegel Announce Partnership to Launch Puzzle Gaming Section in Germany
Amsterdam, October 27 – GameDistribution, a leading browser-game distribution platform within the Azerion group, is excited to announce a new partnership with Tagesspiegel, one of Germany’s most respected daily newspapers. This collaboration will introduce a dedicated puzzle gaming section to Tagesspiegel’s digital platform, providing curated, high-quality casual games to German audiences for the first time.
The partnership, officially signed on March 13, will launch by the end of July 2025, allowing Tagesspiegel’s millions of monthly users to access GameDistribution’s premium puzzle games.
Unique Features of the Collaboration
This partnership marks Azerion’s first white-label gaming project in Germany, offering a carefully curated, mobile-first portfolio of localized puzzle games. The new gaming section includes built-in in-stream video monetization, enabling Tagesspiegel to boost user engagement and generate additional digital revenue. By utilizing GameDistribution’s fully managed solution, Tagesspiegel can seamlessly integrate high-quality gaming content while focusing on its primary journalistic mission.
“HTML5 games are transforming the way audiences interact with content, connecting people across the globe. Their instant accessibility on any device and low energy usage make browser gaming both scalable and sustainable. With deep experience building growth and partnerships in the games industry, I have seen how powerful it is when reach and purpose work together. This partnership with Tagesspiegel reflects our ongoing commitment to innovation and to creating meaningful, accessible experiences for new audiences.” Yuliya Nabieva, VP Gaming, Azerion
Benefits of Casual Games for News and Media
Casual games are highly accessible due to their simple mechanics and short playing sessions, allowing readers to engage effortlessly during quick visits to news websites. Integrating these interactive experiences boosts user engagement, encouraging longer sessions and repeat visits.
Casual games also meet psychological needs such as relaxation, entertainment, and mental breaks. Many casual gamers specifically play to unwind, making these games an ideal complement to content-heavy articles. Casual games not only help news outlets strengthen reader loyalty, but also generate extra revenue through integrated advertising.
“As an established news outlet, we’re excited to offer our readers this new interactive experience. Between reading news stories, they can now take a moment to enjoy high-quality puzzles in a fun and engaging way. Beyond expanding our digital offering, our goal is to strengthen community engagement and open up new advertising opportunities through this innovative channel. The collaboration with Azerion has been professional and truly collaborative from the very beginning. This is exactly the kind of partnership we strive for,” said Nadine Seeger, Manager for Strategic Partnerships at Verlag Der Tagesspiegel GmbH & Urban Media GmbH.
“Gaming and quality journalism are not mutually exclusive. Infact quite the opposite: they’re a perfect match. Germans is a nation of gamers. Around 60% of the population between the ages of 6 and 69 play regularly. With its strong reach across all age groups, Tagesspiegel offers the ideal platform to demonstrate that. Especially in a news environment, this creates a highly attractive context for advertisers to engage target audiences effectively and meaningfully. GameDistribution by Azerion developed a tailor-made solution that perfectly fits the Tagesspiegel brand”, added Jörg Schriefl, Director Partnerships & MarCom DACH, Azerion.
The new Tagesspiegel games section can be found at: https://games.tagesspiegel.de.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About Tagesspiegel
Founded in 1945, Tagesspiegel is a renowned daily newspaper and digital media company serving readers throughout Germany. With an average of 26 million monthly views, Tagesspiegel is known for its commitment to quality journalism and digital innovation.
Tagesspiegel’s audience is predominantly German, with 63% male and 27% female users. The largest demographic group consists of individuals aged 25–34 (22.9%), followed by the 45–54 age group (18.3%).