Azerion Casual Games Studio Launches Dedicated Vex IP Platform
Amsterdam, February 18th 2026 – Azerion Casual Games Studio, has launched a dedicated direct-to-consumer portal for the Vex IP. The new website, vex.game, consolidates the full portfolio of Vex titles and marks an important step in the continued development of Azerion’s owned entertainment assets.
Vex is one of Azerion’s in-house studio IPs and celebrates 15 years of development in 2026. Over that period, the property has expanded to include 12 sequels and spin-offs, evolving into a scalable platformer franchise with strong cross-platform performance.
The launch of vex.game creates a centralized branded environment. By consolidating audience traffic within a dedicated IP hub, Azerion Casual Games Studio strengthens its direct engagement capabilities and enhances commercial flexibility within Azerion’s broader ecosystem.
The Vex IP generates approximately 60 million annual gameplays globally and maintains a strong presence in key markets, especially popular in the United States, United Kingdom, Australia and Germany. In 2025, the Vex IP grew by approximately 60% compared to 2024.
For advertisers and commercial partners, the launch of vex.game provides a controlled, brand-safe environment built around a proven entertainment property. The dedicated platform enables scalable audience reach, integrated advertising formats, and stronger contextual alignment within a high-engagement gaming experience.
“Vex demonstrates the long-term value of investing in IP,” said Lorenzo De Carlo, Senior Game Producer at Azerion. “By launching a dedicated space for the Vex community, we are strengthening our relationship with our audience and unlocking additional commercial opportunities for our partners.”
With this launch, Azerion Casual Games Studio continues to expand its role within the Azerion ecosystem, supporting both content distribution and the strategic development of scalable digital entertainment assets.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com